Your Social Media Footprint Profiting from the new economics of  reputation, attention and customer engagement
Social Media “Street Cred” <ul><li>Blogger (I actually make money doing it not just telling how to do it) </li></ul><ul><u...
? V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 What are the most precious commodities in bus...
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Attention and Authority Most Precious Commodities
Overload!  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Twitter and Flickr and Facebook   OH MY!!
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Social Media Huh?
The Killer APP is  NOT  the Killer APP.  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Featur...
The Killer APP is  NOT  the Killer APP.  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
The Killer APP is  NOT  the Killer APP.  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Benefi...
The Killer APP is  NOT  the Killer APP.  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
The Core Innovation <ul><li>BUZZ </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
Word of Mouth has Changed <ul><li>WOM’s availability to travel. Twitter, Facebook, etc.  </li></ul><ul><li>Fact: Consumers...
Image courtesy of Flickr.com V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
<ul><li>Publisher </li></ul>
<ul><li>Broadcaster </li></ul>Image courtesy of Flickr.com V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Temp...
<ul><li>Billboard Owner </li></ul>Image courtesy of Flickr.com V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 ...
<ul><li>Sky Writing Pilot </li></ul>Image courtesy of Flickr.com V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #11...
Cost? V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
<ul><li>Generate leads? </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ ...
<ul><li>Generate leads? </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ ...
<ul><li>Generate REFERRALS!   </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Temp...
<ul><li>Build intangible company value </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd ...
<ul><li>AKA </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
<ul><li>Brand Equity </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
<ul><li>E.F. Hutton </li></ul>What is the Goal?  V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
How? V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
One Word: Branding <ul><li>BRAND = COLLECTIVELY, </li></ul><ul><li>WHAT PEOPLE SAY, FEEL & </li></ul><ul><li>THINK ABOUT Y...
One Word: Branding <ul><li>BRANDING = USING MARKETING </li></ul><ul><li>TO INFLUENCE PEOPLES’ </li></ul><ul><li>ATTITUDES ...
One Word: Branding <ul><li>Example: Fed Ex Facebook App </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #1...
<ul><li>Step 1: LISTEN! </li></ul>Where to Begin V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
Listen <ul><li>Reason #1 </li></ul><ul><li>Your need to know.   </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseli...
Listen <ul><li>Reason #2 </li></ul><ul><li>Build credibility   </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baselin...
Listen <ul><li>Reason #3 </li></ul><ul><li>Fix problems. </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #...
Listen <ul><li>Reason #4 </li></ul><ul><li>Show you Care.   </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline R...
Listen <ul><li>Reason #5 </li></ul><ul><li>Learn from Competitors </li></ul><ul><li>mistakes.   </li></ul>V : 480.516.5668...
Where to Begin <ul><li>Step 2: Set up your own Associated Press </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseli...
Where to Begin <ul><li>AKA </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
Where to Begin <ul><li>A Blog </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
Where to Begin <ul><li>Options for Blogs </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85...
Where to Begin <ul><li>Personal Branding </li></ul><ul><li>buy own domain name, and host it somewhere inexpensive, but wit...
Where to Begin <ul><li>Corporate Communications </li></ul><ul><li>off-brand domain, with a “powered by” mindset. </li></ul...
Where to Begin <ul><li>Step 3: Set up outposts </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe,...
Publish. Share. Collaborate. Image Courtesy of Flickr.com
Where to Begin <ul><li>Step 4: Build an audience </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Temp...
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283
ROI=Return on Influence <ul><li>Earn the Right. </li></ul>V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe...
V : 480.516.5668  F : 480.503.1211  40 W. Baseline Rd #110 Tempe, AZ 85283 Contact Info www.arizonamortgagenews.com http:/...
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Your Social Media Footprint

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Social Media marketing and online branding strategic overview.

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  • Your Social Media Footprint

    1. 1. Your Social Media Footprint Profiting from the new economics of reputation, attention and customer engagement
    2. 2. Social Media “Street Cred” <ul><li>Blogger (I actually make money doing it not just telling how to do it) </li></ul><ul><ul><li>Dow Jones </li></ul></ul><ul><ul><li>Bigger Pockets </li></ul></ul><ul><ul><li>Guest Posting </li></ul></ul><ul><li>Social Media strategies for Mt. Sinai Medical, Dow Jones, and more… </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    3. 3. ? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 What are the most precious commodities in business today?
    4. 4. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Attention and Authority Most Precious Commodities
    5. 5. Overload! V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    6. 6. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Twitter and Flickr and Facebook OH MY!!
    7. 7. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Social Media Huh?
    8. 8. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Features?
    9. 9. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    10. 10. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Benefits!
    11. 11. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    12. 12. The Core Innovation <ul><li>BUZZ </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    13. 13. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    14. 14. Word of Mouth has Changed <ul><li>WOM’s availability to travel. Twitter, Facebook, etc. </li></ul><ul><li>Fact: Consumers will tell 10 people about a Negative experience </li></ul><ul><li>Before Social Media: The Most popular socialite in New York could tell how many people?? </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    15. 15. Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    16. 16. <ul><li>Publisher </li></ul>
    17. 17. <ul><li>Broadcaster </li></ul>Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    18. 18. <ul><li>Billboard Owner </li></ul>Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    19. 19. <ul><li>Sky Writing Pilot </li></ul>Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    20. 20. Cost? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    21. 21. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    22. 22. <ul><li>Generate leads? </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    23. 23. <ul><li>Generate leads? </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    24. 24. <ul><li>Generate REFERRALS! </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    25. 25. <ul><li>Build intangible company value </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    26. 26. <ul><li>AKA </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    27. 27. <ul><li>Brand Equity </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    28. 28. <ul><li>E.F. Hutton </li></ul>What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    29. 29. How? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    30. 30. One Word: Branding <ul><li>BRAND = COLLECTIVELY, </li></ul><ul><li>WHAT PEOPLE SAY, FEEL & </li></ul><ul><li>THINK ABOUT YOUR </li></ul><ul><li>PRODUCT, SERVICE OR </li></ul><ul><li>COMPANY </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    31. 31. One Word: Branding <ul><li>BRANDING = USING MARKETING </li></ul><ul><li>TO INFLUENCE PEOPLES’ </li></ul><ul><li>ATTITUDES TOWARDS AND </li></ul><ul><li>PERCEPTIONS OF THE BRAND. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    32. 32. One Word: Branding <ul><li>Example: Fed Ex Facebook App </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    33. 33. <ul><li>Step 1: LISTEN! </li></ul>Where to Begin V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    34. 34. Listen <ul><li>Reason #1 </li></ul><ul><li>Your need to know. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    35. 35. Listen <ul><li>Reason #2 </li></ul><ul><li>Build credibility </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    36. 36. Listen <ul><li>Reason #3 </li></ul><ul><li>Fix problems. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    37. 37. Listen <ul><li>Reason #4 </li></ul><ul><li>Show you Care. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    38. 38. Listen <ul><li>Reason #5 </li></ul><ul><li>Learn from Competitors </li></ul><ul><li>mistakes. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    39. 39. Where to Begin <ul><li>Step 2: Set up your own Associated Press </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    40. 40. Where to Begin <ul><li>AKA </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    41. 41. Where to Begin <ul><li>A Blog </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    42. 42. Where to Begin <ul><li>Options for Blogs </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    43. 43. Where to Begin <ul><li>Personal Branding </li></ul><ul><li>buy own domain name, and host it somewhere inexpensive, but with good service. </li></ul><ul><li>EG: www.garyvaynerchuk.com </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    44. 44. Where to Begin <ul><li>Corporate Communications </li></ul><ul><li>off-brand domain, with a “powered by” mindset. </li></ul><ul><li>EG: Digital Nomads by Dell </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    45. 45. Where to Begin <ul><li>Step 3: Set up outposts </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    46. 46. Publish. Share. Collaborate. Image Courtesy of Flickr.com
    47. 47. Where to Begin <ul><li>Step 4: Build an audience </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    48. 48. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    49. 49. ROI=Return on Influence <ul><li>Earn the Right. </li></ul>V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    50. 50. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Contact Info www.arizonamortgagenews.com http://profile.to/arizonamortgagerate/ Steve_Heideman sheideman www.linkedin.com/in/ccimrealestate

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