3. HOW TO COMPETE IN THE GLOBAL MARKET 9 8 7 6 5 4 3 2 1 Global Orientation Productivity Through Infrastructure Quality Reputation Leverage Human Capital Globalize Public Sector Enterprises Invest in Design and Research Get Access to Low Cost of Capital Organize Global Supply Chain Create Brand Equity
4. Foreign environmentf political Foreign environment (uncontrollable) Political / legal forces Economic forces Domestic environment (uncontrollable) Political / legal forces (Controllable) Competitive structure Cultural forces Firm characteristics Competitive forces Price Product Promotion Channels of distribution Research Geography and Economic climate Level of infrastructure technology Structure of distribution CROSS CULTURAL MARKETING ( DECISION AREAS ) DR.J.MAHAPATRA DEAN,BHARATYA VIDAY BHAVAN BHUBANESWAR
![GLOBAL REPOSITIONING OF INDIA High Low High PREMIUM COUNTRY (Swiss Model) BEST VALUE COUNTRY (Japan, Korea) HIT & RUN COUNTRY (Emerging Economies) CHEAP GOODS COUNTRY (China, Russia) Low Performance Price ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)