1. We would like to thank our clients,
who have trusted us with their most precious assets.
Their brands. CONTENTS
Next Capital
Access to the next level
CREDENTIAL .............5
BRANDING ..............7
Contents
PACKAGING ...........15
papetti R
ADVERTISING ..........27
ONLINE ..................57
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2. „Advertising isn’t a
science. It’s persuasion.
And persuasion is an art.”
cREDENTIAL
Credential
Bill Bernbach
Logo Bigger is a full service advertising agency dedicated to fulfilling all your communication needs. Our strategies sell and our enthusiasm
and creative approach give an added value to your corporation, service or product.
By understanding consumer’s behavior and the mechanisms that trigger the values associated with a graphical symbol, a name and brand
rhetoric, Logo Bigger is prepared for an integrated brand communication.
Logo Bigger develops a partnership with its clients based on sincerity and team interactions, as a provider of business generated solutions
by its brand strategy component.
Services Provided
Branding / Advertising / Packaging / Cultural & Social Communication / PR / Events / Online Development / SEO /
Social Media Awareness / Media Coverage / Media Publishing
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3. “Our success is a direct result of
knowing how to market a
brand and having the right
people representing the
bRANDING
brand.”
Greg Norman
Branding
A great name sells by itself. A memorable name along with an unforgettable logo are powerful enough to move businesses forward.
We offer a coordinated method for creating brand communication. The process of defining the best actions in order to obtain the expected
results is based on identifying the needs, market research, constructive strategy and creative implementation.
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4. dospita Next Capital
Access to the next level
,
1 2 3 1 2 3
Branding
Branding
4 5 6 4 5 6
papetti R
HR Embassy
Engaging people to business
7 8 9 7 8 9
1. Dospita bavareză, client: Marathon Distribution Group 2. Îndesata cu seminţe, client: Marathon Distribution Group 3. Jaboo, client: Jaboo 4. Club Danone, client: 1. Optima, client: Optima 2. Next Capital, client: Next Capital 3. ABBU Excelence Awards, client: Image PR 4. Bookers, client: Bookers 5. Bloom PR, client: Bloom PR
Danone 5. Genesis, client: Danone 6. Comitetul de securitate şi sănătate în muncă, client: Danone 7. HR Embassy, client: HR Embassy 8. Best Young Speakers, 6. Idillio, client: Idillio 7. Papetti, client: Papetti 8. Image PR, client: Image PR 9. Segarra, client: Marathon Distribution Group
client: Governance Group 1. Brandbuilders, client: Brandbuilders
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5. 1 2 3 1 2 3
Branding
Branding
4 5 6 4 5 6
7 8 9 7 8 9
1. Brillo, client: Brillo 2. Multinews, client: Multinews 3. Panima Măricel, client: Marathon Distribution Group 4. Donează sânge, client: FDBS 1. Danone’s pillars, client: Danone 2. Pentru o viaţă sănătoasă, client: Danone 3. Creştem profitabil, client: Danone 4. Creştem împreună, client: Danone 5. În inimile
5. WHO, client: WHO 6. Panima, client: Marathon Distribution Group 7. Galeria Buhara, client: Galeria Buhara 8. Petronius, client: Petrom 9. Asociaţia pentru oamenilor, client: Danone 6. Cei mai buni, client: Danone 7. Bon Doux, client: Bon Doux 8. Retro, client: Adina Nanu 9. Inside, client: Inside
Promovarea Artelor Contemporane, client: Asociaţia pentru Promovarea Artelor Contemporane
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6. HR Embassy
Engaging people to business
The project was to create a memorable identity for a premium
call center. We used the information gathered about the
competition and Optima’s management vision, to propose a
Case study / branding
Case study / branding
positioning focused on the concept of optimization, a strong
attribute for both Optima’s identity, and for the company’s The task on this project was to build a
new business. Optimization became thus the key optimist full identity for the most approachable,
visual element declined in all their communication. friendly and flexible corporate HR
company on the market. The result was
a great name - “HR Embassy - Engaging
people to business” and a beautiful
design that communicates the idea.
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7. “The packaging has to
really sell the product
today, because kids can
go out and buy a CD and
Packaging
then 10 kids can burn
them.
So you have to really be on your toes.”
Packaging
Jerry Only
Eye catching packaging and memorable design concepts make your corporation, products or services surpass your competition and
impress your customers. Breathtaking ideas,impact marketing and selling strategies combined create your successful image.
When we build a package design concept we always have the autoselling properties of the product in mind. You want beautiful products,
you need a good design, therefore our goal is to fulfill your desire for perfection, and sell your business ideas.
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8. A great idea to promote the new range of shower gel cream
products, Elmiplant care moments: The care moments stands.
We used eye catching images to illustrate the ingredients
used in products and the features that Elmiplant integrated
into their gels. Also by developing a flyer and a wobbler box
we have managed to create a differentiation and a benefits
oriented communication.
Packaging
Packaging
We’ve made a collection of anniversary gift sets for Elmiplant, focusing on three different women targets.
Ladies aged 25+, 35+ or 45+ could enjoy a special gift set crafted for them with a visual representation
of the characteristics of each product, exposure characteristics of each gift box and a beautiful ribbon for
easier identification on market stands.
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9. Creating a premium bread is no easy thing. “Dospita
bavareză” was from the early stages a great brand name to
start with. We have developed Name, Slogan, Package Design
and Communication strategy, to offer the consumer a high
quality product.
Case study / packaging
Case study / packaging
,
When you are asked to make the best popular round bread on the market what do you
respond besides “with pleasure”? For Marathon Distribution Group we have created
this brand new bread – from Name, Slogan, Package Design and Communication
strategy, nothing was left untouched, for a tasteful market experience.
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10. Packaging
Packaging
One of Walmark’s special CSR projects is BookMark – the encouragement
for youngsters to read more. We’ve developed a beautiful package design
and concept design art for the DVD and the cover of the DVD containing
successful stories of the BookMark project. We have created a popular sunflower oil package design, communicating the benefits of cooking more with less. The idea behind
the used images was to show big things, like a chicken covered with fries and icons that explain the properties of the oil, fluent with
the concept of the product “more with less”.
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11. As the market grows and demands for FMCG such as bread are increasing, new brands are required.
We have designed different packages for Panima in order to satisfy different market requests for home
bread, integrated bread, multi cereal bread and so on. Specific visual elements combine with different
layouts in order to offer the best packaging experience in the category. The products stand out on the
shelf and define themselves as premium perceived products.
Packaging
Packaging
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12. Panima Măricel has been created as part of a range of
products dedicated to children. Therefore we have designed
a simple, yet catchy logotype in order to attract and persuade
to buy. Pastry items that appear on the packages have the
purpose of transmitting the target audience for our product.
As Walmark Romania decided to take a step forward towards the prebiotics market, we came up with three new package designs for this
Packaging
Packaging
new need. We have integrated Walmark’s statement – health for the entire family – in our packages, thus offering a minimal yet clean
design, suggesting the quick action and the efficiency of microorganisms in the process of maintaining our health.
Ingrediente:
Walmark also continues its mission towards sustaining athletes in their quest of overcoming limits.
Făină albă de grâu, apă,
grăsimi vegetale
nehidrogenate, zahar,
drojdie, mac. Contine
We have created a special package for the Transmaraton event, offering all the necessary elements
gluten
that an athlete requires.
Segarra has been created from the start as a premium product for consumers seeking quality rye bread. The name is inspiring and it
is derived from the Romanian equivalent of the main ingredient that is to be found in the bread. Other elements that are found on the
package, logotype, symbols and drawings were created with very high attention to details – all in order to provide the best possible visual
and tactile experience.
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13. “Advertising is totally
Advertising
unnecessary. Unless you hope to make money.”
Jef I. Richards
Advertising
We make traditional and nonconventional advertising tasteful and engaging. Our main goal is to understand your business and communicate
it beautifuly to your public. We link your business needs with our strategic expertise to offer premium quality communication.
Building advertising in a non-intrusive way makes us blend in our society with smart ad ideas that are right the way they are! We don’t
believe in intoxicating your target customers with a lot of ads but make them believe in your products or services with intelligent well placed
ads in a well-placed context.
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14. Advertising
28
29
Advertising

15. Advertising
Advertising
The Walmark Magazine is a great place for displaying ads. Here you can see some of them for different products inside
the paper. Each of those communication materials has a story – “because you care”, “because sometimes you forget”,
“because sometimes your hands get cold” – they all talk about a benefit in an engaging way.
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16. How to create a direct selling material for consumers when you are one of the biggest producers of food supplements, with The first step in a project like the Walmark magazine is
a distribution network that goes into pharmacies and hospitals? The Walmark Wealthiest People Club and the Magazine to plan all of the content and the big variety of products
associated with it was the answer. The club members would receive information about their products and health in general, into logical, understandable categories. Therefore we have
by newsletters and memos online, after they sign up on the Club’s website (www.csw.ro) and twice a year they would taken all the club’s ideas and categorized them into mini-
receive the free club magazine. This material is one of our greatest achievements, being an editorial – advertising work – clubs according to the target audience of the products and
you read, understand, see, compare, take your phone or your PC and order the products that you need at a discounted the content delivered. That is how Children, Women, Men,
price. Seniors and Active Clubs appeared, each having a distinct
colour, symbol and concept content.
We have created the content, took care of the editing, made the media placement, designed the magazine from cover to
cover for an engaging experience to readers and defined an excellent unconventional direct selling material.
CASE STUDY / ADVERTISING
CASE STUDY / ADVERTISING
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17. HR Embassy
Engaging people to business
HR Embassy is a very flexible and powerful human resources agency, with over 86% success rate in hiring people as a result
of professional help in resume writing. This ad associates HR Embassy’s services with a passport that offers you the route
towards your dream job.
Advertising
Advertising
We’ve offered a concept for the entire Walmark Club & Magazine. Using the insight according to which the rich people are
in fact the healthy people, we have created and named Walmark’s Club, The Walmark Wealthiest People Club. The concept
is underlined on the last page of the magazine, near the selling mechanism. The benefit of the concept is that it integrates all
the communication delivered inside the magazine and in the Walmark Club or mini-clubs.
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18. Bookmarks and branded bells tell
the story of professional language
sessions with Bell Bucharest. They
Investing in their children’s education is a priority for all parents. We have promoted encourage youngsters and adults
the educational benefits of knowing a foreign language from early stages, with Bell to read more, achieve more and
Bucharest, in the outdoor media (subway stations) with posters and flyers. better understand the multicultural
world around.
Advertising
Advertising
In order to communicate the passion for knowledge and the pleasure to work with kids, we’ve created a concept event for Bell Bucharest in collaboration with Carturesti Book Store. The idea
was wrapped around The Jungle Book. All the materials contained animals, and Mowgli as a central character of the story. We’ve delivered invitations for the parents, special invitations for
kids in the form of little tiger masks and posters announcing the event, both offline and online.
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19. Advertising
Advertising
Using the event name British University Study, we’ve created the B.U.S. concept to identify it,
and to illustrate the opportunity and the ease with which one can go to specialized studies
abroad. The materials delivered were posters and flyers used to promote the event, and letters
of invitation sent to students and teachers.
This material was focused on the people who wanted to learn Romanian. This ad communicates the main benefit of learning English at Bell Bucharest,
Therefore the ad took the form of a smart warning (“If you hear someone having the opportunity to take lessons from native English teachers and
say, I saw green horses on the wall, don’t call him crazy!”), to underline Romanian ones also. Therefore your perfect teacher from Bell Bucharest is
the idea that Romanian sayings may seem odd to a foreigner. half English and half Romanian.
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20. HR Day is Petrom’s finest gathering of beautiful
minds around three days of debates and internal
communication concepts. The event was constructed
around the idea of “navigating together to
performance”. The question remains: “How did we
transform a conference room from Radisson Blu Hotel
into a sailing ship?” The answer was nothing less but
perfection in setting the right atmosphere, providing
the right materials from scene to set design, posters,
flyers, deliverables, letters, invitations, gift-sets and
sailor hosts that welcomed the guests. In this project
we have delivered and implemented the approved
concept, creating not only a full event, but also a
corporate memorable experience.
We have created a global concept for Petrom’s HR Day event -
Case study / communication
Case study / communication
“Navigate Together to performance” that integrated all the
communication and was implemented in all derivate materials at
the event. Each HR direction was associated with a visual symbol
and The HR Day received a complex, combined illustration logo
that puts the other symbols together, in a logical order. We have
illustrated the concept in benefits inside the event communication
through branding the materials used according to the main idea.
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21. When you have lots of employees, lots of procedures and a lot
of processes, dependencies and interconnections that need to
be understood and useful for all the people that work in your
company, you actually really need an instrument – a tool for making
everything clear to everyone. We gladly present the 300 pages
brochure that puts everything communicated internally in order:
The Human Resources Organization Tool. And with it comes the
little performance development unconventional material. 30.000 +
employees smiling are the only certainty that we have.
Advertising
Advertising
In an OMV global motivational project we have created brochures, This was a safety program for which we’ve designed a character that
flyers, agendas and informational leaflets that communicate the inside teaches Petrom blue collar employees about the necessities of having the
opportunities and benefits of Petrom employees. right equipment and the proper behavior at their work space. Petronius
was the symbol of this material, guiding people to a correct behavior
inside the company, using visual representations and icons to teach
employees how to be safe.
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22. We have transformed the difficult task of communicating a 50% To communicate the most precious rug textures on the market for Buhara, we’ve
anniversary discount to all rugs into a cultural rug collection display associated the rugs with art galleries, art objects and beautiful interior designs.
event. The event was called “Oriental Stories” and it benefit from the Therefore the benefit of having something uniquely crafted in your home is underlined
expertise of a specialist in Oriental rug culture. The materials delivered by the visual design of the ads and the headline “Make a palace from your home!”
were invitations, posters and flyers of the event integrated into the
general concept.
Advertising
Advertising
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23. In order to communicate the opening of a
new Buhara Gallery in the center of Sibiu,
we have created promotional materials, such
as invitations, magazine ads and brochures.
Also, we have taken care of the opening by
contacting the local press, inviting them to
the event and asking them to write about it.
The result – more than 7 online appearances
and great feedback for the largest gallery of
oriental carpets.
Advertising
Advertising
Special projects for The Royal Norwegian Embassy with EEA Grants and Norway
Grants include communication of their social – cultural projects in Romania using flyers,
posters, leaflets and branded calendars.
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24. Unisol sunflower oil is an upper mainstream brand with the positioning of extra healthy.
Unisol sunflower oil is a first-press oil made from carefully chosen high quality ingredients. The materials We have communicated this benefit through posters, ads and with a TV spot commercial
delivered for communicating freshness and a rich vitamin D content were stands for the product and associating the oil with natural healthy ingredients.
wobblers for market displays.
Advertising
Advertising
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25. How can you communicate a promotion for one of the biggest food suppliers in the
country? The answer stands in shopper marketing materials and posters that transmit
the idea of less processed, high-quality products, offered at great discount to loyal
customers.
Advertising
Advertising
For our two bread brands created from scratch we’ve designed visual representation posters according to the built positioning. Therefore the premium bread – “Dospita
bavareză” is in a high setting with all the high quality German ingredients around it and “Îndesata cu seminţe”, our popular bread with sunflower seeds, is illustrated in a
sunflower.
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26. Danone’s employees have a benefit
package that needed to be communicated
to all the people inside the company. The
result was a five icon design concept for Elmiplant communicates natural
Danone’s main five values illustrated, and beauty and healthy ingredients in
a collection of benefits symbolized with their products. Here you can see
vivid images. a collage of ad campaigns made
for their shower gels, sun-protect
products, and anti-cellulite gels.
The materials delivered were
flyers, wobblers, outdoor prints
and posters.
Advertising
Advertising
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27. Advertising
Advertising
To make the waiting for the blood donors more pleasant we have created an art donation campaign for the students and
teachers at the University of Arts in Bucharest, to contribute with their work for a visual warming on the interiors of the
Hematology Institute.
One of our social communication projects is the constant support for the blood donation campaigns, initiated by the Foundation of Blood Donation. We have made posters, leaflets
and a TV spot to promote the idea of donating blood. Two of the concepts designed for this purpose were “Discover the most generous person!” and “Nothing can replace blood”!
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28. “With targeting technologies,
the discovery of search by major
advertisers, and real measurement
and planning tools,
the Internet is ready to
fulfill its early promises of
effectiveness, reach and
ONLINE
trackability.”
Gary Stein Online
In a fast evolving online market we are focused on usability and results. Building an online experience with sites and social media
integration gets your business closer to your customers. Logo Bigger offers a wide range of web services, from design to programming your
online story.
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29. 1 2
ONLINE
ONLINE
3 4
We love creating a memorable online presence for your brand, products or services. Beautiful designs and SEO optimized contents make your name stand up
in search engines and in front of your competition. Our sites can be managed by anyone with Microsoft Word experience – easy to update and maintain fresh,
our methods keep you in charge of what happens online – campaigns, detailed traffic statistics and special tools for your unique brand features.
As part of a combined effort to raise Bell Bucharest’s reputation, we have completely redesigned their website and Facebook page, in order to create
new, clean and engaging content. By combining useful information with a simple and intuitive layout, SEO and social integration, we have raised the Bell
1. www.jaboo.ro 2. www.buhara.ro 3. www.indesata.ro 4. www.bavareza.ro Bucharest website and social presence among the foreign languages niche. (www.bell-bucharest.ro, facebook.com/Bell.Bucharest)
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30. Ad designed for the most active fans
Case study / online
Case study / online
Elmiplant launched two new products
to complete its Bodyshape category Application main page
and wanted to communicate this action
in the online environment. And what Facebook cover foto that stands for a teaser before the beginning of the campaign.
better way to do that than through a
Facebook application? Starting with the
concept and game strategy, we have
put together a beautiful mechanism
through which consumers could
enter each day and select nutrition,
movement or Bodyshape actions, all
in order to demonstrate their healthy
lifestyle. At the end of the contest,
winners were given roller skates, iPods
and Bodyshape products. We have
managed to reach almost 10.000 fans
in less than a month and many more
impressions on the Elmiplant Facebook
page.
Call to action & awards page Winners page
Facebook cover foto during the campaign
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31. A U C T I O N H O U S E
We can proudly state that we have become experts in the social media field and in designing
websites for our clients. Brillo and Albion International are a few recent examples of our success in
this field - beautiful websites, easy to manage, with Facebook integration and e-learning platforms. A U C T I O N H O U S E
We are also responsible for delivering newsletters for our clients, as well as for generating their
content. Goldart is another example of our successful strategies. We have rebranded one of the most important auction houses in
Bucharest and we have redesigned their website, for better access, auction management and content organization.
Bell Bucharest Newsletter OMV Petrom Newsletter
www.brillo.ro
ONLINE
ONLINE
Coming soon www.goldart.ro
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32. The Cardioinfo e-learning platform has been a challenge. Our mission was to organize
information and provide ease of access to all the facilities offered within the platform -
descriptions, catalogues, calendar synchronization, advertising space and much more.
The result - full functionality and loads of satisfied people.
SOCIETATEA ROMÂNĂ
DE CARDIOLOGIE www.cardioinfo.ro/e-learning
case study / ONLINE
ONLINE
Our task was to design and build a completely new
website for the Romanian Society of Cardiology,
one of the biggest medical societies in our country.
We have structured the information into precise
categories, came out with a great design and
provided intuitive navigation, with interactive menus
and sub-categories. More than that, we have
integrated a complete e-learning platform, with full
acces for all the registered members.
www.cardioinfo.ro
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33. „I honestly believe that
advertising is the most
fun you can have with
your clothes on.”
Jerry Della Famina