This document provides a summary of Melody Hutchison's marketing experience including: 1. Over a decade of experience in digital marketing, social media marketing, event marketing, on-air/broadcast marketing, and video marketing. 2. Previous roles include promotions assistant at Cumulus Radio, account manager at CBS Radio Pittsburgh specialized in event marketing, and senior account manager at Cox Media Group. 3. Examples of marketing campaigns developed and executed for clients including the Nimnicht Family of Dealerships, Gate Petroleum, Cadillac Regional Group, and Central Blood Bank.

1. digital marketing
social media marketing
event marketing
on-air / broadcast marketing
video marketing
melodyhutchison my brand.
senior account manager
A DECADE OF
MARKETING EXPERTISE
Direct: 904.245.8748
Cell: 904.662.0750
melody.hutchison@coxinc.com
melodyhutchison senior account manager

2. melody You can trust that I have the experience required to develop
hutchison marketing ideas that will maximize your return on investment.
senior account manager
Promotions Assistant, Cumulus Radio,
University of Pittsburgh, Pittsburgh, PA
Harrisburg, PA Recruited by Cox Media Group
experience
- B.S., Psychology
“Cox Media Group
- Began radio career at the age of only 17
- Minor in Communications
- “Within a few months, sales reps even began to Account Manager, CBS Radio, Pittsburgh, PA
- Graduated Magna Cum Laude
specifically request her for their promotions.” - Specialized in Event Marketing Account Manager, Cox Media Group/WFYV & WJGL
- Promotion Director, Marissa Allen
is now our
IDEA PARTNER.”
- Allison Johnson,
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
awards
Marketing Director,
A True Champion Award, Partnership Award,
Events Account Manager of
the Year, CMG Jacksonville
Account Manager of the Year,
WFYV Jacksonville
Gate Petroleum
CBS Radio Pittsburgh CBS Radio Pittsburgh
for most successful multimedia Events Account Manager Account Manager of the Year,
campaign of the year of the Year, WFYV WFYV/WJGL Jacksonville
THE NIMNICHT GATE PETROLEUM CADILLAC REGIONAL THE CENTRAL
DEALERSHIPS Plan: Through a series of GROUP BLOOD BANK
Plan: The “Nimnicht multiple different brainstorming Plan: “Give the Gift of True Plan: “Blood for All
Family of Dealerships sessions, fueledbygate.com and Luxury this Holiday Season” was Seasons” involved a
Railgate Party” came “Happy Hour” were developed to a campaign the put the Cadillac major blood donation promotion in every season.
about in partnership with the Jacksonville Jaguars. create excitement and customer CTS-V at the center of the Performance: Just from the four blood donation
interaction for all of Gate’s Fountain Central soda city’s biggest event of the year - Light Up Night. This
Performance: After a few games, personal letters events that were executed, the Central Blood Bank
flavors. campaign was the definition of an all-encompassing
from winners started coming in the mail. Many said doubled their expectations for donor turnout.
Performance: In just two months, Gate exceeded marketing campaign, that included on-air promos, on-
that when it came time to buy their next vehicle,
their goal of increasing their fountain soda revenue site vehicle displays, and third-party tie-ins.
they would be buying it from the Nimnicht Family
of Dealerships. Sales for each dealership we also up by at least 10%. Performance: This campaign generated over 1,200
overall. people who specifically opted in to receive more
information on the Cadillac CTS-V.