2.
Real name : Quincy Mathew Hanley
Label: TopDawg Entertainment
Origin: 2009
Breakout work: Habits and Contradictions
(mixtape)
Albums: Oxymoron
City: Los Angeles, California
3.
As a child Quincy was deemed intelligent but his
surroundings had different plans
Referring frequently to his crazy grandmother that
he loves, Q recalls her letting him hold an empty
but real handgun as a child
No particular reasons: “Just to chill”
Growing up he became affiliated with the gangs of
52nd Hoover Street and Fig, L.A.
A noted area of Crip gang affiliates
He started in music by being Kendrick Lamars
hype man but realizing he may have talent as a
performer in the process
4.
Heavily influenced by drugs and gangs yet
keeping it intelligent Q achieved a social media
presence among many circles
Notably and surprisingly college students, and
hipster communities have embraced him
heavily.
His twitter account is interesting and made him
more understandable as a person, not
censoring his humor even on the internet.
5.
Blogs regarding his every move and Tumblrs
of his pictures are present just as any artist
His fans have kept him relevant considering he
has only just dropped his debut album In 2014
Three mixtapes since 2009 yet he is currently
number one on itunes.
Fanbase related events occur from his
management, such as new music and/or music
videos if enough retweets are achieved.
6.
Being a man from gang culture it was interesting
to see Q establish his love for his young daughter
on his twitter
Showing fans the few moments he gets such as a
video of him surprising his daughter at school or
letting her watch him record music.
His presence extends to letting fans come see him
before shows if he is infact not planning on doing
much or needs something that he cant get
Fans loving an opportunity to meet him for no
price.
8.
The range in his music causes different cultures
to be attracted to the sound, his mentionable
affiliates include ASAP Rocky and Kendrick
Lamar, both who had number 1 debuts on the
label.
The popularity he has accumulated matches
theirs post album as his currently drops
Answering questions on twitter whenever he
can, Quincy has continually used twitter and
vine to show his friendship with other artists.
9.
10.
Although well versed in social networks there
are continuous requests for Q to be featured in
more areas where he can share his sense of
humor. The few occurrences being highly
popular.
http://www.youtube.com/watch?v=rd54rRBS
N9Y
13.
Limited edition
bucket hats have
begun to pop up here
and there.
Q has been open
about not wanting to
create much around
his brand that
doesn’t directly
represent him
The bucket hat being
his signature and the
colors his old
neighborhood.
14.
Among many artists Schoolboy Q is a standout
considering he lacked what many require in
hiphop to garner respect and a following: a
popular cosign.
Labelmate and popular artist Kendrick Lamar had
notable artist and producer Doctor Dre backing his
rise.
Quincy has built himself from a hype man to a
future headline artist and is doing a worldwide
tour currently that is almost sold out
His fans retweeting #Oxymoron to promote his
new album for weeks
15.
Soon there will be regular people that do not
have a major label contract that will be making
the same amount of money if not more.
Social networks allow for promotion and
expansion if the utilities are used wisely and
regularly whilst not going overboard with
blatant marketing campaigns.
