Powerpoint Trends - Stefanie

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Powerpoint Trends - Stefanie

  1. 1. Glossy magazine<br />
  2. 2. Research question<br />“Have digital interactive media influenced and reinvented the structure of the classic magazine format?” <br />
  3. 3. Research<br />What are the features of a classic magazine?<br />What kind of influence do new media have on the classic magazine?<br />What are the advantages of new media?<br />How can the magazine industry use new media?<br />
  4. 4. Classic magazine <br />Mass media<br />Periodical<br />Variety of articles<br />Print<br />Financedby:<br />circulation<br />advertising<br />
  5. 5. Classic magazine<br />Producer  consumer<br />
  6. 6. Classic magazine<br />No needfor a internet/computer/mobile phone<br />Reading from print paper is more convenient<br />The content is of higherquality<br />
  7. 7. Influencenew media<br />Tensionbetween print an online magazines<br />New media?Enrichtentorreplacement?<br />
  8. 8. Influencenew media<br />Decreasingrevenues<br />Decline ad pages<br />
  9. 9. Influencenew media<br />
  10. 10. Advantagesnew media<br />
  11. 11. Advantagesnew media<br />
  12. 12. Advantagesnew media<br />Attractingadvertisers<br />cheapway of communicatingwithaudience<br />track impact of messages<br />E-commerce<br />
  13. 13. Classic magazine and new media<br />
  14. 14. Classic magazine and new media<br />Mobile wireless (HEARST magazine)<br />Tablet (SportsIllustrated)<br />
  15. 15. Classic magazine and new media<br />
  16. 16. Conclusion<br />It is notlikelythat the print magazine willdissapearverysoon, even though the industry is changing. <br />New media offer a wide range of options to enrich the print magazine. <br />
  17. 17. Empirical research<br />Focus groups<br />Peoplefrom target groups<br />Peoplewithtechnologicalexpercience<br />
  18. 18. Recommendation<br />Seenew media as anopportunity, soinvest<br />Create cross media packages<br />Don´t lose the print magazine, butintegratenew media in the current business model<br />
  19. 19. Recommendation<br />
  20. 20. Questions?<br />

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