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Miguel Louro
European Market | reduce Innovation adoption cycle
3rd January 2017
Background
Professional Career
• Background Education in IT
• 17 years experience in the industry
• 5 years as a Software Consultant
• Project Management in multiple regions
• Lead of EMEA sales teams
• 3 years as Delivery Manager in EMEA
Added value
• 17 years, from consulting to management
• 10 years in Sales (5 in EMEA)
• End-to-end IT business knowledge
• Digital market trends awareness
• Design thinking and innovation
• Cross-organization collaboration builder
• Customer driven approach advocate
Facts
The world is becoming
more complex …
7
• Ten years ago, Facebook was just getting started, Twitter or Instagram
didn’t exist
• Six years ago, mobile phones were used only for phone calls and text
messages
• Five years ago, tablets were just a way to get medicines
• Five years ago, a cloud only existed in the sky
• Today, services and entertainment are demanded online and cross
platform
Facts
High speed changes might be a challenge but …
Technology makes all possible …
Challenges
11
• We have become digital
• We have become mobile
• We have become social
• Fast and huge amounts access to Data are here
• Internet of Everything is here
Challenges
12
What customers expect and demand from
the IT
• Privacy and security
• Personalized contact/ relationship
• Self-oriented experiences
• Control targeted services regardless of the channel
• Real-time seamless experience regardless of the platform
Challenges
Strategy
Today
Call to action
that allow us to go from …
2016
2020
What are we doing right and should replicate in a new
market?
What could we improve or change in order to get
better results?
Tomorrow
Fundaments:
• Get the right information…
• To the right people…
• In the correct format…
• At the right time…
Drive Demand…
Agility
speed and confidence
Find new ways to market technology
Knowledge Management…
Simplicity
(re)usability
Thank you!

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2017Jan Miguel Louro

  • 1. Miguel Louro European Market | reduce Innovation adoption cycle 3rd January 2017
  • 3. Professional Career • Background Education in IT • 17 years experience in the industry • 5 years as a Software Consultant • Project Management in multiple regions • Lead of EMEA sales teams • 3 years as Delivery Manager in EMEA
  • 4. Added value • 17 years, from consulting to management • 10 years in Sales (5 in EMEA) • End-to-end IT business knowledge • Digital market trends awareness • Design thinking and innovation • Cross-organization collaboration builder • Customer driven approach advocate
  • 6. The world is becoming more complex …
  • 7. 7 • Ten years ago, Facebook was just getting started, Twitter or Instagram didn’t exist • Six years ago, mobile phones were used only for phone calls and text messages • Five years ago, tablets were just a way to get medicines • Five years ago, a cloud only existed in the sky • Today, services and entertainment are demanded online and cross platform Facts
  • 8. High speed changes might be a challenge but …
  • 9. Technology makes all possible …
  • 11. 11 • We have become digital • We have become mobile • We have become social • Fast and huge amounts access to Data are here • Internet of Everything is here Challenges
  • 12. 12 What customers expect and demand from the IT • Privacy and security • Personalized contact/ relationship • Self-oriented experiences • Control targeted services regardless of the channel • Real-time seamless experience regardless of the platform Challenges
  • 14. Today
  • 15. Call to action that allow us to go from … 2016 2020 What are we doing right and should replicate in a new market? What could we improve or change in order to get better results?
  • 17. Fundaments: • Get the right information… • To the right people… • In the correct format… • At the right time… Drive Demand… Agility speed and confidence
  • 18. Find new ways to market technology Knowledge Management… Simplicity (re)usability

Editor's Notes

  1. .
  2. BFB: Assina….se meteres aqui o teu nome é a última coisa que se vê e fica na memória.