ALS "Ice Bucket Challenge"
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ALS "Ice Bucket Challenge"
- 1. ALS “Ice Bucket Challenge” © Copyright 2014 Jagriti Prasad
- 2. What is the cause attached to the challenge? © Copyright 2014 Jagriti Prasad
- 3. The challenge is to raise awareness about Amyotrophic Lateral Sclerosis (ALS) which is neuro-degenerative and is also known as Motor Neurone Disease (MND), or Lou Gehrig's disease. It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. © Copyright 2014 Jagriti Prasad
- 4. How it started? © Copyright 2014 Jagriti Prasad
- 5. US baseball player and ALS patient, Pete Frates, floated the idea of the challenge in a video on a social networking site. © Copyright 2014 Jagriti Prasad
- 6. What is the challenge about? © Copyright 2014 Jagriti Prasad
- 7. It is a fundraiser and awareness campaign for the ALS Association. © Copyright 2014 Jagriti Prasad
- 8. What are the rules of the “Ice Bucket Challenge”? © Copyright 2014 Jagriti Prasad
- 9. Once challenged by someone, a user has to post a video of themselves dumping a bucket of ice cold water over their heads. © Copyright 2014 Jagriti Prasad
- 10. Once soaked with cold water, they extend the challenge to others and ask them to either do the same or make a donation to an organization dedicated to fighting ALS. © Copyright 2014 Jagriti Prasad
- 11. Nominated people have 24 hours to comply or do the donation. © Copyright 2014 Jagriti Prasad
- 12. Who all have participated? © Copyright 2014 Jagriti Prasad
- 13. Oprah Winfrey Bill Gates Mark Zuckerberg Lady Gaga © Copyright 2014 Jagriti Prasad
- 14. Satya Nadella Justin Bieber Cristiano Ronaldo Britney Spears © Copyright 2014 Jagriti Prasad
- 15. Reaction on Social Media? © Copyright 2014 Jagriti Prasad
- 16. The internet has gone viral with videos of celebrities and other popular personalities taking the "Ice Bucket challenge" and daring three others to do the same. © Copyright 2014 Jagriti Prasad
- 17. More than 2.4 million videos were shared on Facebook till 18th Aug 2014. © Copyright 2014 Jagriti Prasad
- 18. On Instagram there have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. © Copyright 2014 Jagriti Prasad
- 19. As of 29 August the ice bucket challenge had 4,483,726 Twitter mentions. ALS Twitter followers had increased from 8,975 in early July to 21,100. Source – BBC News © Copyright 2014 Jagriti Prasad
- 20. Overall response? © Copyright 2014 Jagriti Prasad
- 21. From 29 July to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year. © Copyright 2014 Jagriti Prasad
- 22. From 1 August to 27 August this year, the ALS Wikipedia page had 2,717,754 views. This compared with the 1,662,842 people who had visited the page during the whole of the preceding 12 months, according to data company Dataviz. Source – BBC News © Copyright 2014 Jagriti Prasad
- 23. Average daily visits to the ALS association website were about 17,500 before the ice bucket challenge, compared with the peak of 4.5 million visits on 20 August (of which 83% were new to the site). During the past month there have been about 30 million visitors in total. Source – BBC News © Copyright 2014 Jagriti Prasad
- 24. Like It! share it ! © Copyright 2014 Jagriti Prasad
- 25. Thanks! Jagriti Prasad jagriti_knp@yahoo.com twitter.com/JagritiPrasad1 www.linkedin.com/in/jagritiprasad www.slideshare.net/JagritiPrasad https://plus.google.com/jagritiprasad http://jagritiprasad.wordpress.com © Copyright 2014 Jagriti Prasad