7. “But … but … it’s for kids … “For reporting every activity you do… Showering, eating… Borrr-ing! “Nuh uh. “Well … maybe for some folks.” Wait! Stick with me…
8. Evidence: Exhibit A What age group do you think uses Twitter the most? Nope, not making it up! Straight from the Nielsen’s mouth
10. Making the Case: Picture This Clients Business Prospects Industry One way conversations = Old marketing Zzzzzz ...
11. Making the Case: How about this? Clients Clients Investors Prospects Business Contractors Employees Industry Bloggers You get the idea… Prospects That’s word of mouse in action! Media Clients
12. Proof! True Stories I swear! I promise! They’re real! Publicity Expertise / thought-leadership and RT (retweet) to share with others Word of mouth / mouse
13. Proof! True Stories More… Savings: Because of Twitter, I got a new laptop and saved money. Hire: Because @wpanswers solved my WordPress problem, I hired him for web site work. Pretty, isn’t she?
14. Proof! True Stories More… Problem solving Networking within industry I could go on and on …
15. Why Should I Care about ? Word of mouse wasn’t enough for you? I worked hard on that picture! OK, OK … you’re the judge ...
16. Connect with ... New people Potential clients, contractors, experts, etc. Current customers and industry, so they think of your business
17. Round out Marketing Efforts Build buzz with tweets. Manage reputation, crises and problems. Send traffic to your web site, articles, wherever … from Twitter.
24. Basics: @Name? Your name counts in the 140 characters when people tweet you. Note #1: Shorter is better. Use real name or business name for @name and add real name into “Settings.” Note #2: Real and business name. Note #3: Name change. If you change @name later, your account starts over.
25. Basics: Create a Cool Profile Nice pic, ya think? Rare! Click “Settings” to get here. No default image allowed! Uncool!
26. Basics: The Bio Share fun fact to help personality stand out. 160 characters Keywords: Industry, interests, business. Twitter tools like Twellow let people search by keywords.
27. Unwritten Rules Following & Followers Rule #1: You are NOT obligated to follow everyone back. Rule #2: Don’t follow everyone. Rule #3: Quality not quantity.
28. Unwritten Rules Who to Follow? Step 1: Study numbers. This is not good. Lopsided. Step 2: Much better! Check frequency of updates. Too often = overwhelming. Or never. Step 3: Guess who? @Oprah. Some folks have followers. Not necessarily good. Some rack up numbers by unfollowing. Take your time adding people to follow to avoid lopsided list.
29. Engage! Tweets add value. What’s in it for OTHERS not you. Link wisely: Don’t overdo linking period … especially your stuff. No original thoughts. Spammy and often links to own stuff.
30. Engage! 3. Quotes can be inspiring, but not if that’s all you tweet. 4. RT others (copy their tweet and add “RT” in front) Space an issue? Shorten as best as you can. Shows respect and shares with people not following @alferretti.
31. Engage! 5. Be yourself. Twitter users can detect fakery easily. Faking it WILL backfire.
32. Engage! 6. Customer Service 7. Crises / Reputation Management Respond ASAP even with “We’re working on it.”
33. Beyond Twitter Track and Monitor Spy on keywords, competitors, etc. RESOURCES Tweetbeep.com Twilerts.com search.twitter.com Keyword
34. Beyond Twitter Tools for Twitter Organize Mobility Group More features More control Many more! Just search! RESOURCES Tweetdeck.com Seesmic.com Ubertwitter.com - BlackBerry