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Digital Marketing Solutions
Marketing company with a vision of enriching new media
Who we are?
mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer
an end-to-end internet and mobile suite of services, ranging from strategic planning, brand
awareness, customer acquisition, customer retain, customer engagement. Our expert team
work on the experience design at one end, to media deployment and campaign analytics at the
other.
ROI based
Approach

Strong
Leadership
Team
End to End
Services
Why

Proven
Credentials

Robust
Technology
Our USP
What we have:

Amazing knowledge of
products and services
offered.

Mfinite comes with unique
project execution thought
processes,
which
is
combination of traditional
business
and
agency
business.

We at mfinite have taken
ROI focused approach to
deliver result.

At mfinite we believe in
Honest commitment to
clients. We see to it that
we deliver what we
promise.
What we do?
We are full service Internet, email, and mobile domain specialists who provide tailormade, interactive solutions for our brand partners.

Email Marketing |
Affiliate Email
Marketing

Mobile Marketing |
Affiliate Mobile
Marketing

Social

Search

Digital Creative
Services

Direct Mails

Affiliate SMS

Social Media

Search

Display Advertising

Transactional

Transactional

Monitoring

Organic

Contextual Targeting

Promotional

Marketing

Paid

Behavioral Targeting

Re-Targeting

Engagement

Analytics

Re-Targeting

Affiliate Email

Content Marketing
Digital PR
Blogging
We not only suggest ideas to the brand but also execute them. We believe
in high quality, effective delivery of campaign. We believe that brand
should engage the prospects and customer at every stage of customer
experience.
Customer experience map:
how we do?
Awareness

Engagement

Interest

Purchase

Customer Care

Loyalty

Referral
Email Ad Network

Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services

Helps brands reach out to their target group by segmenting & targeting profiled
email subscribers of relevant publishers over email campaigns based on Rich
analytics derived from historical response rates across campaigns & publishers
Geography
Demography

Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services

Psychographic
Profession

Benefits to advertisers

We have tie-ups with 32+ publishers across verticals, which gives us access to 50 million+ profiled email
subscribers to segment & target

SME

Real Estate
Buyers

E-com Buyers

Car Owners

Delhi

Mumbai

Pune

Working women

Readers

Marketing
professionals

HR professionals

Bangalore

Hyderabad

Chennai

Credit Card
Holders

Doctors

Frequent Fliers

Women HNIs

Kolkata

Ahmadabad

Rest of India

CXO

Students

IT professionals

Non IT
professionals

HNI

Super HNI

Office Goers
Mobile Ad Network

80-90%

Affiliate Mobile
Marketing

SEO | SMM

Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&N Islands

70-80%

Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram

60-70%

Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli

50-60%

Andhra Pradesh, Manipur, Bihar, Nagaland

40-50%

W.B, Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P.

30-40%

20-30%

Affiliate
Email
Marketing

Odisha

Chhatisgarh

% HOUSEHOLDS

SOURCE: CENSUS 2011

Digital
Creative
Services
Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services

Benefits to advertisers

SMS and MMS
•
•

SMS: text message from brand
of 160 characters
MMS: rich pictorial/
voice/video message – receiver
has to click to view –up to 200
KB file size

Data Points
•

250+ million non-DND base for
SMS

Targeting
•
•
•
•
•
•

By circle, city, up to cell site
By ARPU
By handset
By time band
By data usage
By consumer segments such as
roamers/ women/ youth etc.
Search and Social Media

Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services
Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services

Benefits to advertisers
Blogs and Forums

Engage customers

• Interact with audience on relevant
blogs, forums, and communities
• Promote the concept with help of
whitepapers, case study, reports
• CEO blog, employee blog, brand
blog

• Engage, interact, and promote
with help of
Awards, Polls, Contests
• Incentivizes the customer to
promote and publicize

Paid Ads
• Accomplish short-term
lead generation
objectives via paid ads.

3 Personal Networks
communities

1 Paid Ads at Content Sites, Forum
Banner Ads
2

Engaged Customer

ORM

website

Social Networking Sites
2

Paid Ads at SNS

• Build communities on
Facebook, LinkedIn and other
community platforms.
• Inside
peeks, stories, gossips, etc

1

Engaged Prospect

SEO
Reach TG

Community

Optimizaion
• Reach out to people via SEO
and SMO
• Spreading content where it
reaches the TG for them to
engage with it.

• Review sites, local city sites
• Engage, interact, and promote
with help of Awards, Polls,
Contests
Creative Services

Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services
Affiliate
Email
Marketing

Affiliate Mobile
Marketing

SEO | SMM

Digital
Creative
Services

Experience Optimization Process

BUILD
DESIGN
IDEATION
DISCOVERY
Who:, Advisor Team, Client
What:
• Identify critical customer
attitudes, behaviors and needs.
• Examine cultural drivers
of brand experience.
How:
• Deep immersion into current
customer experience with
Brand.
• Behavioral and Cultural
• Experience Adventure
• Brand Experience Audit

Who: Advisor Team, Client
What:
• Develop Brand Narrative
Develop 2-3 possible
Experiences
How:
• Intense 2-day Experience
Ideation session
• Beyond Brand Strategy to
Brand Story

Who: Advisor Team,
What:
• Final Brand Narrative
• Final Experience Design
• Technology Specifications
• Budget
How:
• We works closely with partners
to develop scalable,
affordable technology solution
Our team of
architects and designers
develops final plans for
physical space.

Who: mFinite
What:
• Build, operate, maintain
Brand Experience.
How:
• creates turnkey operation for
implementation
Brands we work with
Thanks

Please contact us: Mobile: 91 9900068147 | Email: braj@mfinite.com | Web: mfinite.com

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Digital Marketing Proposal - Mfinite

  • 1. Digital Marketing Solutions Marketing company with a vision of enriching new media
  • 2. Who we are? mFinite is the internet, email and mobile marketing agency based at Bangalore, India. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement. Our expert team work on the experience design at one end, to media deployment and campaign analytics at the other. ROI based Approach Strong Leadership Team End to End Services Why Proven Credentials Robust Technology
  • 3. Our USP What we have: Amazing knowledge of products and services offered. Mfinite comes with unique project execution thought processes, which is combination of traditional business and agency business. We at mfinite have taken ROI focused approach to deliver result. At mfinite we believe in Honest commitment to clients. We see to it that we deliver what we promise.
  • 4. What we do? We are full service Internet, email, and mobile domain specialists who provide tailormade, interactive solutions for our brand partners. Email Marketing | Affiliate Email Marketing Mobile Marketing | Affiliate Mobile Marketing Social Search Digital Creative Services Direct Mails Affiliate SMS Social Media Search Display Advertising Transactional Transactional Monitoring Organic Contextual Targeting Promotional Marketing Paid Behavioral Targeting Re-Targeting Engagement Analytics Re-Targeting Affiliate Email Content Marketing Digital PR Blogging
  • 5. We not only suggest ideas to the brand but also execute them. We believe in high quality, effective delivery of campaign. We believe that brand should engage the prospects and customer at every stage of customer experience. Customer experience map: how we do? Awareness Engagement Interest Purchase Customer Care Loyalty Referral
  • 6. Email Ad Network Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Helps brands reach out to their target group by segmenting & targeting profiled email subscribers of relevant publishers over email campaigns based on Rich analytics derived from historical response rates across campaigns & publishers
  • 7. Geography Demography Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Psychographic Profession Benefits to advertisers We have tie-ups with 32+ publishers across verticals, which gives us access to 50 million+ profiled email subscribers to segment & target SME Real Estate Buyers E-com Buyers Car Owners Delhi Mumbai Pune Working women Readers Marketing professionals HR professionals Bangalore Hyderabad Chennai Credit Card Holders Doctors Frequent Fliers Women HNIs Kolkata Ahmadabad Rest of India CXO Students IT professionals Non IT professionals HNI Super HNI Office Goers
  • 8. Mobile Ad Network 80-90% Affiliate Mobile Marketing SEO | SMM Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&N Islands 70-80% Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram 60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli 50-60% Andhra Pradesh, Manipur, Bihar, Nagaland 40-50% W.B, Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P. 30-40% 20-30% Affiliate Email Marketing Odisha Chhatisgarh % HOUSEHOLDS SOURCE: CENSUS 2011 Digital Creative Services
  • 9. Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Benefits to advertisers SMS and MMS • • SMS: text message from brand of 160 characters MMS: rich pictorial/ voice/video message – receiver has to click to view –up to 200 KB file size Data Points • 250+ million non-DND base for SMS Targeting • • • • • • By circle, city, up to cell site By ARPU By handset By time band By data usage By consumer segments such as roamers/ women/ youth etc.
  • 10. Search and Social Media Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services
  • 11. Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Benefits to advertisers Blogs and Forums Engage customers • Interact with audience on relevant blogs, forums, and communities • Promote the concept with help of whitepapers, case study, reports • CEO blog, employee blog, brand blog • Engage, interact, and promote with help of Awards, Polls, Contests • Incentivizes the customer to promote and publicize Paid Ads • Accomplish short-term lead generation objectives via paid ads. 3 Personal Networks communities 1 Paid Ads at Content Sites, Forum Banner Ads 2 Engaged Customer ORM website Social Networking Sites 2 Paid Ads at SNS • Build communities on Facebook, LinkedIn and other community platforms. • Inside peeks, stories, gossips, etc 1 Engaged Prospect SEO Reach TG Community Optimizaion • Reach out to people via SEO and SMO • Spreading content where it reaches the TG for them to engage with it. • Review sites, local city sites • Engage, interact, and promote with help of Awards, Polls, Contests
  • 13. Affiliate Email Marketing Affiliate Mobile Marketing SEO | SMM Digital Creative Services Experience Optimization Process BUILD DESIGN IDEATION DISCOVERY Who:, Advisor Team, Client What: • Identify critical customer attitudes, behaviors and needs. • Examine cultural drivers of brand experience. How: • Deep immersion into current customer experience with Brand. • Behavioral and Cultural • Experience Adventure • Brand Experience Audit Who: Advisor Team, Client What: • Develop Brand Narrative Develop 2-3 possible Experiences How: • Intense 2-day Experience Ideation session • Beyond Brand Strategy to Brand Story Who: Advisor Team, What: • Final Brand Narrative • Final Experience Design • Technology Specifications • Budget How: • We works closely with partners to develop scalable, affordable technology solution Our team of architects and designers develops final plans for physical space. Who: mFinite What: • Build, operate, maintain Brand Experience. How: • creates turnkey operation for implementation
  • 15. Thanks Please contact us: Mobile: 91 9900068147 | Email: braj@mfinite.com | Web: mfinite.com