1. design lab »
Product Design For The Human Condition

2. Product Design For The Human Condition
WE all want progress...
“
”-C.S. Lewis
But progress means getting nearer to the place where
you want to be. And if you have taken a wrong
turning, then to go forward does not get you any
nearer. If you are on the wrong road, progress
means doing an about-turn and walking back to
the right road; and in that case the man who-
turns back soonest is the most progressive
man. We have all seen this when doing arith-
metic. When I have started a sum the wrong
way, the sooner I admit this and go back
and start again, the faster I shall get on.

3. explore
(the possibilities)
Our friendly team will navigate
through the possibilities of your
idea to make it into a reality.
Once we have had a chance
to evaluate your project,
we will work with you in
an intimate setting for
contextual inquiry.
Through collaboration we will
discover the strengths,
weaknesses, opportunities,
and threats for your new product.
Product Design For The Human Condition

4. Product Design For The Human Condition
design
(the outcome)
Through rapid-fire concept
development our designers will
work directly with you to bring
your need to fruition.
Our specialties include...
Next-Generation Icon Design
Widget Design
Rich Internet Application Design
Product Prototyping

5. Product Design For The Human Condition
build
(the metamorphosis)
We will deliver a pattern library,
visual guidelines, and a usage policy
for all interface elements.
We partner with world-class
engineering firms to develop
in dash, in home, mobile and desktop
widget solutions for platforms such as...
iPhone, iPod touch, Dashboard,
Chumby, Android, Nokia WidSets,
Facebook, MySpace, Widgetbox,
Konfabulator, Google Gadgets,
QuickTime, Adobe AIR, & Flash lite.

6. Product Design For The Human Condition
launch
(the product)
We like a challenge and aren’t
afraid to get our hands dirty.
Because of the great confidence we
have in our work our team is
willing to personally make some
noise at your launch to retrieve
valuable customer feedback.
We will hold your hand through
your on-site launch strategy, and
parallel marketing needs.
We will ensure your press kit, fact sheet,
bios, and media targets are fine tuned
so that we can reach the right audience
with the exciting news of your new product.

7. Product Design For The Human Condition
iTunes Music Store + iLife
Between 1999 and 2005 our principal helped
build Apple’s internal Application design group
for .Mac and the iTunes Music Store from one to
over thirty designers.
Beginning at Apple as the lead interface engineer
for iTools and .Mac, Michael went on to establish
culture for Apple’s first centralized Application
design team.
His prototypes, human factors research, visual
guidelines, navigation studies, color studies,
content studies, and design templates added
instrumental value to the Applications we have
grown so fond of.
Michael’s designs would be reviewed weekly by
Steve Jobs and his contribution to ideation and
the product design processes continue to
resonate with Apple’s ongoing success.

8. Yes Radio Widget
Product Design For The Human Condition
Through rapid-fire concept development with one of our flagship partners,
we set out to revive the radio industry with an embedded widget.
We discovered a powerful method for enabling listeners to take sides in a
chat turning this into valuable ratings statistics to help radio stations
increase their programming quality.
Our goal was to bring a legacy broadcast medium back to life with the convergence
of social media and open platform widget technologies, and do it with taste.
-Daniel Goldscheider, CEO of YES
“
”
Our radio community platform combined with the design expertise
of M Concepts yielded an innovation that takes radio listening from a
passive experience to a way for stations to build relationships with
listeners beyond simply airing songs.

9. Product Design For The Human Condition
Virex for the Mac
As a central resource for interface & feature
design for Apple’s own software products,
Michael was also responsible for‘aquifying’
third party applications.
McAfee worked with Michael
to develop their first fully
integrated virus detection
software. Apple would soon
bundle Virex within the .Mac
suite once it had met Apple’s
human interface guidelines.
Michael worked with a stellar icon designer, and interface specialist to
establish Virex as a beautifully integrated Mac OS X product.
Michael’s goal was to eliminate the offensively intrusive experience
which most virus detection software typically suffered from while still
ensuring total protection.

10. iPling for the iPhone
Product Design For The Human Condition
Aligning its launches with future iPhone
releases iPling continues to sustain its
momentum.
After receiving a friendly phone call from
Manuel Monroy (the Director of a boutique
financial advisory firm), Michael was asked to
establish iPling as a viable prototype and
public beta.
As platform architect and product designer
Michael and an SMS/LAMP engineer built
iPling to be the worlds first anonymous
SMS service.
From ideation to a working prototype and
public beta Michael worked to build a
large community of over 2000 highly
discriminating beta testers.

11. TuneWiki for Android
Product Design For The Human Condition
After phenomenal success
with the iPhone, TuneWiki
decided to expand the
capabilities of their player to
the Android platform.
Being submitted for Google’s competition
TuneWiki is a next generation community
media player with lyric synchronization for
enjoyment across multiple languages.
-Rani Cohen, Founder of TuneWiki
“
”
We wanted everything to be ready...yesterday...
M Concepts came up with a new concept that we believe will be
key to the adoption of our new player, in a very short time and
a lot of pressure from our side.

12. NorthStar by Spime
Product Design For The Human Condition
Marissa, Rachael and Michael set out
to establish a compelling experience
for a location based widget platform
named‘NorthStar’.
Through brand strategy, rigorous icon studies and
intensive human factors research. NorthStar is getting
muchvisibility for its elegance in its visual aesthetic
and advanced location technologies.
Working with a virtual team of engineers helped us to
refine many of our processes for working both remotely
and internationally. All while ensuring an aggressive
deadline for launch at SiRF’s Location 2.0 summit in
October. Being embraced as a carrier platform with
ambitious future goals for additional device support.

13. . Mac Bookmarks
Product Design For The Human Condition
In this product experience Apple gave consumers
centralized access to their valuable collection of
bookmarks from wherever they are.
Creating a utility like window which floats beside
your main browser window and personalizes your
visual experience to match your browser aesthetics.
Michael led human factors, visual guidelines, & oversaw
client side technologies to establish this product as a
truly integrated web application & strategic product
within the .Mac suite of services.

14. contact us
7855 Fay Avenue
La Jolla, California 92037
800•281•9667
contact@mconcepts.com