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Top Ten List
- 1. Business Writing: Key Elements in Being Effective
Editor's Notes
- Flood tells us, “to state the following points clearly, concisely, and early, Who is doing what, to what end, why and how, with and for whom” (p.13) Flood showed us how the journalist’s pyramid is to build up to the point, setting the background first. In business, we now know that it is essential that the point be first!
- Keep in mind format, design, length, layout, and approach based on who you are writing to as depicted in Flood’s “Rule #1” (p.13).
- Thomas referred to the “Billboard Paragraph” or answering the question, “Why was I invited to this party?”
- This would of course include a proper salutation. I like how Flood told us to “Know the house rules” and “Bend the house rules when doing so served audience and information appropriately (p. 118).
- Everyone described these reminders as Flood defined DAB or Detail, Analysis, And Background. Thomas quoted William Zinsser from “On Writing Well”, stating “Clutter is the Enemy”. This is where it is imperative to choose simple language for example, help instead of assistance, enough instead of sufficient. Avoid modern buzz words and JARGON, especially in email communication.
- Flood gave us the information on the left (p.14) to clarify putting the message together and reitterating that reading actually happens after the seeing . We don’t want to fail at our reading simply because we misjudged our reader on the ‘seeing’ portion of our material.
- Flood concludes the previous slide’s thought by explaining we are human and we see first. What we see through choosing the right design keeps the reader’s attention and therefore will not skim over or even skip completely what we have to say (p. 14, 15)
- Good, solid, research to support your reasoning. How well we do up to this point in our writing determines how much credibility we have as a writer. Make sure your key points support your message.
- Spelling errors are annoying and so quick to ruin our credibility. Good grammar helps maintain our executive presence and punctuation errors create confusion and changes meaning.
- Dr. Fan, Flood, and Thomas gave us an incredible amount of information that is difficult to contain in such a brief context. BUT we did capture everyone’s top ten as reminders to continue to practice and establish ourselves as excellent communicators in our careers and our personal lives. Thank you to everyone in this class as your contributions created a valuable tool for the future.