We all know that using social media is important for business but do you understand why? Join us to learn how to use social media and the internet to boost sales success and drive more leads to your business. From this session you will learn 5 Keys to Boost Sales Using Social Media This session will be presented by Michelle Hummel who was recently nominated for the Women Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. She travels Nationwide to share her wisdom by providing keynotes and in-depth social media training. A current contributing editor to The Social Media Monthly Magazine and she has written 3 books in my series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares hers best kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

1. 5 Steps to Boost
Sales with Social Media
Presented by: Michelle Hummel

2. 7 Top Social Media Myths for Financial Advisors Debunked
Thanks for joining me today!
Michelle Hummel
CEO of Web Strategy Plus offering
Web Design, Social Media, Mobile
Apps, SEO, Content, PPC + More!
Founder of Web Media University &
Cincinnati Social Media Enthusiasts

3. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #1 CREATE THE BEST FIRST IMPRESSION ONLINE
STEP #2 DEFINE YOUR SOCIAL MEDIA MARKETING STRATEGY
STEP #3 CONNECT & BUILD YOUR SOCIAL MEDIA COMMUNITY
STEP #4 CREATE YOUR SOCIAL MEDIA CONTENT STRATEGY
STEP #5 ENGAGE WITH YOUR SOCIAL MEDIA COMMUNITY

4. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #1 CREATE THE BEST FIRST IMPRESSION ONLINE

5. Google Thinks Differently Now
7 Top Social Media Myths for Financial Advisors Debunked
• Social signals now aid in the
ranking of web pages “social
proof”
• More likes count as a “vote” for
web page quality
What’s Important Today
• Quality Content
• Social Engagement
• Customer Reviews
• Blogs that Answer FAQ’s
• Social Proof

6. 7 Top Social Media Myths for Financial Advisors Debunked
Questions to Ask Yourself
• Do you have a social media hub?
• Do you drive traffic back to your
website with original blog content?
• Content is critical even more now
with Google Plus
• Do you share informative articles
with them?
• Do you give them a reason to stay,
tell others and come back
frequently?
Social media has great
potential to create a
sense of community
around your personal
brand.

7. 7 Top Social Media Myths for Financial Advisors Debunked
Is your Website “Social Media Friendly”?
• Fresh Content, you must be writing and
posting new blogs for SEO
• Social Content, you must be providing
interesting content others will enjoy and
share
• Easy to share, do you provide your
visitors easy ways to share, like,
download and/or retweet your content?
Is your content easily shareable?

8. 7 Top Social Media Myths for Financial Advisors Debunked
What is Your “Call to Action”?
You have 3 seconds to grab
your prospects attention!
•Free Webinar
•Free White Paper
•Free Download
•Free Trial
•Free Consultation
What is your strongest
offer to collect their
email address?

9. 7 Top Social Media Myths for Financial Advisors Debunked
Mobile Friendly Website is Critical
 Mobile Devices have become bigger
than PC sales
 86% of adults own a Mobile phone
 53% use it to access the Internet
 57% of users will not recommend a
business with a poorly designed
mobile site
Mobile Internet is
becoming the Internet

10. 7 Top Social Media Myths for Financial Advisors Debunked
Mobile – A Love Story
Consumers have fallen in love with
their Smartphones!
Always On
Pocket Computer
Social Networking
Shopping
Navigation
Camera/Video
Texting
And….making phone calls

11. Put Your Best Face Forward
7 Top Social Media Myths for Financial Advisors Debunked
• Make the first impression they get
about you when searching the best
• Fresh blog content will help you rank
higher in search engines for the
content you want to be seen as an
expert for
People like to connect
with “people” not logos
– be a person who is
transparent, likeable
and human

12. • What is your most emotionally engaging
story?
• When did you go above and beyond for a
client?
• What is your best testimonial?
• Do you have a story to share on how you
came to be successful? Trials and
tribulations?
• People like to connect with real stories
they can relate to.
People remember stories.
7 Top Social Media Myths for Financial Advisors Debunked
What is your Unique Brand Story?

13. What makes you different?
•What keywords would you like to
define your personal brand?
•Define the unique skills you bring to
the table
•What makes your approach
different?
Be sure to use these
keywords frequently in
your Content Strategy
7 Top Social Media Myths for Financial Advisors Debunked

14. Install Google Analytics
7 Top Social Media Myths for Financial Advisors Debunked
• What social media networks
are driving traffic to your
website
• Unique Daily Visitors
• Length on tome on site
• Clicks from where
• Entry pages
• Exit pages
How do you measure your website traffic?

15. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #2 DEFINE YOUR SOCIAL MEDIA MARKETING STRATEGY

16. 7 Top Social Media Myths for Financial Advisors Debunked
Decide what social networks to
engage with
 Facebook – B2C
 LinkedIn – B2B
 Pinterest – B2B & B2C
 Twitter – B2B & B2C
 YouTube – B2B & B2C
 Google Plus – B2B & B2C
 Instagram – B2B & B2C
 Niche Communities – Google Forums

17. Define Your Target Audience
7 Top Social Media Myths for Financial Advisors Debunked
 Age Groups
 Gender
 Geographic area
 Problems you solve - “Don’t
talk about what you do, talk
about what you can do for
your customers.”
 Answer FAQ’s from your
customers

18. Define Your Content Marketing Goals
7 Top Social Media Myths for Financial Advisors Debunked
 Improve search engine rankings
 Demonstrate thought leadership
 Increase brand awareness
 Increase email subscribers
 Reduce your sites bounce rate
 Increase website traffic
 Increase positive reviews
 More likes, fans and followers
 Increase event registration
 Increase blog subscribers

19. 7 Top Social Media Myths for Financial Advisors Debunked
Create a Social Media Posting Strategy
 SEO Blogs – 4-8 blogs per month
 SEO Press Releases – 2-4 per month
 Facebook – 1 post per day
 Twitter – 3-5 Tweets per day
 Google Plus - 1 post per day
 Pinterest – 2–4 pins per day
 Instagram – 1 post per day
 LinkedIn Personal Profile – 1 post per day
 LinkedIn Groups – 1 post per week
 LinkedIn Company Page – 1 post per day
 YouTube – 1-2 videos per month

20. 7 Top Social Media Myths for Financial Advisors Debunked
Create an Editorial Social Media Content Calendar
 Develop a blog content writing schedule
 Create Daily, Monthly or Weekly Posting Themes
 Plan Ahead to Promote Events
 Decide what days and at what time you will post
 Plug into excel to track easily
 Don’t forget to include Holidays and post about
current events

21. 7 Top Social Media Myths for Financial Advisors Debunked
Create a Fun Weekly Posting Theme
• Funny “Mondays”
• Trivia “Tuesdays”
• Local Must Attend Events
“Wednesday”
• Deal of the Day “Thursday”
• Stop the Press “Friday”
• Shout out to another Business
“Saturday”
• Guess this image “Sunday”

22. 7 Top Social Media Myths for Financial Advisors Debunked
Do you have time to consistently post every day and write a weekly blog or would you
rather focus on your business and have proven professionals helping with your digital
strategy?
•SEO Blogs - 2-4 blogs per month
•SEO Press Releases – 1 per month
•Facebook – 1 post per day
•Twitter – 3-5 Tweets per day
•Google Plus - 1 post per day
•LinkedIn Personal Profile – 1 post per day
•LinkedIn Groups – 1 post per week
•LinkedIn Company Page – 1 post per day
Manage Your Social Media OR Outsource Your Social Media

23. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #3 CONNECT & BUILD YOUR SOCIAL MEDIA COMMUNITY

24. 7 Top Social Media Myths for Financial Advisors Debunked
Build Social Media Communities
• Ideas for creating social media
communities:
• LinkedIn Groups
• Facebook Groups
• Google Plus Community
• No one ever knew the people
behind the brand – with social
media – now we do
“The best way to predict the future
is to create it” Abraham Lincoln

25. 7 Top Social Media Myths for Financial Advisors Debunked
Community Needs a Leader
• A great community needs a
strong leader
• Clearly define the purpose
of your community
• Monitor and engage in
conversations
• A good community will
attract customers,
influence and opportunities

26. 7 Top Social Media Myths for Financial Advisors Debunked
Build Branded Content Hubs
• American Express - Open Forum
• GE – GEReports.com
• P&G – PGEveryday.com
• P&G – Beinggirl.com
• Dell’s Techpageone.com
• Salesforce Blog
• Sony Playstation -
GreatnessAwaits.com - #ps4share
• Analog Devices – Engineer Zone
• Example:
SocialMediaEnthuasiasts.com

27. • Over 62% of business owners report
having gained new clients from
LinkedIn
• After a phone call or meeting with a
new client or prospect find them on
LinkedIn and connect – let them know
you are going to send a request;
Collect business cards at
networking events and
connect on LinkedIn
right away
7 Top Social Media Myths for Financial Advisors Debunked
Connect with Prospects and Clients, Especially on LinkedIn

28. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #4 CREATE YOUR SOCIAL MEDIA CONTENT STRATEGY

29. What is Content Marketing?
7 Top Social Media Myths for Financial Advisors Debunked
• Create content that follows
the A.I.D.A marketing
strategy
• A – Attract
• I – Interest
• D – Desire
• A – Availability

30. 7 Top Social Media Myths for Financial Advisors Debunked
Find Great Content to Share
• Plenty of content out there!
• Search for local news and events
you can help promote
• Build relationships with local
businesses by sharing their
content
• Curate the best content and be the
“go to” place for great content

31. 7 Top Social Media Myths for Financial Advisors Debunked
Hashtag Content Strategies
• Facebook, Google Plus and
Twitter all use hashtags
• Keyword search for conversations
on Twitter about your business
you can engage in
• Add those hashtags into your
content posting strategy
• Use hashtags at your events to
get everyone connected and
engaged in conversations

32. 7 Top Social Media Myths for Financial Advisors Debunked
Share Relevant Videos
• eMarketer shows people are 33%
more likely to consume
multimedia content than textual
content
• Interview with the Owner
• Video tour
• Video testimonials
• Funny videos
• Local Events
• Find great videos to embed into
your blog and create playlists
• Be the great “go to” resource for
great content they will want to
share!

33. 7 Top Social Media Myths for Financial Advisors Debunked
Invest in a Social Media Management Dashboard
 Schedule your content to post to Facebook, Twitter,
LinkedIn, Google Plus, Pinterest
 Create Twitter Welcome message
 Setup Twitter Auto Tweets, Retweets,
 Create an Email Autoresponder program
 Create SMS text marketing program
 Monitor your brand across the web
 Reply to all your social media networks from one
dashboard
SendSocialMedia.com offers a FREE 30 day trial!

34. 7 Top Social Media Myths for Financial Advisors Debunked
Get Content Suggestions from Send Social Media

35. Measure Your Content Strategy
7 Top Social Media Myths for Financial Advisors Debunked
• Email Open Rate Av. - 20%
• Email Click Rate - 3.00%
• Email Unsubscribe Rate - .20%
• Facebook Page Posts Av. Viralty Rate - 1.92%
• Pay Per Click Average CTR - 2%
• Facebook Ads CTR - .05 - .01%
• Website Av. Bounce Rate - 45%
• Google Analytics Monitor - Page Views, Unique Visitors, Time on
Site, % Returning, Pages/Visit

36. 7 Top Social Media Myths for Financial Advisors Debunked
STEP #5 ENGAGE WITH YOUR SOCIAL MEDIA COMMUNITY

37. 7 Top Social Media Myths for Financial Advisors Debunked
Social Engagement
 You want people to share things
 You want people be brand advocates
 You want people to visit frequently
 You want people to refer friends
 You want people to buy services
“Engaged customers and prospects
are far more likely to do some or
all of the above.”

38. 7 Top Social Media Myths for Financial Advisors Debunked
Promote Your Testimonials
• Did you recently receive a
positive testimonial from one
of your clients?
• Share it on your social
networks
• This will generate brand
awareness and reinforce
your brand's public image

39. 7 Top Social Media Myths for Financial Advisors Debunked
Keep Them Informed
• Keep your fans updated on what
you're working on
• Product Announcements, Local
Events, offering a new services?
They should be the first to know!
• Ask for their feedback before your
launch

40. 7 Top Social Media Myths for Financial Advisors Debunked
Create an Email Marketing Strategy
• Create your Mailing List
• Bulk Import all your Contacts
• Create Email Template
• Create Email Newsletter Signup
Form
• Create Email Autoresponders

41. Cross Promote Social Media
•Doing a TV interview? End the spot with a
quick call-to-action encouraging people to
connect and ask additional questions on your
favorite social media channel
•Promoting an event? Make sure to include
your social media links at the bottom of your
invitations/flyers
•Live training event? Create a Twitter hashtag
(#) that will be used for the event so you can
connect with all the attendees and answer
questions
7 Top Social Media Myths for Financial Advisors Debunked

42. 7 Top Social Media Myths for Financial Advisors Debunked
Monitor, Listen, Communicate and Respond
• Monitor conversations across the web about
your brand
• Respond quickly to all comments
• Engage by asking questions, and posing topics
for discussion
• Monitor all your social media accounts
• Customers want to know that they are helping
to shape the products you provide – give them
a unique voice through your social media
profiles
• Customers want to know that you’re thinking
about them

43. Please Contact:
Michelle Hummel
Founder and CEO
513.399.6870
michelle@webstrategyplus.com
webstrategyplus.com
Thank you!