A simple guide to bmv investing 2012

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PROPERTY AQUISITION

ISN Horizon Limited, 60 Cannon Street, London EC4N 6JP
Tel: 0844 4106068 Fax: 0844 4106069

A Simple Guide
to
Sourcing/Buying Properties
Below the Market Value

ISN Horizon Limited, 60 Cannon Street, London EC4N 6JP Tel: 0844 4106068 Fax: 0844 4106069.
www.isnhorizon.com


A Simple Guide
to

Content
A winners mindset 1
Knowing your Market 2
Below Market Value (BMV) a brief 3
Launching out 4
Tell them what you do 5
Handling Enquiries 6
Evaluating a deal 7
Visiting potential sellers 8
Instructing your team 9
Useful Resources 10

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1. A winner’s mindset

Firstly, I will like to start this guide by congratulating you for taking the first
step towards achieving financial freedom through property… But as with
anything one sets out to do you need to make sure you get the foundation
right, if this is set up properly you will have the ability to perceive what you
wish regardless of the challenges you face. You also need to understand the
human mentality and why we reason the way we do. I am sure you will
agree with me on the importance of these fundamentals.

Let‟s review the quotes below

“Perception is Reality”

&

"If you think you can or you think you can't, you will ALWAYS be right." --
Henry Ford

I have come to realise during the time of my being in business that a major
part of your success depends on how you perceive things, if asked to run the
most successful business in the world and you do not have the right attitude
you can be rest assured of failure. You need to have a positive view of
whatever you embark on without setting limitations for yourself.

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Most people will read this guide and say to themselves this cannot be true,
it just cannot happen……… and guess what they are right, their minds
automatically shuts down at that point and they will never succeed in
reasoning this through, they end up going back to Tesco to earn £6.50 per
hour, don‟t get me wrong I see no problem in people working at that level
but why do they have to do it when all the resources and information to be
WEALTHY is available to them? “PERCEPTION” another set of people will
read this guide and Say to themselves…… I can do this…….it sounds simple
and if anyone has ever succeeded doing this I can succeed as well, and guess
what they are right as well... at that point their mind goes on auto drive
and automatically begins to search for opportunities and ways to execute
their plans and succeed. The same question pops up again….why do these
set of people go to that extent with the same information that the first set
of people received? Simple answer…. “PERCEPTION” The first set have
perceived this is impossible and the second set has perceived this is possible
and the irony is that they both have stumbled into the same information the
outcome in both cases is their “REALITY”.

This is a very successful venture, tried and proven by myself and has helped
me create substantial WEALTH over the last couple of years and it‟s so
simple that anyone can do it and succeed. This step by step guide has been
written in the simplest format possible to ensure you understand and
achieve the best of results.

Let your winning Perception be your Reality…………

To your success

Richard Obahor
Group Director
ISN Horizon Ltd

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2. Knowing your Market

A sure-fire way of achieving success in anything you embark upon is to ask
as many questions as can be asked and research as much as can be
researched, having a comprehensive understanding of the Market you intend
to go into will enhance your decision making skills which will come in handy
as you progress in your career as a property investor.

Why Property?

This is probably going to be the only complex part of this guide, but I will
try and make it as simple as possible………..Property has always been and is
still the best performing investment out of all the investment vehicles….and
I will give you at least 5 REASONS why I have arrived at that conclusion.

1. Property gives you the ability to leverage

Since 1957 property prices have increased at an average of 11.3% a year
(source: land registry). But I will show you that despite growing at pretty
much the same rate as the stock market, investing in property would have
produced several times the returns the stock market would have produced.

Essentially, property works the same way as any share investing -
Compound Capital Growth…This is such a powerful concept that Albert
Einstein called it “the greatest discovery in the universe”. This can be
shown clearly in this famous example…..

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“The sale of New York”

In 1626, the Dutch West India Company bought the island of Manhattan from
the Canarsee Indians for the equivalent of $24. Invested at 8% compound
growth that $24 would now be worth several trillion dollars – enough to buy
back the whole of Manhattan several times.

The important difference between property and other forms of
investment is the ability to leverage…….

If you invest £15,000 in shares you are buying assets worth £15,000. If you
achieve 10% growth in your first year, your profit is £1,500.

On the other hand, if you put the same amount of money into property,
typically you would use that £15,000 as a deposit to purchase a property
worth, say £100,000 and borrow £85,000 from the bank, by way of a
mortgage. You now have an asset worth £100,000 working for you. If you
achieve 10% increase in value of your asset over the next year you will have
made £10,000 – that‟s £8,500 more than your shares investment.

The ability to borrow money to purchase an investment is known as
“LEVERAGING”.

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2. Security

The fact that the banks will lend you money to invest in property but will
not readily lend you money specifically to invest in shares or other
investments shows you that the banks assess property to be a very secure
asset amongst the others. Regardless of the doomsayers and what is
happening in the market now, long term, the banks acknowledge that the
underlying market pressures of supply and demand mean that property
prices will continue to rise and their money is protected.

Trends such as increasing migration, higher divorce rates, fewer marriages,
etc. mean that there is an ever increasing need for more houses. The
government estimates an extra 240,000 properties will have to be built each
year to keep pace with demand. The construction industry is only building
180,000, meaning, each year, the shortage of supply increases by 60,000.
This has an upward pressure on prices and most experts predict the pattern
of prices doubling every 7-10 years is likely to continue.

But what about a crash in house prices?

The press love stories about an imminent house price crash. Such headlines
sell newspapers and hence will appear regularly. Remember we talked
about “PERCEPTION” Look beyond the headlines to the real long term
statistics and you will realise that a property bought at the height of the
market in 1989, before the “crash” of the early nineties (where prices fell
by less than 10%), is now worth 3-4 times its value then. There really is very
little need to fear a crash.

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3. The ability to make INSTANT PROFITS

If you buy a property worth £100,000 there are many ways you can instantly
increase the value of the property… putting a new kitchen,bathroom or a
quick cosmetic refurb can shoot the value of the property up instantly, also
If you buy sensibly, which is the whole essence of this guide, at below the
true market value, it may be worth £130,000 or even more….. You can sell
immediately making shed loads of CASH.

Property investment therefore enables you to get an instant return on your
investment.

4. Stability

The prices of other investments such as shares can collapse in a few hours,
and managing such investments most times require constant attention, but
because of its illiquid nature, property prices are unlikely to drop more than
a few of percent a month. It is also a fact that accommodation is an
essential part of peoples lives, If prices start to fall, fewer people choose to
sell. Thus supply quickly reduces and demand stabilises prices.

Over all the property market is very stable. Provided your property is being
managed, you could take a 12 month cruise and in all likelihood, when you
come back, nothing much will have changed. This is highly appealing for
the part time investor.

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5. You can release CAPITAL but still keep the investment working

Lets take for instance, you have made a profit of £100,000 from your stock
trading. If you want to release your capital gain, the only way you can do
this will be to sell part or all of your shares. Either way, you will face
capital gains liability and lose the value of the shares you sell. At that point
your share investment ceases to work for you.

On the contrary, with property, you do not have to sell your asset to access
your gains, you are able to refinance the property (REMORTGAGE), thus
releasing capital. That way, your asset continues to work for you both in
terms of growth and income.

In conclusion, there are many other reasons why property is my best bet but
I have chosen the basics to give you a clear understanding of the dynamics
of this market and help you make an informed decision…..I am sure at this
point you are convinced that this is the simplest and safest way to achieve
FINANCIAL FREEDOM.

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3. Below Market Value (BMV) a brief

I get asked by pretty much everybody I speak to about buying properties
“Below Market Value” (BMV) the same question……..

“Why is anyone going to sell their property less than the True Market
Value and make a significant loss?”

This is quite simple and I will explain the rationale behind this……

Property because of its illiquid nature normally takes longer to turn into
CASH. The average property sale process takes around 2-4 months, and
people for numerous reasons cannot afford to wait that long to sell their
house. I‟ll start with the most common reason that makes people
“motivated” (A term commonly used in the industry) to sell their property
in a very short time…..

Repossession

You think about it from this perspective… If you bought a property around
10 years ago for £40,000, the property is now worth around £100,000. You
owe, let‟s say £30,000 and for some reason such as loss of employment you
have fallen behind on your mortgage payments, your lenders are threatening
to repossess the property and make you homeless, they have given you an
eviction date in 4 weeks.

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Just as you are considering your woes, you receive a leaflet from a company
offering to buy your property from you for £75,000 (75% of the Market
Value), they claim they can close the transaction in 3 weeks, and even offer
to rent the property back to you at an agreed rent. If you sell to this
company and rent the property back from them, you will not have to move
home, you can keep your children in the same school and most importantly,
you would pocket £45,000 and this CASH will be available to you in 3 weeks.
What would you do?……………… would you accept their offer?............

You probably would……..

The reality is that I deal with people in such situations on a daily basis and
they are willing to sell their property for even less than the example I used
because of their level of MOTIVATION.

Relocation

Again I will like you to think about it from this perspective… Your property is
worth £100,000 and you owe around £30,000. You have just been offered a
good job in Spain and you plan to relocate your family to start a new life
over there, you have set a deadline for the move for the end of the month
because the kids have to start their new school next month. Your property is
on the market but you are not getting that elusive buyer due to the fact
that your property needs some repairs and the works required cannot be
done because of your time constraint.

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You are obviously under PRESSURE, you receive a leaflet from a company
offering to buy your house for £75,000, and they have said they will be
happy to purchase your property regardless of its condition, they can close
the transaction in 3 weeks suiting your timeframe and they even offer to
pay your solicitors fees…………Would you accept their offer?………..

You probably would……… And that‟s because you are motivated.

Inherited Property

We also get cases where people have inherited properties that require a lot
of work doing to it and they just do not have the time and resources to carry
out these works, they are more inclined to accept an offer below the true
market value because there is a trade off between hassle, time and money.

The reasons I have given why people sell their properties for less than the
true market value is in-exhaustive, but understanding their mindset will
help you think about loads more reasons and help you judge the level of
their motivation.

The key to all of this is to use the discounts you get from the vendor to
cover your “deposits” that the banks will normally require, effectively
allowing you to buy property without any CASH-IN from you.

An economic slow-down should not be Doom & Gloom for us investors, it
should be, from my “Perception” a tool with which to negotiate bigger
discounts from sellers as the market gets flooded with a glut of “Motivated”
sellers.

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4. Launching out
I am sure at this point you are saying, this sounds interesting but you are
probably bracing yourself for an answer to the key question…..

How much is this all going to cost me to set up?

The one thing that attracted me to this business was its “simplicity” and its
very low set-up cost.

You would need less than £600 pounds to start and this is for your marketing
materials, I‟ll break this down further:

1. 20,000 A5 sized, £210.00
2. A free-phone number (0800) (one-off) set-up fee £5.00
3. A website (one-off) £350.00
4. A leaflet dropper (optional)
5. A good solicitor (initial set-up costs) £0.00
6. A Mortgage Broker (initial set-up costs) £0.00

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Finding a team of Mortgage Brokers and Solicitors who can work creatively
to cater for this sort of transactions as they are non-conventional might be
challenging. Email and ask me about my team that I have used for several
years and how to structure these transactions: robahor@isnhorizon.com

I have illustrated that you will require no more £600 to set this up and most
of it will go into marketing, this is amazing as it defies most business
theories on returns ratios.

Even if you have a failure rate of 99%, the return on your marketing
investment (ROMI) is still enormous. I‟ll explain this further…….

In the first month I started this business, after my marketing campaign
(which cost me approximately £500) I received around 200 calls and from
that 200 calls I managed to convince only 2 people to sell their property to
me. This in any other business environment is a very poor result as I only
achieved 1% success rate. But let‟s consider the figures for the properties I
bought…

Property 1 (3 Bed Semi- Detached House).
Market Value £160,000
Price Paid £122,000
Instant equity in property £24,000
Cash- Back (Money in my bank) after all my costs £8,000

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The vendor that sold this property rented it back from me and I am making
£135 from the rent every month after walking away with around £8,000
right from day one. This property is now worth at the time of writing in the
excess of £190,000.

Property 2 (3 Bed End of Terraced House).
Market Value £150,000
Price Paid £120,000
Cash- Back (Money in my bank) after all my costs £5,000

The property required a quick refurbishment and I used the £5,000 cash-
back to execute this and sold the property on, making a profit of just under
£20,000.

So if we total the £8,000 (without considering the equity and monthly cash-
flow) I made form the first property I bought and the £20,000 I made from
the second property, we get £28,000.

In other words my £500 spent in the first month on marketing generated
£28,000 CASH. So going back to the ROMI ratio, we are looking at …..

1 : 56 (every £1 spent generated £56)

Not bad at all……and these or even better are the sort of returns you will be
exposed to any time soon.

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5. Tell them what you do

The underlying factors why people will be MOTIVATED to sell their property
Below Market Value does not change, in fact the slow down of the wheel
that drives the economy improves these factors in our favour, the current
financial condition has made people more “motivated” to sell, but they
need to know who can buy their property from them at a reduced price.
Your ability to put your service (Buying properties quickly) in front of them
is called “MARKETING” and that‟s why most of the COST associated with this
business goes into marketing.

Leaflets

Of my marketing mix the most effective I would say is a simple A5 sized
leaflet. This has an in your face effect on the vendor as it invades their
privacy, most times it delivers the whole of your message at the right time
and it can hardly be missed, because its there on their doorsteps every time
they go past it.

I target delivering through peoples letter boxes, 2,000 leaflets a week in the
area I live and I have had tremendous results from my drops.

See a sample of my simple but POWERFUL leaflet.

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So to get things in perspective from the 20,000 leaflets I printed initially I
aim to deliver 2,000 a week. I can assure you that if you follow this pattern
you will definitely get the phone ringing.

The free phone (0800) number gives people the impression that you are an
established company and they can get something for nothing.

See http://www.numbergroup.com/products-services/telephone-
numbers/freephone-0800-numbers for info on how to set-up an (0800) #.

For the leaflets printing you can contact:

Milan Shah
Amrutprint
Tel: 0208 0905040
http://www.amrutprint.co.uk/

It normally takes them a couple of days from instruction to deliver your
leaflets to your doorsteps.

Website

My leaflet also drives potential vendors to my website as they may require
more information about the services we offer to help them make up their
minds.

See my website http://www.help4property.com

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They can complete a simple form on my website and as they click submit
this gets sent directly to my mail box. With the information I have I can
determine their level of MOTIVATION. Email and ask me how to set up a
website similar to mine: robahor@isnhorizon.com

Newspaper Ad

Also you can place a simple ad with your local news paper for around £40-
£50 a week. This will get potential vendors to call you directly or visit your
website, where they can leave their details for you to close the deal.
See sample of ad….

SELL YOUR HOUSE FAST!!!

WE PAY MORE THAN OTHER CASH BUYERS

. Instant decision given . Guaranteed hassle-free sale.
. Properties in any condition considered. . Repossession stopped.
. Sell & Rent- Back option. . Fees free transaction.
. No “For Sale” board needed . Express CASH advance.
. Low cost/rent-free periods. . No HIP’s required.

Up to £500 paid for successful referrals

Freephone 24/7 0800 310 1400 www.help4property.com

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Word of Mouth

Tell as many people as you can about what you do, ask for referrals and
offer to pay them up to £500 for successful referrals, this can also prove a
very successful way of getting your message around.

Understanding the fundamentals of marketing is very vital to the success of
every business, this is a numbers game and I believe persistence is the key.
Try not to break your marketing campaigns, always keep your name fresh in
the minds of your targets and this will show-off good result over time. I have
gone on to buy loads of properties over the years because I was persistent in
my marketing.

You too can do the same……….

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6. Handling Enquiries

There are no set rules when handling enquiries, but if you practice these
key techniques and apply it to your conversation it should increase your
chances of getting a positive response.

LEARN TO BECOME A GOOD LISTENER

This helps in getting more information from the prospect

BUILD RAPPORT EARLY.

It is vital to put prospects at ease in order to allay their fears, its not very
easy for them as they are talking to a complete stranger.

ASK QUESTIONS LIKE “CAN YOU GIVE ME A BIT MORE INFORMATION
ABOUT WHAT YOU’VE JUST SAID”

It confirms to them that you are paying attention to what they are saying.

The script below should give you a guideline how to handle your enquiries,
remember you do not have to say it word for word; you can easily adapt it
each time you talk to potential sellers to suit you.

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STAGE 1.

You - Hello Good morning this is Richard/xxxxx from 24hoursoffer.
How can I help?

Caller Possible answer – I saw your advert on …………. Or ..Somebody
referred me to you……….

You – Right. What I find very helpful in situations like these is if you tell me
what you would like to achieve or get from this phone conversation.

Caller Possible answer – would like to sell quickly…etc…etc…

You – We are getting a lot of phone calls like these and so in order to help
you, we will need to ask you ONE or TWO personal questions. The answers
will remain totally confidential………………... What area do you live in?

Caller Possible answer – Grays, Thamesmead…etc…etc

You – („Oh yes, we have had a lot of enquiries from there lately‟)
OR
(„ I‟m seeing someone tomorrow in that area‟)
OR
(„ I have relatives leaving in the area‟) … Etc…. Etc…

Caller Possible question – How much will you pay for my house.

To give an answer to this outright on the phone is extremely high risk, as
this could PUT a potential client OFF. (In response it is advisable to be
Vague)

You –„It depends on the house, the area, the location, the condition of the
house, the condition of that particular market‟ etc…..etc…..,

You will be indicating that you do need to see it, which is not unreasonable.

Be Bold with questions asked…………..as you are only asking for professional
business reasons, and not for the sake of being nosey.

STAGE 2 (FIND OUT PERSONAL RELEVANT DETAILS)

You – „Ok, well what I need to do now before I start to look at a suitable
solution for you, is to ask a few relevant questions. It will take one
minute that‟s all. The majority of the information, I can get online, but it
makes it quicker, and easier, if we cover it now‟

Go on to say………..

„If I am to buy your property off you quickly, I will be dependent on as

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much honest information you give me at this stage‟.The questions are not
aimed at „trapping‟ you and I‟m never judgemental of anyone. The answers
are highly confidential, and will not be divulged to any disinterested
parties……………
We will be working closely together over the next few weeks in order
to complete your sale quickly, and get at your cash for you, and
therefore I find it is essential that we are all working towards the same
objective‟.

You – (refer to the questionnaire and ask questions from there)

At this stage you should now be able to ascertain if you have a deal or not.
Caller‟s response to questions may not add-up.

Scenario 2:

HOWEVER IF AT THIS STAGE YOU FEEL IT IS WORTH PURSUING MORE DEEPLY.
Then it is now your turn to do all the talking, outlining your services as
clearly as possible but by giving as little away as you can. You are at this
stage, focused on getting a meeting with them at the house in question – as
soon as possible!

You – Thanks, for answering those questions really helps me to see your
full situation. Where we like to think we differ from other property traders,
is that we try to put together a package based on what you are looking
for, be it a fast sale, and you move out, or a sale and rent back
arrangement. It‟s a very important process for both of us, and isn‟t to
be taken lightly ……hence the questions………Let me tell you a little about
us, and how we operate, We are property traders and quite simply put, we
buy and sell property – that‟s how we make our money.I‟m sure you can
accept that if we are to make money, then it‟s important that we establish
what a truly realistic current market price is for any property that we
consider. On average, we look to make an average of around £xxx or usually
£10k („adapting to suit conditions‟). This figure is what we consider a
reasonable return for us, in light of our risk in buying a property in a sliding
market, which we have at present,and also it takes into account the money
that we‟ll have tied up during the whole process, from buying it off you, to
selling it on to the next owners, - this usually takes 4-6 months. You‟re
probably aware that the market locally has slipped somewhat in the last
couple months, and that things are leveling out. I personally don‟t
think a house price crash is in sight, but, then again, who knows. I just think
that 2008 will see a pretty slow or sliding market around here.
Everyone here has seen their house double in value in the last 3 years…..
and the slump is just the market „taking a little bit of it back‟ from you.
This time last year we were making offers, around 5-10% more than we can
afford to do now… In the time from agreeing a purchase up to actually
getting possession of the property – we found the price had increased
somewhat.Unfortunately, the opposite can happen at the moment.

So, the good news about dealing with us, and selling your property to us is

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that you will have your money within 4 weeks. Unlike a traditional sale,
where you wait, at best, on average, 5 months, from the sale board being
put up, to handing over your keys to the new owners of your home.With us
you have a guaranteed sale, there is no chance of the sale collapsing, as
happens in around 1 in 4 of EA(Estate Agents) type sales, owing to mortgage
refusals, change of heart, survey problems e.t.c ….. e.t.c …… We also pay
your solicitors bills up to £500, and, because you deal directly with us, you
will have no EA bills either - of around £xxxx + VAT.The other side of the
coin however, and we cannot begin to pretend otherwise, is that you will,
eventually, whenever that may be, receive more through an EA sale than
through dealing with us. It is most certainly a lot riskier, and frustrating
route for you to take though. Remember though, even through an EA you
will most definitely receive an offer less than your asking price – which
you‟d be wise to accept in the current market conditions, and you will have
the EA and solicitors bills to pay, which will reduce your proceeds even
more. With ourselves therefore, you get your money quickly, which means
that you can move on sooner……….

Scenario 1:
Caller Possible answer – how much, % wise do you pay for property.

To give an answer to this outright on the phone is extremely high risk, as
this could PUT a potential client OFF. (In response it is advisable to be
Vague)

You –„It depends on the house, the area, the location, the condition of the
house, the condition of that particular market‟ etc…..etc…..,

(You will be indicating that you do need to see it which is not
unreasonable.)

You – „when is the best time is to call / visit you… (Get an appointment to
view and then get off the phone quickly.)

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7. Evaluating a deal

Before you go off visiting your potential seller you need to prepare your
self, you need to know what price you are going to offer them. Evaluating a
deal, although very important to every transaction should not be a daunting
task and you do not have to be a rocket scientist to figure this out. Your
objective when evaluating every transaction should be:

1. To buy using little CASH.
2. To buy using NO CASH.
3. To buy getting CASH-BACK on completion.

Ideally the mortgage lenders will lend up to 90% of the value of the property
so this should be your start-off point, other costs to consider are

1. Finance package fees 1% of purchase price
2. Solicitors fees 1%
3. Stamp duty (if applicable) 1%

So to achieve a No Money Down Deal you should be looking to negotiate at
least 13% off the Market value, and anything over and above 13% should put
CASH in your bank on completion.

Another key question I get asked time after time is………..

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How do I ascertain what the true Market Value of the property is?

This is very important as most vendors tend to over value their properties
when you ask them about its value.A mixture of experience, gut feeling and
facts/figures is my answer to this question. There are no scientific formulas
to this, for facts, look at what house prices on the same street are currently
selling for, see http://www.rightmove.co.uk/ also look at what they have
sold for http://www.nethouseprices.com/index.php?con=sold_prices
with this information you should be able to work out the true value of a
property. Once this is known, work out what percentage you wish to offer
them based on their level of desperation.

Experience and gut feeling also counts when analyzing a deal, a sound
knowledge of the local property market will assist you when making that all
important decision. Email me and ask me about our deal stacking service:
robahor@isnhorizon.com

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8. Visiting Potential Sellers
I would assume at this stage you are well equipped with all the necessary
information and a price to offer. Try and arrive for your appointment early,
leaving plenty of time to possibly walk around the area just to get a feel of
the local market (as previously mentioned a good knowledge of the area will
always come in handy).

Your sales-man skills will come into play when you finally arrive for your
appointment, a courteous and calm approach is what I always recommend,
most people will offer you a cup of coffee or tea, try and accept it, this
helps calm the atmosphere down. For the first couple of minutes try and
talk about anything other than property and concentrate on building on your
rapport (remember most people are nervous as you are a complete stranger
to them) use body languages, copy their posture etc… all this should help
them relax and open up to you….. You will know when you have started to
achieve this.

When I perceive the time is right for me to introduce the subject matter, I
start by saying “I am sure you guys are keen to know how much I am willing
to pay for your property” then I go on to say “before I do that, can I just
quickly have a look round your property if you don‟t mind” by asking for
permission to have a quick glance you can see the general condition of the
property, this should obviously be factored into your offer (allowing for
costs if it requires a lot of work doing to it).

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A Simple Guide
to
After viewing return to the subject matter by saying “Am sure you
know/understand how we work, so what I will be looking for really is if
there are any areas you need me to clarify” (Briefly re-iterate the
background of your business and how you intend to make a small profit from
every transaction depending on what answer you get).

Tell them what you are willing to pay and back this figure using the current
market conditions (I will like to point out that when I started in this business
the market was not as volatile as it is now, all these are factors you should
use in your favour). Remind them again that you pay their solicitors‟ fees
(suggest they use your recommended solicitor), they do not need a
HIP‟s(Home information packs) done as this is a private sale and there are
no estate agents fees to pay because they are selling directly to you. Get
them to confirm that they are happy with your offer and close the deal with
a firm hand- shake and say you will drop a copy of a formal offer letter later
in the day or the next day (as is convenient for you). Spend another couple
minutes getting to know them more and develop their trust level in you.

Negotiation is an intrinsic ingredient in every transaction and your ability to
Master good negotiation skills will definitely make you loads of money in this
business, I will suggest you invest your time in reading books about
negotiation and also email me and enquire about our deal negotiating
service, where I personally visit your client with you and negotiate your
deals for you. robahor@isnhorizon.com

www.isnhorizon.com


A Simple Guide
to

9. Instructing your Team
I am sure you must have asked yourself a countless number of times why I
have spent my resourceful time writing this guide about how to succeed in
this business and I am giving it out for FREE……….I will answer this all
important question.

What’s the BIG catch?

Remember when we were looking at evaluating deals, I mentioned a 1%
package fees. This is where I come in, my company offers a packaged
service for your deals, where we provide you with Mortgage brokers,
Solicitors and the funds to structure your purchases for you and that‟s where
we make our money. Also we have clients who come to us to assist them
acquire properties for residential and investment purposes, this means that
we are always in need of properties and we are happy to pay people who
can find BMV properties (property finders) giving them the opportunity to
earn a 6 figure income. (typically we pay between £2000-£5000 per deal
depending on the margins) Now with the market flooded with a glut of deals
(too much for us to handle on our own) it can only benefit us if we educate
as many investors as possible to find these deals themselves and sell to us
or come to us to package it for them as a NO MONEY DOWN, LITTLE MONEY
DOWN or a CASH-BACK DEAL for a 1% fee…..it makes logical and business
sense.

All you need to do is find and negotiate your deals and we will take it
through to completion. Contact and instruct us with your deals and leave
the rest to us…..

ISN Horizon Ltd
60 Cannon Street
London
Tel: 0844 4106068
Fax: 0844 4106068
Mob: 07411 037641
Email: robahor@isnhorizon.com

www.isnhorizon.com

Like our Take advantage of Property Xpress
Facebook page @ an unstable
Market and be the next
Property millionaire…..

A Simple Guide
to

10. Useful Resources
Telephone Enquiry Questionnaire

1. Name of owners of the property

Mr/Mrs/Miss……………………………………………..

2. Full address including post code (post code is very important for
research purposes later).

………………………………………………………………………….
………………………………………………………………………….
………………………………………………………………………….
3. Contact Details numbers.

Daytime: ……………………………
Mobile: ……………………………
Landline: ……………………………
Email address: ……………………………………………

4. Address of property to be sold. (Note that they may have another
property to sell other than the one you are visiting.)

…………………………………………………………………………...
……………………………………………………………………………

5. Type of property………………………………………………………..

6. Number of bedrooms…………………………………………………...

7. Price paid (sneaky question) £……………………………….

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8. Date purchased (approx) ……/……/……

9. Why do you want to sell quickly? …………………………………….

10. Outstanding mortgage balance (sneaky question) £…………………

11. Any other loans secured on the property £ ………………………………

12. Estimated value of property £…………………………………………………..

13. Is it currently being marketed by an agent £ …………………………..

14. If so, which one? ……………………………………………………………........

15. How long has it been on the market …………………………………………

16. Has it always been this price……………………………………………………..

17. If not when was it reduced? By how much? ………………………………

18. Many viewings? How many? ………………………………...................

19. Any trend in viewer feedback? What?

…………………………………………………………………………………………………….

…………………………………………………………………………………………………….

20. When do you want to move out? (Presumptive question)

…………………………………………………………………………………………………….

21. Any major defects.

……………………………………………………………………………………………………

22. Any neighbour disputes (past or ongoing)?

…………………………………………………………………………………………………

………………………………………………………………………………………………..

23. Any relevant issues of any sort that may be fundamental in
making a buying decision?

………………………………………………………………………………………………………
……………………………………………………………………………………………………..

www.isnhorizon.com

Other Services

For further guidance, we offer a six months mentoring service which
includes:

1. Ongoing back-end support for investors for six months (newbie
investors are not left on their own)
2. Unlimited email and telephone assistance for six months (all your
questions answered).
3. Unlimited deal stacking assistance for six months
4. Deal Negotiation assistance (I personally visit two potential sellers of
your choice and negotiate your deals with you).
5. 10% off our package fees for your first deal.

Email me for more information on this robahor@isnhorizon.com

Have spare CASH?

We also have bespoke investment opportunities for CASH-RICH investors, as
a result of the current market conditions there is a plethora of CASH-COW
investments that will make investors mind boggling returns, But the problem
remains how do you appraise these investments and know which ones are
risk-free and suitable for you.

Because of our expertise at ISN Horizon Ltd we have cherry-picked from
these CASH-COW investments, BUT our investors do NOT share the risks, we
can offer our CASH investors a 100% guaranteed, risk and hassle - free
investment….with up to 5% guaranteed monthly return on their investment.

So to put things in perspective…..

We will pay you up to £500 every month for a £10,000 investment or £250
every month for a £5,000 investment, GUARANTEED. Your investment is
secure and you can pull it out after 3 months or renew for another term.
(Unfortunately the minimum investment is £5,000)

Sounds interesting? Please contact us for more details

ISN Horizon Ltd
60 Cannon Street
London
EC4N 6JP
Tel: 0844 4106068
Fax: 0844 4106069
Mob: 07411 037641
robahor@isnhorizon.com

www.isnhorizon.com

A simple guide to bmv investing 2012

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