The document presents a communications model in the form of a subway map. It shows different communication "stops" consumers can "get on" at to receive information. The goal is to guide consumers across all stops to their ultimate destination of purchasing a product. The model displays various traditional, digital, and social media channels that can be used to engage consumers at different points in their journey.

1. COMMUNICATIONS MODEL DISPLAYED AS A SUBWAY MAP
- CONSUMERS “GET ON” AT DIFFERENT STOPS -
OUR GOAL IS TO KEEP THEM ON TRACK; MOVING THEM TO THEIR ULTIMATE DESTINATION
IA AL
ED TI ER
EN T TH
S
M RI EC , O TA
L
AS PE DI
R OH GI
M EX O DI
TV EVENTS TDM / EMAIL
OUTDOOR ADVERTISING
MOBILE
OWNER PROGRAMS LITERATURE
PRINT SHOWS VIDEO SHARING SITES
SEARCH
RADIO DISPLAY
CONQUESTING BLOG
SPONSOR SIGNAGE SOCIAL MEDIA
IN STORE
REVIEW SITES
EARNED MEDIA
REVIEWS
PRICING GALLERY SPECS VIDEO MODULES
WEB SITE
PURCHASE