Stuart Ross discusses a few common tactics in online marketing that you need to stop doing in order to build and maintain a loyal customer base.

1. Stop These Online
Marketing Tactics

2. 1. Stop 'Gating' Your Content

3. Content marketing is a great way to build trust and authority as
a brand and to get people engaging with you frequently. One of
the fastest ways to shoot yourself in the foot using content
marketing is to put your content behind some sort of gate, like a
paywall or a login. Just because people like to read your
content doesn't mean they'll willingly hand over personal
information to do so.

4. 2. Be careful not to disrupt
the user experience.

5. Ask any internet user: nobody likes pop-ups or slide-outs, or any
other obtrusive advertisements because they get in the way of
you doing what you're trying to do. While pop-ups and banner
ads can be effective to achieve certain conversions or
engagements, don't overdo it.

6. 3. Don't spam your followers.

7. Email marketing is a tactic used by many to send information to
numerous people at the same time. In order to maximize your
outreach, many businesses purchase email lists, and while
potentially effective, can instead annoy your recipients. Work on
building an opt-in list that allows your subscribers to unsubscribe
whenever they wish. A more responsive list, even if smaller, is
always better.