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Local SEO Keys to Success

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Local SEO Keys to Success

  1. 1. Local Search
  2. 2. ASDFAGENDA •Local Search 101 •Name Addresses and Phone numbers (NAPs) •Streamlined Platform Options •Importance of Reviews & Platform Options •On-Page/On-Site Local SEO •Importance of Citations & Links •Q&A
  3. 3. ASDFLOCAL SEARCH 101
  4. 4. ASDFLOCAL SEARCH 101
  5. 5. ASDFLOCAL SEARCH 101
  6. 6. ASDFLOCAL SEARCH 101
  7. 7. ASDFLOCAL SEARCH 101
  8. 8. ASDF
  9. 9. ASDFLOCAL SEARCH 101
  10. 10. ASDFLOCAL SEARCH 101
  11. 11. ASDFLOCAL SEARCH 101
  12. 12. ASDFName, Address, Phone # (NAP)
  13. 13. ASDFName, Address, Phone # (NAP)
  14. 14. ASDFName, Address, Phone # (NAP)
  15. 15. ASDFName, Address, Phone # (NAP) St vs Street STE vs Suite Dr vs Drive Ln vs Lane 1-800-555-5555 vs 800.555.5555
  16. 16. ASDFLOCAL PLATFORMS
  17. 17. ASDFLOCAL PLATFORMS
  18. 18. ASDFREVIEWS
  19. 19. ASDFREVIEWS
  20. 20. ASDFREVIEWS • All Positive Reviews Look Suspicious • Negative Reviews are Healthy but Should be Rare
  21. 21. • Don’t Threaten Negative Reviewers • Don’t Incentivize Money or Services (e.g. Google+) • Don’t Ask for Reviews (e.g. Yelp) • If You Do, Don’t Ask HOW to Rate or Review. REVIEWS – Don’t
  22. 22. ASDFREVIEWS - Do • Do Earn Reviews • Do Remind of Online Presence o Badges o Window Stickers o Newsletters / Social Media o Offline collateral (e.g. invoices/receipts)
  23. 23. ASDFREVIEWS - Services
  24. 24. ASDFON-PAGE/ON-SITE LOCAL SEO •Structured Data •NAP HTML Markup •Titles •Geo meta tags •Regional content •Neighborhood SEO •Mobile-friendliness
  25. 25. ASDFSTRUCTURED DATA •Schema.org Local Business •Schema.org Postal Address •Google Structured Data Markup Helper
  26. 26. ASDFNAP HTML MARKUP •<address>COMPANY ADDRESS</address> •Tel Attribute for Clickable Phone Numbers
  27. 27. ASDFTITLES •No keyword stuffing!
  28. 28. ASDFGEO-META TAGS • <meta name="zipcode" content="22630" /> • <meta name="city" content="washington dc, front royal" /> • <meta name="state" content="virginia" /> • <meta name="country" content="usa, united states of america" /> • <meta name="geo.placename" content="Front Royal, VA 22630, USA" /> • <meta name="geo.position" content="39.04708;-78.151628" /> • <meta name="geo.region" content="US-VA" /> • <meta name="ICBM" content=" 39.04708, -78.151628" />
  29. 29. ASDFREGIONAL CONTENT •Unique landing page for every store •Use neighborhood info on: •Local listings, titles, descriptions, and site. •Use unique info for that region: •Recommended relevant local spots •Local store photos •Local event attendance/sponsorship
  30. 30. ASDFMOBILE-FRIENDLINESS • Responsive Design • If separate URLs: • Redirect Desktop/Mobile Users Appropriately • Use Tagging for Mobile and Desktop Versions • Fast Loading
  31. 31. ASDFOFFSITE SEO: LINKS & CITATIONS • External links are editorial votes • Quality trumps quantity • NAP citations are the links of SEO • Quantity more important
  32. 32. ASDFResources Local Strategy Infographic http://www.bitrebels.com/wp- content/uploads/2013/03/local-seo-strategy-guide- infographic.png  Ultimate Guide to Local SEO http://www.seomaverick.com.au/local-seo-ultimate-guide  Scaling Local Landing Pages Video http://moz.com/blog/scaling-geo-targeted-local-landing- pages-that-really-rank-and-convert-whiteboard-Friday  Neighborhood Local SEO http://searchengineland.com/ready-googles- neighborhood-algo-194161  Guide to Mobile Technical SEO http://searchengineland.com/the-definitive-guide-to- mobile-technical-seo-166066  Asking for Local SEO Reviews http://searchengineland.com/ask-reviews-true-story-local- seo-203254  Local Search Ranking Factors http://moz.com/local-search-ranking-factors
  33. 33. ASDFQUESTIONS?

Editor's Notes

  • http://searchenginewatch.com/article/2343577/Google-Local-Searches-Lead-50-of-Mobile-Users-to-Visit-Stores-Study
    https://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html
  • http://searchenginewatch.com/article/2343577/Google-Local-Searches-Lead-50-of-Mobile-Users-to-Visit-Stores-Study
    https://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html
  • http://searchenginewatch.com/article/2343577/Google-Local-Searches-Lead-50-of-Mobile-Users-to-Visit-Stores-Study
    https://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html
  • https://www.thinkwithgoogle.com/micromoments
  • http://moz.com/local-search-ranking-factors
  • http://searchengineland.com/ask-reviews-true-story-local-seo-203254
  • http://searchengineland.com/ask-reviews-true-story-local-seo-203254
  • http://moz.com/blog/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-Friday
    http://searchengineland.com/ready-googles-neighborhood-algo-194161
  • http://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066
  • http://www.bitrebels.com/wp-content/uploads/2013/03/local-seo-strategy-guide-infographic.png
    http://www.seomaverick.com.au/local-seo-ultimate-guide

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