Visit http://www.MichaelBrandvold.com This is part of a series of presentations given to the students at Brennan Rock & Roll Academy. This topic is: You Started a Band, What Should You Do In The First Week? It includes selecting a band name, band agreements, band member roles, creating your online social media profiles, trademarks, branding, your band image.

1. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
You Started a Band, What
Should You Do In The First
Week?
Presentation For: Brennan Rock &
Roll Academy
By Michael Brandvold - @michaelsb
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2. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Now What Should You Do?
•If you are serious about your band you need to be
serious about how you manage it.
•Today you are more than just a musician.
•It is a DIY/BYOB music business.
•Start with the most important thing - Your Name!
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3. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
This Is a Real Problem
The name of our band is Sterling Sylver. We couldn't make it
Sterling SILVER because the domain name was already taken
and social media sites had a ton of bands with that name 4 years
ago. We tell people often from the stage that when they look for
us, Sylver is spelled with a "y". However, new fans don't always
remember that. I have added tags and metadata on the backend
of our website that even includes "Sterling Silver" in hopes that
we would come up. Not even close. What comes up is endless
pages of places to buy a nice wedding band/ring. Any
suggestions on how to increase our SEO even when people
misspell our name so we show up anywhere near the first couple
of pages on search engines?
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4. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Selecting a Band Name
•You need to think about the name.
•Search possible names.
•If you can’t be found the name won’t matter.
•Visit http://knowem.com/
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5. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Band Agreements
•Start with the basics.
•How do you split income.
•How do you split expenses.
•Do you need a lawyer?
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6. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Band Member Roles
•Beyond business agreements.
•Who does what within the band.
•Who has the authority to sign contracts.
•Who can make commitments on behalf of the band.
•Who does what online.
•Do you need a manager?
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7. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Trademark
•Are you serious, then trademark your name.
•Have a lawyer assist.
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8. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Setup Online Accounts
•The Big Ones: Facebook, YouTube, Twitter, Instagram.
•Reserve accounts on as many other platforms as
possible.
•Consistent branding across all platforms.
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9. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Branding
•Yes you are a brand!
•As you start your brand is as simple as your logo, the
colors you use, band photo.
•As you grow it will become much more.
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10. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Your Image
•Yes you need a logo. Yes it can evolve.
•Don’t go cheap when it comes to a logo.
•Don’t go cheap when it comes to a band photo.
•Want to be taken seriously, present yourself seriously.
•Visit www.Fiverr.com
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11. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Thank You
•Michael Brandvold
•me@mikebrandvold.com
•www.MichaelBrandvold.com
•www.Twitter.com/michaelsb
•www.Facebook.com/MichaelBrandvoldMarketing
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