Chenny B is an English singer born in London who is influenced by artists like Rita Ora and Rihanna. She studied at the Sylvia Young Theatre School and is signed with RCA Labels. Chenny B is currently producing her debut album which will be released in December. The core audience for her genre would be teenagers aged 16-19 of both genders, potentially reaching up to age 25. Goodwin's Theory and a mix of disjuncture, illustration, and amplification will be used in her music video which will film mostly performance tracks on location away from hazards like the River Thames or public transport while prepared for British weather.

1. PITCH
Michelle Kwan

2. Jessie J - My Shadow

3. Chenny B
Chenny Bui (born 2 November 1991),
better known by her stage name Chenny B,
is an English singer. Born and raised in
London, she studied at Sylvia Young
Theatre School before signing with RCA
Labels.
She is influenced by artists such as; Rita
Ora, Rihanna, JessieJ etc..
She can play the piano, song write in her
spare time, love fashion and photography.
Chenny is currently in the process of
producing her debut album which will be
released some time in December

4. Music Video Ideas
• Alexandra Burke - Let It Go
• Justin Beiber - Beauty and a Beat

5. Core Audience
Our core audience would be teenagers
ranging from 16 – 19 years old. Both male
and females, and out wider would range
up to 25 again both male and females.

6. What fans would expect from this genre?

7. Goodwin’s Theory
• The majority of the music video will be
performance, therefore I will be using base
tracks, I will make sure to film as many base
tracks as possible.
• Mostly Disjuncture little bits of Illustration and
Amplification throughout to give more
meaning.

8. RCA Label Group

9. Filming Location

10. Clothing and Props

11. Story Board

12. Storyboard Animatic

13. Picture Animatic

14. Risk Assessment
Risk Solution
• River Thames • Keep away from railings and
water
• British Weather
• Make sure to have umbrella just
incase it starts raining
• Public Transport
• Keep an eye on the equipment