SEO Overview Presentation

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Overview of SEO, delivered in collaboration with Maggie Mistal.

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SEO Overview Presentation

  1. 1. Search Engine Optimization<br />Presented by: Andy Gorelik, MKATek<br />
  2. 2. Conceptual definition<br />Practice of advancing your position within search engine results page for a particular keyword<br />Not site based – page based<br />Practical definition<br />Absolutely best form of marketing<br />Identifiable, measurable, verifiable<br />Completely different from “Conversion”<br />What is it?<br />www.mkatek.com<br />512-377-6097<br />
  3. 3. Easy to identify opportunities<br />Search estimates<br />Very specific targeting<br />Has long term benefits<br />Cost vs. Reach is beyond compare<br />Can be done as a matter of course<br />Why do it?<br />www.mkatek.com<br />512-377-6097<br />
  4. 4. Primary, secondary, tertiary<br />Opportunities in all<br />Tools<br />Google Adwords<br />Yahoo Search Marketing<br />Microsoft adCenter<br />Look at volume<br />Pay attention to competition!<br />Keyword Selection<br />
  5. 5. On-page<br />Something you can fully control<br />Deals with content on your site<br />Matter of course<br />Off-page<br />Something you can partially control<br />Deals with links to your site<br />Takes effort<br />Two types<br />www.mkatek.com<br />512-377-6097<br />
  6. 6. Meta descriptions and meta tags<br />Hidden text <br />URLs<br />www.yoursite.com/asdfa%asdasdf?23 or www.yoursite.com/awesome_widgets/great_widget.html<br />Keyword prominence<br />Page title, H1 tag<br />Keyword density<br />2-3%<br />Don’t forget the images<br />On-page SEO<br />www.mkatek.com<br />512-377-6097<br />
  7. 7. Links back to you<br />PageRank (PR) value of the page<br />Anchor text<br />Context<br />Off-page SEO<br />www.mkatek.com<br />512-377-6097<br />
  8. 8. Blog about them, they’ll return the favor<br />Do not do simple link exchanges<br />Look to get links from industry directories and publications<br />ALWAYS FOCUS ON BUSINESS DEVELOPMENT – SEO WILL COME.<br />Advanced Link-building Strategies<br />www.mkatek.com<br />512-377-6097<br />

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