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The Beginner's Guide to Twitter for CMOs

"Less than 1/3 of CMOs are active on Twitter," read a recent headline in Marketing Land. This presentation is for the 2/3 of chief marketing officers who haven't yet taken the plunge. This deck is not as basic as setting up an account at Twitter--we're sure you know how to do that. But it does talk about setting up your account the right way, and how to do a lot of other things on Twitter the right way as well, like using hashtags, taking advantage of third-party tools, and posting meaningful, focused content.

By the time you're done, you'll have the basics of Twitter covered, and you can join the 1/3 of CMOs who are actively using the platform to build customer loyalty for their organizations, and build their own profiles in the marketing world.

Created by MWI's CEO, Josh Steimle, who also is a contributing writer to Forbes, Entrepreneur, Fast Company, and other business publications.

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The Beginner's Guide to Twitter for CMOs

  1. 1. @joshsteimle The beginner’s guide to Twitter for CMOs.
  2. 2. Digital marketing for tech companies. @joshsteimle @joshsteimle The problem.
  3. 3. Digital marketing for tech companies. @joshsteimle @joshsteimle If you’re part of the 2/3 of CMOs who aren’t active on Twitter, this is for you.
  4. 4. Digital marketing for tech companies. @joshsteimle @joshsteimle Why Twitter? • I want to increase sales for my business • I want to increase customer loyalty • I want to become a thought leader • I want to get a book deal • I want to write for a major publication • I want to find business partners • I want to get breaking marketing news • I want to recruit A-players for my team
  5. 5. Digital marketing for tech companies. @joshsteimle @joshsteimle Let’s get started.
  6. 6. Digital marketing for tech companies. @joshsteimle @joshsteimle We’ll assume you already have a Twitter account.
  7. 7. Digital marketing for tech companies. @joshsteimle @joshsteimle #1. Setting your account up correctly.
  8. 8. Digital marketing for tech companies. @joshsteimle @joshsteimle Upload photos, complete your bio.
  9. 9. Digital marketing for tech companies. @joshsteimle @joshsteimle #2. Q: Desktop or app?
  10. 10. Digital marketing for tech companies. @joshsteimle @joshsteimle A: Both, but app first.
  11. 11. Digital marketing for tech companies. @joshsteimle @joshsteimle Q: Why?
  12. 12. Digital marketing for tech companies. @joshsteimle @joshsteimle A: We live in an increasingly mobile- first world. And the app is easier for most things.
  13. 13. Digital marketing for tech companies. @joshsteimle @joshsteimle #3. Following.
  14. 14. Digital marketing for tech companies. @joshsteimle @joshsteimle Who to follow: • Co-workers • People you know • Authors and journalists you read • Industry experts • Anyone, just to get them to follow you back
  15. 15. Digital marketing for tech companies. @joshsteimle @joshsteimle Take the suggestions seriously.
  16. 16. Digital marketing for tech companies. @joshsteimle @joshsteimle Want to keep close tabs?
  17. 17. Digital marketing for tech companies. @joshsteimle @joshsteimle #4. Retweets and favoriting.
  18. 18. Digital marketing for tech companies. @joshsteimle @joshsteimle When to retweet: • Related to your business/industry • Related to your job role/function • Of interest to your followers • Whatever, whenever, just to get the attention of the person you’re retweeting
  19. 19. Digital marketing for tech companies. @joshsteimle @joshsteimle When to favorite: • Same rules as retweeting • + If you want to save something to read later
  20. 20. Digital marketing for tech companies. @joshsteimle @joshsteimle #5. Tweeting etiquette.
  21. 21. Digital marketing for tech companies. @joshsteimle @joshsteimle Don’t spam.
  22. 22. Digital marketing for tech companies. @joshsteimle @joshsteimle Be nice.
  23. 23. Digital marketing for tech companies. @joshsteimle @joshsteimle How often should I post? Source: http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
  24. 24. Digital marketing for tech companies. @joshsteimle @joshsteimle But it depends. Just remember rule #1 - don’t spam.
  25. 25. Digital marketing for tech companies. @joshsteimle @joshsteimle #6. Hashtags.
  26. 26. Digital marketing for tech companies. @joshsteimle @joshsteimle Hashtags are like categories. Posting about marketing? Add #marketing. Tweeting about SEO? Add #SEO.
  27. 27. Digital marketing for tech companies. @joshsteimle @joshsteimle Tweets with hashtags receive 2x more engagement. Source: http://linchpinseo.com/infographic-twitter-tweet-cheat-sheet
  28. 28. Digital marketing for tech companies. @joshsteimle @joshsteimle #7. Search.
  29. 29. Digital marketing for tech companies. @joshsteimle @joshsteimle Use it to find images, individual tweets, accounts to follow, and more.
  30. 30. Digital marketing for tech companies. @joshsteimle @joshsteimle #8. Direct messages.
  31. 31. Digital marketing for tech companies. @joshsteimle @joshsteimle Until recently, limited to 140 characters per message. No limit now.
  32. 32. Digital marketing for tech companies. @joshsteimle @joshsteimle Use DMs wisely.
  33. 33. Digital marketing for tech companies. @joshsteimle @joshsteimle #9. Getting followers.
  34. 34. Digital marketing for tech companies. @joshsteimle @joshsteimle First, don’t believe the hype.
  35. 35. Digital marketing for tech companies. @joshsteimle @joshsteimle She’s not alone. Source: http://www.forbes.com/sites/johngreathouse/2012/08/27/celebrities-with-the-most- allegedly-fake-twitter-followers/
  36. 36. Digital marketing for tech companies. @joshsteimle @joshsteimle Lesson: Don’t buy followers. Prune fake ones.
  37. 37. Digital marketing for tech companies. @joshsteimle @joshsteimle To get real followers: • Follow others • Engage in conversation • Retweet • Favorite • Share meaningful, focused content
  38. 38. Digital marketing for tech companies. @joshsteimle @joshsteimle Don’t forget to put links to your profile everywhere. • Email signature • Blog • Website
  39. 39. Digital marketing for tech companies. @joshsteimle @joshsteimle #10. Useful tools.
  40. 40. Digital marketing for tech companies. @joshsteimle @joshsteimle Buffer. Best for: • Easy sharing of images, URLs • Scheduling tweets • Doing the above across multiple accounts • www.buffer.com
  41. 41. Digital marketing for tech companies. @joshsteimle @joshsteimle Hootsuite. Best for: • Simple for single user to manage multiple accounts at once • www.hootsuite.com
  42. 42. Digital marketing for tech companies. @joshsteimle @joshsteimle Sprout Social. Best for: • Multiple users managing lots of accounts • Agencies • Companies with many profiles • www.sproutsocial.com
  43. 43. Digital marketing for tech companies. @joshsteimle @joshsteimle Tweepi. Best for: • Figuring how who to follow • Pruning inactive profiles you follow • www.tweepi.com
  44. 44. Digital marketing for tech companies. @joshsteimle @joshsteimle Twitter Counter. Best for: • Seeing follower growth at a glance • www.twittercounter.com
  45. 45. Digital marketing for tech companies. @joshsteimle @joshsteimle Warble. Best for: • Google Alerts for Twitter • Receive alerts for keywords on Twitter • www.warble.co
  46. 46. @joshsteimle Want more? @joshsteimle josh@mwi.com www.mwi.com/blog

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"Less than 1/3 of CMOs are active on Twitter," read a recent headline in Marketing Land. This presentation is for the 2/3 of chief marketing officers who haven't yet taken the plunge. This deck is not as basic as setting up an account at Twitter--we're sure you know how to do that. But it does talk about setting up your account the right way, and how to do a lot of other things on Twitter the right way as well, like using hashtags, taking advantage of third-party tools, and posting meaningful, focused content. By the time you're done, you'll have the basics of Twitter covered, and you can join the 1/3 of CMOs who are actively using the platform to build customer loyalty for their organizations, and build their own profiles in the marketing world. Created by MWI's CEO, Josh Steimle, who also is a contributing writer to Forbes, Entrepreneur, Fast Company, and other business publications.

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