ONLY ~1% OF AUDIENCE EXPOSURE
IS “ON PAGE” Oct '13 - Mar '14" Monthly audience exposed to <client x> content" by visiting Page (~1%)! 0.91%! 0.47%! 0.41%! 1.11%! 1.56%! 1.40%! Oct-13! Nov-13! Dec-13! Jan-14! Feb-14! Mar-14! (it’s all about the newsfeed)
For many of our users,
there are thousands of things that have happened on Facebook They don't have the time to go through all of those things. We can make their experience better by trying to pick out things where they're most likely to find engagement. Will Cathcart, Facebook News Feed Product Manager
SOCIAL! POST! PROMOTED POST/TWEET! OWNED!
CONTENT! 2" 3! 1! RECIPE ! ! 1. Create content for your site that will speak to your audience.! ! Use this content both as bait, and to tag user interests! 2.!Post multiple times about the same story. Test combinations of headline, call-to-action, image to see what works.! 3.!Use your fans as a test-bed, pay to promote content to a wider, highly-targeted audience.! 4.!Drop cookies, collect data.! 5.!Retarget, refine. Test content, add social proof