Overview of SEO, delivered in collaboration with Maggie Mistal.

1. Search Engine Optimization Presented by: Andy Gorelik, MKATek

2. Conceptual definition Practice of advancing your position within search engine results page for a particular keyword Not site based – page based Practical definition Absolutely best form of marketing Identifiable, measurable, verifiable Completely different from “Conversion” What is it? www.mkatek.com 512-377-6097

3. Easy to identify opportunities Search estimates Very specific targeting Has long term benefits Cost vs. Reach is beyond compare Can be done as a matter of course Why do it? www.mkatek.com 512-377-6097

4. Primary, secondary, tertiary Opportunities in all Tools Google Adwords Yahoo Search Marketing Microsoft adCenter Look at volume Pay attention to competition! Keyword Selection

5. On-page Something you can fully control Deals with content on your site Matter of course Off-page Something you can partially control Deals with links to your site Takes effort Two types www.mkatek.com 512-377-6097

6. Meta descriptions and meta tags Hidden text URLs www.yoursite.com/asdfa%asdasdf?23 or www.yoursite.com/awesome_widgets/great_widget.html Keyword prominence Page title, H1 tag Keyword density 2-3% Don’t forget the images On-page SEO www.mkatek.com 512-377-6097

7. Links back to you PageRank (PR) value of the page Anchor text Context Off-page SEO www.mkatek.com 512-377-6097

8. Blog about them, they’ll return the favor Do not do simple link exchanges Look to get links from industry directories and publications ALWAYS FOCUS ON BUSINESS DEVELOPMENT – SEO WILL COME. Advanced Link-building Strategies www.mkatek.com 512-377-6097