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B2B Digital Transformation - Marketing Technology

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Easily adapt to changing environments. Understand your customer in real time and communicate the right message at the right time while using just the right channel. Can become true through E-Commerce and Customer Data Platform.

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B2B Digital Transformation - Marketing Technology

  1. 1. The only constant is change Given the evolving nature of technology, digital transformation in B2B cannot be a large, one-off initiative
  2. 2. Be responsive 2 Channels ↗ Devices ↗ Content ↗ Complexity ↗ Uncertainty ↗ When you see something working, move towards that
  3. 3. 3 Data Silos
  4. 4. Imaging being your customers’ companion
  5. 5. Enabling customer transactions – Integration Hub – Order Management – Headless Web-Shop E-Commerce Platform for B2B 5
  6. 6. 6 Enabling customer engagement – 360° Customer Profiles – Segmentation – Data Democratization Customer Data Platform for B2B
  7. 7. 7 Bauwerk Parquet
  8. 8. 8 Attract Convert Close Delight Followup Convert 2 Services Convert 1 Category Page (CP) Product Detail Page (PDP) Service portal B2B2C Customer Journey SegmentInformation Content Marketing Order Magazine Parquet Finder Make Appointment in Showroom Consulting Appointment Minutes & product selection Offer from 3 partners Purchase Product registration NPS Survey Cleaning and care products
  9. 9. 9 Selection of projects
  10. 10. – Founded 2005, 15 years of E-Commerce innovation – Team leads in Zurich – EU development teams – Four times awarded for Bauwerk – CDP innovation projects with Innosuisse, UZH, UNIGE 10 Digital B2B Experts

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