2. It’s all about the apps in the store, for people. Not platforms. Not runtimes. Not technologies.
3. Nokia simplifies the offering. Web apps Native apps Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology. Java apps Java apps
4. Marketing the full experience Device + Tools + Apps + Channel. Not individual parts like device platforms, APIs or runtimes. Radically simpler offering Only apps. Native apps, Web apps and Java apps. Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc Quality over quantity Nokia engages and promotes a certain % of apps that are locally most relevant and offer best UX. The Nokia approach
5. Phones (Series 40) Basic devices for the masses. Devices, clarified . Smartphones (Symbian) Democratizing the smartphone. Computers (Maemo + MeeGo) Leading the evolution of mobile computing Develop Java apps Develop Native Apps (Qt) Develop Web Apps (WRT+Ovi) Develop Web Apps (WRT+Ovi) Develop Native Apps (Qt)
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7. Ovi Store is Truly Global Ovi Store has active users in 180+ countries
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10. Case study - Absolute Radio app Nokia app launched Q 1 2010 Source: http://onegoldensquare.com/stats/
11. Wide Range of Devices Supported * Desktop experience is browse only and does not support side loading Experience S60 Desktop* Series 40 PC Example devices Web browser All S60 3.2 Some S60 3.1 N96 S60 5.0 and later Nokia 5800, N97 Web Runtime widget / Flash Web Runtime widget with touch support Various Nokia 5220 Nokia 6300 Java client Mobile Web browser Supported devices Platform Mobile web browser All S60 3.0+ products with XHTML-MP browser Various Maemo 5 Nokia N900 Mobile Web browser Maemo All Series 40 QVGA products with XHTML-MP browser S40 6.2, 7.x, 8.1 and 9.1 with QVGA and HVGA
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13. Publish to OVI Publishers obtain 70%* of net revenue, trackable via daily reports. * Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.
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