Fast Food - Brazil - August 2013:New Industry Analysis Report

Fast Food - Brazil - August 2013
Consumption of fast food in Brazil is extensive with nearly one in two Brazilians consuming this type of
food. Major fast food chains can follow the lead of snack bars and use attributes typical of traditional Brazilian
food to create more opportunities.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Sales Of Fast Food In Brazil, By Value, 2008-12
forecast
figure 2: Sales Of Fast Food In Brazil And Forecast, By Value, 2008-18
companies
figure 3: Fast Food Companies In Brazil, By Number Of Stores, 2011
the Issues
fast Food Chains Can Take Inspiration From The More Typically Used Independent Channels
figure 4: Consumption In Selected Fast Food Restaurants, January 2013
targeting Low Consumption Occasions In Fast Food Stores Can Drive Growth
figure 5: Occasions Of Eating At Fast Food Restaurants, January 2013
affordable Menu Choices Can Boost Food Chains’ Usage Frequency—especially Among
Lower Earners
figure 6: Consumers Of Fast Food Restaurants, By Socioeconomic Group, In Selected Fast Food Chains,
January 2013
gourmet Foods, Provenance, And Exotic Dishes Are Potential Innovation Opportunities For Premium Fast
Food Chains
figure 7: Away-from-home Consumption, By Selected Types Of Restaurants, April 2013
what We Think
market Size And Forecast And Companies
key Points
market Size And Forecast
figure 8: Brazil Fast Food Market, Value Sales And Stores, 2008-18

figure 9: Brazil Fast Food Market, Value Sales, 2008-18
figure 10: Brazil Fast Food Market, Number Of Outlets, 2008-18
market Share
figure 11: Brazil Fast Food And Takeaway Companies, Number Of Outlets, 2009-11
mcdonald’s Remains The Biggest Fast Food Chain
subway Plans Ambitious Expansion
bffc Falls To Third Position
burger King Sees Store Numbers Double Over 2009-11
fast Food Chains Can Take Inspiration From The More Typically Used Independent Channels
key Points
brazilians Are Most Likely To Eat Fast Food From Snack Bars
figure 12: Usage Of Fast Food Restaurants, By Type, January 2013
figure 13: Usage Of Most Popular Fast Food Restaurants, By Type, By Frequency, January 2013
figure 14: Share Of Fast Food Restaurants In Brazil, By Segment, 2011
home-cooked Food Enjoys A Strong Preference Among Brazilian Consumers…
figure 16: Frequency Of Consumption Of Frozen Pizzas And Prepared Pasta/lasagna, November 2012
figure 17: Consumption Of Soup, By Format, November 2012
and Is A Menu Staple At The Traditional Fast Food Outlets
taking Menu Inspiration From Street Food Kiosks And Snack Bars Can Help Fast Food Chains Tap Into The
Demand For “real” Food
what It Means
targeting Low Consumption Occasions In Fast Food Stores Can Drive Growth
key Points
weekends Are The Most Typical Fast Food Occasion
figure 18: Occasions For Eating At Fast Food Restaurants, January 2013
figure 19: Visiting Fast Food Restaurants At Weekend By Selected Fast Food Restaurants Visited, January
2013
dinner Occasion Presents Potential For Fast Food Stores
figure 20: Occasions For Eating Soup, November 2012
fast Food Chains Should Target Alternative Consumption Occasions
what It Means
affordable Menu Choices Can Boost Food Chains’ Usage Frequency – Especially Among
Lower Earners
key Points
low-income Consumers Eat Less At Fast Food Restaurants
figure 21: Usage Of Selected Fast Food Outlets, By Socioeconomic Groups, January 2013
figure 22: Usage Of Mcdonald’s By Frequency, By Socioeconomic Groups, January 2013

mcdonald’s Prices Are Likely To Be An Obstacle For Lower Earners
figure 23: Price Of A Meal Made At Home, In A Restaurant, And Of A Selected Ready Meal, 2013
sharing Deals
smaller, Affordable Portion Sizes
promotions
alternative Fast Food Brands Can Be An Option For A More Accessible And Affordable Positioning
what It Means
gourmet Foods, Provenance, And Exotic Dishes Are Potential Innovation Opportunities For Premium Fast
Food Chains
key Points
high-income Consumers Eat Fast Food More Frequently
figure 24: Usage Of Fast Food Restaurants, By Socioeconomic Group, April 2013
figure 25: Usage Of Selected Fast Food Restaurants, By Socioeconomic Group, January 2013
delivering On Customer Service Can Add Value To Fast Food Chains
provenance And Transparency Of Sourcing
brazil’s Growing Internationalization Opens Opportunities For Ethnic Foods
figure 26: International Departures In Brazil, 2009-12
abs Are High Users Of Asian Restaurants
figure 27: Restaurant Usage, By Selected Types Of Restaurants, April 2013
what It Means
appendix – The Market
figure 28: Value Of Sales And Number Of Fast Food Outlets In Brazil, 2008-18
figure 29: Number Of Fast Food Outlets In Brazil, Forecast, Best And Worst Case, 2013-18
figure 30: Value Of Sales Of Fast Food In Brazil, Forecast, Best And Worst Case, 2013-18
figure 31: Brazil Fast Food And Takeaway Companies, Number Of Outlets, 2009-11
figure 32: Snack Bar Menu, "lanchonete Chega Mais," São Paulo, June 2013
appendix – The Consumer
frequency Of Eating At Fast Food Restaurants
figure 33: Frequency Of Eating At Fast Food Restaurants, January 2013
figure 34: Frequency Of Eating At Fast Food Restaurants, January 2013
figure 35: Most Popular Frequency Of Eating At Mcdonald's, By Demographics, January 2013
figure 36: Next Most Popular Frequency Of Eating At Mcdonald's, By Demographics, January 2013
figure 37: Most Popular Frequency Of Eating At Bob's, By Demographics, January 2013
figure 38: Next Most Popular Frequency Of Eating At Bob's, By Demographics, January 2013
figure 39: Most Popular Frequency Of Eating At Subway, By Demographics, January 2013
figure 40: Next Most Popular Frequency Of Eating At Subway, By Demographics, January 2013
figure 41: Frequency Of Eating At Giraffas, By Demographics, January 2013

figure 42: Most Popular Frequency Of Eating At Habib's, By Demographics, January 2013
figure 43: Next Most Popular Frequency Of Eating At Habib's, By Demographics, January 2013
figure 44: Frequency Of Eating At Burger King, By Demographics, January 2013
figure 45: Most Popular Frequency Of Eating At Specialized Hamburger Restaurants, By Demographics,
January 2013
figure 46: Next Most Popular Frequency Of Eating At Specialized Hamburger Restaurants, By
Demographics, January 2013
figure 47: Frequency Of Eating At Ethnic Fast Food Restaurants—japanese And Chinese Restaurants,
By Demographics, January 2013
figure 48: Frequency Of Eating At Ethnic Fast Food Restaurants—arabic Restaurants, By
figure 49: Most Popular Frequency Of Eating At "sliced/prepared" Fast Food Pizza Restaurants, By
figure 50: Next Most Popular Frequency Of Eating At "sliced/prepared" Fast Food Pizza Restaurants, By
figure 51: Most Popular Frequency Of Eating At Snack Bars (lanchonetes), By Demographics, January 2013
figure 52: Next Most Popular Frequency Of Eating At Snack Bars (lanchonetes), By Demographics, January
2013
figure 53: Most Popular Frequency Of Eating At Street Kiosks With Local Food, By Demographics, January
2013
figure 54: Next Most Popular Frequency Of Eating At Street Kiosks With Local Food, By Demographics,
January 2013
occasions Of Eating At Fast Food Restaurants
figure 55: Occasions Of Eating At Fast Food Restaurants, January 2013
figure 56: Occasions Of Eating At Fast Food Restaurants, By Demographics, January 2013
figure 57: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At
Mcdonald's, January 2013
figure 58: Occasions Of Eating At Fast Food Restaurants, By Next Most Popular Frequency Of Eating At
Mcdonald's, January 2013
figure 59: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At Bob's,
January 2013
Bob's, January 2013
figure 61: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At Subway,
January 2013
Subway, January 2013
figure 63: Occasions Of Eating At Fast Food Restaurants, By Frequency Of Eating At Giraffas, January 2013
figure 64: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At Habib's,
January 2013
Habib's, January 2013
figure 66: Occasions Of Eating At Fast Food Restaurants, By Frequency Of Eating At Burger King, January

2013
Specialized Hamburger Restaurants, January 2013
Specialized Hamburger Restaurants, January 2013
figure 69: Occasions Of Eating At Fast Food Restaurants, By Frequency Of Eating At Ethnic Fast Food
Restaurants—japanese And Chinese Restaurants, January 2013
figure 70: Occasions Of Eating At Fast Food Restaurants, By Frequency Of Eating At Ethnic Fast Food
Restaurants—arabic Restaurants, January 2013
"sliced/prepared" Fast Food Pizza Restaurants, January 2013
figure 73: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At Snack
Bars (lanchonetes), January 2013
Snack Bars (lanchonetes), January 2013
figure 75: Occasions Of Eating At Fast Food Restaurants, By Most Popular Frequency Of Eating At Street
Kiosks With Local Food, January 2013
Street Kiosks With Local Food, January 2013
figure 77: Occasions Of Eating At Fast Food Restaurants, By Most Popular Behaving Toward Buying Food
At Fast Food Restaurants, January 2013
figure 78: Occasions Of Eating At Fast Food Restaurants, By Next Most Popular Behavior Toward Fast Food
Restaurants, January 2013
figure 79: Occasions Of Eating At Fast Food Restaurants, By Any Agreement With Most Popular Attitudes
Toward Eating At Fast Food Restaurants, January 2013
figure 80: Occasions Of Eating At Fast Food Restaurants, By Any Agreement With Next Most Popular
Attitudes Toward Eating At Fast Food Restaurants, January 2013
attitudes Toward Buying Fast Food
figure 81: Attitudes Toward Buying Fast Food, January 2013
figure 82: Most Popular Attitudes Toward Buying Fast Food, By Demographics, January 2013
figure 83: Next Most Popular Attitudes Toward Buying Fast Food, By Demographics, January 2013
figure 84: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Mcdonald's,
January 2013
figure 85: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Mcdonald's,
January 2013
figure 86: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Bob's, January
2013
figure 87: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Bob's, January
2013
figure 88: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Subway, January
2013

figure 89: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Subway,
January 2013
figure 90: Attitudes Toward Buying Fast Food, By Frequency Of Eating At Giraffas, January 2013
figure 91: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Habib's, January
2013
figure 92: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Habib's,
January 2013
figure 93: Attitudes Toward Buying Fast Food, By Frequency Of Eating At Burger King, January 2013
figure 94: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Specialized
Hamburger Restaurants January 2013
figure 95: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Specialized
Hamburger Restaurants January 2013
figure 96: Attitudes Toward Buying Fast Food, By Frequency Of Eating At Ethnic Fast Food
Restaurants—japanese And Chinese Restaurants, January 2013
figure 97: Attitudes Toward Buying Fast Food, By Frequency Of Eating At Ethnic Fast Food
Restaurants—arabic Restaurants, January 2013
figure 98: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At "sliced/prepared"
Fast Food Pizza Restaurants, January 2013
figure 99: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At
figure 100: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Snack Bars
(lanchonetes), January 2013
figure 101: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Snack Bars
(lanchonetes), January 2013
figure 102: Attitudes Toward Buying Fast Food, By Most Popular Frequency Of Eating At Street Kiosks
With Local Food, January 2013
figure 103: Attitudes Toward Buying Fast Food, By Next Most Popular Frequency Of Eating At Street Kiosks
With Local Food, January 2013
attitudes Toward Eating At Fast Food Restaurants
figure 104: Attitudes Toward Eating At Fast Food Restaurants, January 2013
figure 105: Agreement With Statements: “eating At Fast Food Restaurants In Moderation Is Not Bad
For Your Health “and "fast Food Meals Are As Healthy As Meals Served At A Regular Restaurant,"
By Demographics, January 2013
figure 106: Agreement With Statements "i Prefer The Light Menu (e.g., Low Calories, Reduced Fat) When I
Go To Fast Food Restaurants' And 'fast Food Restaurants Offer A Good Ambience," By Demographics,
January 2013
figure 107: Agreement With Statements: "fast Food Meals Are Satisfying (filling)" And "the Overall User
Service (e.g., Staff Friendliness, Helpfulness) Offered At Fast Food Restaurants Is Good,” By
figure 108: Agreement With Statements: "i Would Prefer To Cook Rather Than Eat At A Fast Food
Restaurant If I Had The Time" And "i Would Eat More Often At Regular Restaurants Rather Than Fast Food
Restaurants If They Were Less Expensive,” By Demographics, January 2013
figure 109: Agreement With Statements: "fast Food Meals Are Better Value For Money Than Homemade

Meals" And "i Would Drink More At Fast Food Restaurants If There Were Unlimited Refilling,” By
figure 110: Agreement With The Statement "services At Fast Food Restaurants Are Similar From One Place
To Another," By Demographics, January 2013
figure 111: Any Agreement With Attitudes Toward Eating At Fast Food Restaurants, By Most Popular
Frequency Of Eating At Mcdonald's, January 2013
figure 112: Any Agreement With Attitudes Toward Eating At Fast Food Restaurants, By Next Most Popular
Frequency Of Eating At Mcdonald's, January 2013
Frequency Of Eating At Bob's, January 2013
Frequency Of Eating At Bob's, January 2013
Frequency Of Eating At Subway, January 2013
Frequency Of Eating At Subway, January 2013
Frequency Of Eating At Giraffas, January 2013
Frequency Of Eating At Habib's, January 2013
Frequency Of Eating At Habib's, January 2013
figure 120: Any Agreement With Attitudes Toward Eating At Fast Food Restaurants, By Frequency Of
Eating At Burger King, January 2013
Frequency Of Eating At Specialized Hamburger Restaurants, January 2013
Frequency Of Eating At Specialized Hamburger Restaurants, January 2013
Eating At Ethnic Fast Food Restaurants—japanese And Chinese Restaurants, January 2013
Eating At Ethnic Fast Food Restaurants —arabic Restaurants, January 2013
figure 125: Any Agreement With The Attitudes Toward Eating At Fast Food Restaurants, By Most Popular
Frequency Of Eating At "sliced/prepared" Fast Food Pizza Restaurants, January 2013
figure 126: Any Agreement With Attitudes Toward Eating At Fast Food Restaurants, By Next Popular
Frequency Of Eating At "sliced/prepared" Fast Food Pizza Restaurants, January 2013
Frequency Of Eating At Snack Bars (lanchonetes), January 2013
Frequency Of Eating At Snack Bars (lanchonetes), January 2013
Frequency Of Eating At Street Kiosks With Local Food, January 2013

Frequency Of Eating At Street Kiosks With Local Food, January 2013
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Fast Food - Brazil - August 2013:New Industry Analysis Report

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Fast Food - Brazil - August 2013:New Industry Analysis Report