Vortrag von Prof. Dr. Marie Elisabeth Müller auf der Change Media Tasting 2017 im Hospitalhof in Stuttgart

1. Open innovation
Prof. Dr. Marie Elisabeth Müller, Hochschule der Medien
Die vorliegende Präsentationwurde vom Autor freigegeben. Bei Fragen zur Weiterverwendung nehmen sie bitte direkt kontaktauf.
Hospitalhof Stuttgart
11. JULI 2017 www.mediatasting.com

2. #OPEN INNOVATION
IN STORYTELLING
Change Media Tasting 2017
Folien Design © Sinan Sevinc

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MOBILE
=
NEW COMMUNICATION SYSTEM

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2016: MOBILE SURPASSES DESKTOP FOR THE FIRST TIME
IN ALL AGE GROUPS

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FACEBOOK VS. GOOGLE:
THE BATTLE FOR REFERRAL TRAFFIC

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MOBILE COMMUNICATION SYSTEM
Proximity CameraLive/Real-timeVisual

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#INNOVATION TELLING

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6 KEY SKILLS
IN MOBILE COMMUNICATION

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1 THINK DESIGN

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WHO INVENTED THIS?

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2 ACT CONVERSATIONAL

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WHO INVENTED THIS?
#

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Source: Poynter

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3 REPURPOSE TECH

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Source: TechCrunch Posted Dec 28, 2016 by Josh Constine (@joshconstine)

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4 AIM FOR BENEFITS

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5 BUILD CREDIBILITY

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6 MARRY TECH & STORY

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http://www.syriastreet.com/
Courtesy to Brandon Tauszik - @be_dizzle New York City
Nisrine

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Courtesy to Maximilian Schmierer - CEO @MXO Media AG, Stuttgart

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01
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THINK DESIGN
REPURPOSE TECH
ACT CONVERSATIONAL
AIM FOR BENEFITS
BUILD CREDIBILITY
MARRY TECH & STORY
6 KEY SKILLS

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QUESTIONS & FEEDBACK
THANK YOU!
Folien Design © Sinan Sevinc
FOLLOW ME
@memplexx