Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B Digital Transformation - Marketing Technology


Published on

Easily adapt to changing environments. Understand your customer in real time and communicate the right message at the right time while using just the right channel. Can become true through E-Commerce and Customer Data Platform.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

B2B Digital Transformation - Marketing Technology

  1. 1. The only constant is change Given the evolving nature of technology, digital transformation in B2B cannot be a large, one-off initiative
  2. 2. Be responsive 2 Channels ↗ Devices ↗ Content ↗ Complexity ↗ Uncertainty ↗ When you see something working, move towards that
  3. 3. 3 Data Silos
  4. 4. Imaging being your customers’ companion
  5. 5. Enabling customer transactions – Integration Hub – Order Management – Headless Web-Shop E-Commerce Platform for B2B 5
  6. 6. 6 Enabling customer engagement – 360° Customer Profiles – Segmentation – Data Democratization Customer Data Platform for B2B
  7. 7. 7 Bauwerk Parquet
  8. 8. 8 Attract Convert Close Delight Followup Convert 2 Services Convert 1 Category Page (CP) Product Detail Page (PDP) Service portal B2B2C Customer Journey SegmentInformation Content Marketing Order Magazine Parquet Finder Make Appointment in Showroom Consulting Appointment Minutes & product selection Offer from 3 partners Purchase Product registration NPS Survey Cleaning and care products
  9. 9. 9 Selection of projects
  10. 10. – Founded 2005, 15 years of E-Commerce innovation – Team leads in Zurich – EU development teams – Four times awarded for Bauwerk – CDP innovation projects with Innosuisse, UZH, UNIGE 10 Digital B2B Experts