I did this plan for MUTTII technologies.

1. Strategic
Marketing plan
MUTTII TECHNOLOGIES

2. Table of content for Strategic
Marketing Plan
01-assessing our current situation .
02-improving customer segmentation process.
03-Enhancing Email-Marketing Experience to customers .
04-How to handle churned customers
05-Optimizating customer Engagement
06-selecting suitable Automated Marketing Software
07-Firm investment in Enhancing Marketing Experience .
08-Imapct analysis
•
09-performace Tracking Dashboards
•
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•

3. Table of content for Strategic
Marketing Plan
•
01-Assessing our current situation
- What are current issues faced by firm
- Determine ROI from different Marketing
platforms
- Analyzing current performance Delivery
gap
-Where are we lagging in delivering value to
customers?
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4. What are current issues faced by
firm?
•
Overall Marketing spend
with
•
conversion rate
• The formula to calculate the
conversion rate is :
• Conversions !/ 543=
• Conversion Rate
•
Quarterly churn Rate of
customers (%)

5. What are current issues faced by
firm?
Key takeaways
So far, we do not have a conversion rate
due to the lack of existing clients
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Key takeaways
We need to build a customer at the
beginning, middle and end of the
month so that we can
know
customer churn rate

6. Determine ROI from different
Marketing platforms
Lead generation through
various platforms
ROI=
(Sales Growth - Marketing
Cost)
/ Marketing Cost
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ROI per (1$)
-SEO
-Marketing
-Social media
-PPC
-Blogs

7. Determine ROI from different
Marketing platforms
Key takeaways
Cost of marketing for leads :
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Key takeaways
Cost per lead regarding to
employees :

8. Analyzing current performance
Delivery gap
Performance Metrics
Marketing effectivness
Respose rate
Sales effectivness
Lead conversion Rate
•
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9. Analyzing current performance
Delivery gap
Industry benchmark Own firm
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10. Where are we lagging in delivering
value to customers?
Handling customer with customer segmentation
currently customers are not segmented.
Segmentation can be done based on:
1- service
2-categories
3-purchase frequency
4-buying patterns
Focused marketing activities essential for lead
nurturing associated profitable special
purpose segment
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11. Where are we lagging in delivering
value to customers?
:
Ineffective Email Marketing
No customized email campaigns to
targeted contacts instead firm is still
focusing on batch and blast approach
1- improve email open rates
2-improve conversions
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12. Where are we lagging in delivering
value to customers?
Improving marketing efficiency
Automating marketing activities in order
to handle abandoned shopping cart and
retargeting the customers
1- loyalty programs
2-improving ROI
•
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13. Table of content for Strategic
Marketing Plan
Improving customer segmentation process
1-segmenting Audience in customer funnel
2-segmentation on basis of customer spending
3-RFM analysis for customer segmentation and
better conversion
4-assessing target customer profile
5-tactics used to target potential customer
segment
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14. segmenting Audience in customer
funnel
Segmenting Audience based on
intent
Segmenting Audience based on
services viewed
Conversion segmenting
•
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15. Segmentation on basis of customer
spending
Customer spending range segment

16. RFM Analysis for customer
segmentation and better conversion
01-RFM analysis is an effective customer
segmentation technique in order to prioritize
customers by analyzing three key data points such as
recency , frequency and monetary value .
02-it considers as a scoring system to segment
customers into different groups based on their value
to firm
03-recency determines time since customer’s last
purchase
04-frequency determines time during which customer
made purchases
05-monetary value determines total amount customer
spent within period

17. RFM Analysis for customer
segmentation and better conversion

18. RFM Analysis for customer
segmentation and better conversion

19. Assessing company target profile

20. Tactics used to target potential
customer segment
Parameters:
1-position strategy-
2-service
3-price
4-place
5-promotion
6-people
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21. Table of contents for strategic
marketing plan
Enhancing email experience to customers
-Essential Email Marketing activities in sales
funnel
-workflow restoring abandon cart through email
marketing
-retargeting tactics through email marketing
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22. Essential Email Marketing activities
in sales funnel

23. workflow restoring abandon on cart
through email marketing

24. Retargeting tactics through email
marketing
•
Example for Email marketing :

25. retargeting tactics through email
marketing

26. Table of contents for strategic
marketing plan
04-How to handle churned customers
-Determining customer churn signals triggers
-Acquisition tactics to treat churned customer
-Customer treatment framework
-Tactics to improve ROI
-Several tactics used in anti-churn campaigns
•
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•

27. Determining cutomer churn signals
and triggers

28. Acquisition tactics to treat churned
customer
Customer churn also known as customer attrition
refers to the rate at which customers who purchase
or subscribe to your product or service offering end
their relationship with you and stop bringing in
revenue for your business.
Let's say, for example, that you started the quarter
with 500 customers and lost 25. That would leave
you with a churn rate of 5%.
In most cases, this number is noted as a percentage,
but as Nadav Dakner of InboundJunction suggests
you should state the number in a way that makes
the
most sense for your business.

29. Customer treatment framework

30. Tactics to improve ROI
Analyze your sales data
Talk with your sales team
Streamline the sales process
Analyze your online content
Limit the number of contractors and vendors
Pay attention to your social media presence
Pay attention to your company’s culture
•
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31. Several tactics used in anti-churn
campaigns

32. Table of contents for strategic
marketing plan
•
05-Optimizating customer Engagement
-Maintaining social media celandar
-Developing content plan for better customer
engagement
-Delighting customers to improve loyalty
•
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33. Maintaining social media celandar

34. Developing content plan for better
customer engagement

35. Delighting customers to improve
loyalty

36. Loyalty programs intiated by firm

37. Table of content for Strategic
Marketing Plan
06-selecting suitable Automated Marketing
Software

38. selecting suitable Automated
Marketing Software

39. Table of content for Strategic
Marketing Plan
07-Firm investment in Enhancing
Marketing Experience
Learn more at www.muttii.com

40. Firm investment in Enhancing
Marketing Experience .

41. Table of content for Strategic
Marketing Plan
08-Imapct analysis
-Impact of implementing effective marketing
tactics
-Impact on return on invest
•
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42. Impact of implementing effective
marketing tactics
Growth Surge
Increase in Sales & Revenue
Online Discoverability
Soaring Customer Base
More Achievable Goals
Efficient Business Promotion
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43. Impact on return on invest

44. Table of content for Strategic
Marketing Plan
•
09-performace Tracking Dashboards
-Social media engagement dashboard
-Email Marketing Dashboard
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45. Social media engagement dashboard

46. Email Marketing Dashboard
•
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47. Icons slide for strategic marketing plan