1. Keyword Intelligence Ron Jones Symetri Internet Marketing Twitter: @ron_jones Download at www.symetri.com/presentations

2. Consulting Strategy - Consulting - Training Drive to Site SEO – PPC – Social Media – Local - Mobile Site Design and Conversion Tuning Technical – Visual - Behavioral

3. Pick the Right Keywords

4. Relevant Destination Content

5. Keyword Success Formula Picking the Right Keywords + Relevant Destination Content = Conversions

6. Keyword Research helps determine the needs and wants of your Social Community

7. Strategy Branding – Volume of Impressions Conversion – Volume of Conversions Hybrid – Combination of both

8. Keyword Relevancy Keyword Relevancy

9. Central to all channels Keyword Research – SES NY 2011

10. Think Outside Your Industry couch vs sofa

11. Keyword Research Process

12. Tools: Automation vs Aided Mindset should be “Computer Aided” Build a qualitative layer into your processes

13. Keyword Tools Forecast / Trend Tools Google Traffic Estimator Google Search Insights Google Trends Google Sets Other Keyword Tools Local Keyword Lists SEO Book Keyword Tools Wordze Suggestion Tools Google AdWords Keyword Tool YouTube Keyword Tool Keyword Discovery Paid Free Wordtracker Paid Free Wordstream Paid Free

14. Analytics

15. Track Popular and Trending Topics Keyword Cloud generated from TweetStats.com Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.

16. Gauging Market Interest Dell’s IdeaStorm.com Site Gauges Market Interest

17. Understand User Intent & Sentiment Learn about top keyword, user intent and sentiment Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.

18. Buying Cycle and Keyword Intent Broad Search Terms iecamera, digital camera, orange camera More Specific Terms ieaffordable digital camera orange, black digital slr camera zoom Very Specific Search Terms iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.

19. Relevant Points of Engagement Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.

20. Keyword Intelligence Ron Jones Symetri Internet Marketing Twitter: @ron_jones Thank You Download at www.symetri.com/presentations