2. It's widely known now that what you do on social media
sites tells the website what kinds of ads to show you or
friends to suggest to you. But now, lenders are also
looking at your social media to determine whether or
not they want to lend to you. These businesses hold the
theory that birds of a feather flock together, meaning
that responsible members of credit will speak to other
responsible members of credit. In other words, they're
thinking about who you're interacting with on social
media and how you're interacting with them.
3. Credit software can get your score back up, but it's up to
you to make sure that your reputation stays solid.There's
a new company that offers cash advances to small
businesses called Kabbage. Sure, they look at the
customer's FICO score. But they also look at online data
from major sites like eBay, Facebook, Twitter, Paypal,
and many others.
4. Small businesses are incredibly dynamic and they're
changing all the time. To understand the true color of
the company, they wanted to use some thing real-time
and current than a FICO score, that is still helpful to
us.The organization says, it has made a direct correlation
between positive social data minimizing delinquency
rates -- to the tune of 20%.
5. Say you are just an individual who used credit software
to fix their credit. Will you also be affected by these new
trends? In the future, surely every person will be
scrutinized in much the same way.The reason lenders
see these social data points as a good thing is that they
can help prove that the company is reliable and can
actually do what it claims to do, whether they are selling
a good or service. More and more, individuals and
companies will be pressured into being reliable and
doing business well since they can be scrutinized for
credit in this way.
6. The only way social networking data would be used to
decide whether or not to do business is if that data is
actually meaningful. So when your Facebook activity
suggests that you're less inclined to be a profitable
prospect, then it is completely reasonable to expect that
businesses may not want [to do business with you].
7. The bottom line is that consumers -- and businesses --
need to comprehend that their social activities don't go
unnoticed. It's not just the social networks that are
watching you, but now there are people outside who are
extremely interested in what you're doing. This just
underscores the necessity to be careful of who you
friend and the way you act. This is something that no
one could have imagined when Facebook launched years
ago. No one could have thought it might someday play a
role in something like risk assessment. So, if you want to
improve credit score rankings, be aware of social media
factors as well.