1. Nova Southeastern University
H. Wayne Huizenga School
of Business & Entrepreneurship
Assignment for Course: MKT 5585 – Social Media Marketing
Submitted to: Dr. James Barry
Submitted by: Mertcan Karabuk
N01636380
Date of Submission: 02/17/2015
Title of Assignment: Essay 4: Native Advertising
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this
paper and that any assistance I received in its preparation is fully
acknowledged and disclosed in the paper. I have also cited any sources from
which I used data, ideas or words, either quoted directly or paraphrased. I
also certify that this paper was prepared by me specifically for this course.
Student's Signature: ______________________________
*****************************************************************
Instructor's Grade on Assignment:
Instructor's Comments:

2. How doyou explainforthe rise innative advertising?
Traditional bannersandpopupads are becomingannoyingformostof the people. Forinstance,people
aroundme andI knowthe majorityof people are afraidof clickingabanner.Because itinterruptsyou
and takesyouto anotherwebsite. Fornow bannerscanbe effective,becausethere were less
alternatives.However,nativeadvertisingisthe waythat mostof the bloggersandothercompanies
waitedfor. It isalsoeasyto reach people withoutmakingthemfrighteningandannoyingthem. Itislike
subconsciousmessagesthatwere hidden. Therefore,the rise innativeadvertisingisineluctable.
Why isit so contested?
Because itis a newwayto advertise andsignificantlyefficient.Therefore companieswanttoinvolve
more in those ads.For example,anarticle aboutwaysto gettax refundeasily.Tax refundcompanieswill
compete eachotherto take the place in the article. Associal mediaandsmartphone usage are
increasingrapidly,companieswanttopromote themselves.Forexample,ontwitterandFacebookthere
are sponsoredand promotedpostsandtweets.These promotedandsponsoredpostsandtweetsare in
on the top of all postsand tweets.That’swhycompaniesare competingtobe onthe top.
How will itchange the landscape of competitionforadspace?
In today’s world, abanneroccupiesa large space on websites.Howevernative adswillneedlessspace
and can be evenintegrated.Insteadof havingone banneronthe website,there canbe plentyof native
ads that will costlessand allowwebsitestohave more adson the same page.
What additional benefitswill itprovide brandsseekingtoboosttheiraudiences?
Consumers’attitude ismostlypositive aboutnativeadvertising.Therefore,consumers’trustworthywill
grow stronger.The message thatmarketerswanttodelivertoconsumerswillbe directlydeliveredto
the consumerbynative advertising.Inotherwords,consumerswillgetthe message inastealthway.
What additional challengesmightsmall businessesface beyondthatdiscussedforbrands?
•For some people,adsmayseemlike sneakyandoutof topic.
•Small businesseshave toconsiderROI.
•There may be some misunderstandingaboutwhataudiencewants.
•Theymay have problemsandobstacleswhileimplementing.
•Hard to reachpeople whilelarge businessesalreadyhave the space forthemselves.