1. The intro in this song is significant as
is extends the video and shows the
artist as Macklemore holding a flag
which shows the audience the name
of his album on it.
This shot also shows the style of
the music video as this shot has no
link between the lyrics and the
video. This means that the music
video will be mix between
The director has used a mid shot
so that the audience could grasp
who the artist was and with this
shot it also gives the audience a
insight into the mind of

2. This shot carries on with the
narrative storyline, of getting
the flag which has the albums
name on it, to its destination.
This part of the music
video is still in the intro
so the director cannot
link the lyrics and
images together.
The scenery in the video so
far has been consistent as a
means of letting the
audience understand what
part of the song it is.

3. This change in scenery shows
the audience that the director
has introduced another band
member.
From this angle you cant really tell
who this person is but from a
previous shot you see a quick view
of him
The mise en scene doesn’t
conform to any of the usual
found in rap videos. This links
into Macklemore’s adventurous
The music video is still in
the intro and is still trying
to set the scene for the
video and the narrative.

4. The mise en scene used in this video is effective
as it does not conform to the stereotype of the
genre but conforms to the type of person
Macklemore is. Some of the mise en scene used
such as the old styled boat breaks the
stereotype of rap videos
The wide shot links into the
performance side of the video
as it shows the artist and it
could be seen as a type of
concert due to the following.
The shot used when the song starts is a
wide shot of the artist Macklemore
surrounded by a group of his fans.

5. The director has used mid shots to focus on the artist through out the video.
This is because this was one of Macklemore’s first videos and not many
people had discovered him before.
The mise en scene used in the
performance scenes both conform and
break the stereotypes in rap videos.
This is because the conform is the
types of clothing everyone is wearing.
The part of the video that breaks the
mould is the scenery.
The next section of the video
switches between narrative and
performance. The narrative section is
of the man running through the
woods to try and retrieve the flag.

6. This shot continues the
narrative and links shots
that seemed out of place in
the video.
This shot also shows the band
member again and makes people
recognise the band and who they
should affiliate the song with.
The mise en scene used in this part of the
video is vary limited. This is there is not
much used and the only prop used is the
flag which links in with the storyline