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The power of sharing in business
- 1. The power of sharing in business
- 2. "Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Carl Shapiro and Hal R. Varian in Information Rules
- 5. Wikipedia: The free encyclopedia
- 6. Wikipedia Approximately 55 million visitors per month
- 7. Google: Free search engine
- 8. Google Approximately 130 million visitors per month
- 9. Facebook: Free social networking
- 10. Facebook Approximately 33 million visitors per month
- 15. Microeconomics of traditional goods (examples) www.dell.com www.travelocity.com www. jcpenney .com
- 17. Microeconomics of shared goods (the present) You receive a free good in internet, such as free search engine service, free calls from PC to PC, free social networking, etc. Price Quantity Demand P2 Q2
- 19. Microeconomics of shared goods (examples) www.wikipedia.org www.google.com www.skype.com
- 21. Microeconomics of incentives (the future) You receive an incentive in a social currency such as ringtones, music, videos, minutes of calling, text messaging, SMS, etc. for using or buying a good, mainly advertising Price Quantity Demand P3 Q3 0
- 23. Microeconomics of incentives (examples) search.live.com/cashback www.virginmobileusa.com/stuff/sugarmama.do Incentives is a new business model. This model will be used widely in the mobile world. Free ringtones, music, videos, minutes of calling, text messaging, SMS, etc. for watching advertising www.yourexample.com
- 29. Public and private goods theory Public goods Collective goods Non-rivalrous Common goods / (Common-pool resources) Private goods Rivalrous Non-excludable Excludable Type of goods
- 31. Private goods (examples) www.dell.com www.travelocity.com www. jcpenney .com
- 34. Collective goods (examples) iTunes Store www.aol.com www.diamondlounge.com
- 36. Public goods Examples www.facebook.com www.wikipedia.org www.google.com
- 39. In the hyper connected world free riders are welcomed!!!
- 44. Coming soon: What to sell in the hyper connected world
- 45. Still need more help?
- 46. Marcelo Honores Economist, Master in E-Business, 15 years experience in IT “ The billion business model” consultant [email_address] (511) 9924-22131 The Billion Business Model saga