1. 2013 Sales Conference
Rapid Fire Pitch – Marci Cohen
Topic: Why do Video with Martini?
• 41% took an action after seeing a
video ad
•Video ads increase purchase
intent 5X more than standard
banners
•78% of affluent Gen Y consumers
watch online video
• 6M monthly video uniques across
1000+ sites with multiple categories
Richest Audience. Media. Data. Results
Access to over 75% of the top 250 sites in the U.STransparency Performance Reporting Targeting capabilitiesWhile more and more of us are seeking out interesting content on ever growing digital video platforms, advertisers are searching for ways to reach us with tactics and creative executions. So this means 2013 will continue to be a good year to be in the online video ad business and video advertising will likely be a driving force behind the ongoing metamorphosis of the digital media landscape.For the last several months there has been a continual stream studies on trends affecting the video ad industry. Areas studied have included advertisers overall use of digital video in their campaigns, how they compare TV ads to Digital Video ads and how publishers are using video ad networks to improve their ability to monetize inventory. Here are a few highlights of recent studies and a like to interesting visual report from Breakmedia.comForrester predicts U.S. online video ad spend will reach $5.4 billion by 2016 (from $2.0 billion in 2011).Video, banner and search advertising will account for upwards of 80% of all spending through 2016, predicts eMarketer. Video will be the fastest-growing of all formats growing 54.7% over
