Here are some helpful guidelines to prepare and publish your small business company page on LinkedIn. I include some tips, strategies and suggestions. Small business marketing strategies say you should take advantage of this free opportunity to help brand your business. You can also list and promote your products and services. Courtesy of Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress Web site and blog publishing. Brand yourself, increase your visibility and be found!

1. Tips on Setting Up and Marketing
Your LinkedIn Company Page
by
Michael L. Yublosky
The “Web Professor”
April 15, 2013
connect with me
www.linkedin.com/in/michaellyublosky/

2. Set Up Your Company Page

3. You Need The Following To
Set Up A Company Page
In the Experience section of your profile you must
list it as a current company (name must match).
You need to have a company email address listed
on your LinkedIn account.
The company's email domain must be unique to
the company (i.e. no gmail.com).
Profile strength 'Intermediate' or 'All Star'.
Have several connections.

4. Profile Strength -
Shown on Right Sidebar
in “View Profile” Window
Levels:
Just beginning
Intermediate
Advanced
Expert
All Star

5. To Start

6. For Guidelines and Mechanics

7. Tips -
Should Prepare
Ahead of Time
and Avoid Publishing
in 'Real Time'
as You Go.

8. Banner Image
646 x 220 pixels
png, jpg, gif – 2 Mb max

9. Also Need Small and Square Logos
png, jpg, gif – 2 Mb max
100 x 60 pixels
50 x 50 pixels

10. Small Logo Appears in
Employee 'Experience'
Square in 'Network Updates'

11. Character Limitations
for Text Insertion Fields
Company Name: 100 maximum characters.
Description: 200 minimum and 1500
maximum characters.
Specialties: 256 maximum characters.
Website URL: 256 maximum characters.

12. Additional Company
Information
Up to three separate locations.
Up to three “Featured Groups” (group
discussions)

13. Display Products & Services
(Treat Each as a Landing Page)

14. Character Limitations
for Text Insertion Fields
Product or Service Name: 100 maximum
characters.
Description: 2,000 maximum characters.
Features: 50 maximum characters.
Disclaimer: 5,000 maximum characters.

15. Additional Product or
Service Information
URL (Web address)
Up to three Company contacts
Special Promotional Offer (title, URL and
description
YouTube video (title, URL and description

16. Publish Updates

17. Able to Send Updates to a
Specific Target Audience

18. Add Media Files (New)
Pictures, Files, etc...

19. Post Careers, Jobs (Fee Based)

20. Over All Potential Benefits
of Your Company Page
Employees spread your message
Followers spread your message
May appear in Google results
Provide links to Web site
Generate interest in products/services
Published recommendations

21. Suggested Types of
Activity Updates
Customer recommendations and testimonials and link to
a Web site page with additional or another review site.
Promote upcoming webinars, workshops, classes or
presentations.
Share case studies and success stories.
Highlight a blog post and provide a link.
Showcase a relevant slide presentation.
Promote a relevant video about your business.
Drive traffic to a squeeze page to collect email
addresses.
Share other social media channels and posts.

22. Words of Advice:
Check Out AND Compare to Your Competition –
Use the 'Search' Feature and Search for Your
“Specialties”.
Attract and Engage Followers.
Seek out Recommendations.
Add a Follow Button to Your
Web Site and Email Signature.

23. Thank you!
For assistance with
your individual
LinkedIn profile
or company page:
Contact me -
Michael Yublosky
at 847-634-6535
with any questions.

24. Ask About
My Free 23
Category
LinkedIn Profile
Evaluation -
Brand Yourself,
Become Visible,
Be Found!