This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have chosen: Company Profile (History & Analysis) Product(s) Financial Status Market Position Analysis of current global operating environments Integrated marketing communication (IMC) Strategy Strengths and Weaknesses Analysis Sustainable Competitive Advantage(s) enjoyed by the firm Sources of funds for the project Pro-Forma Balance Sheet & Income Statement for five (5) years Cash-Flow Statement Note:  You may also use the following resource for your research: Financial profiles for global companies:  http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html Write an eight to ten (8-10) page paper in which you: 1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing). 2. Develop a brief profile of the country that you have chosen. The summary should include: Geographic and historical data regarding international business Political and legal environment for conducting international business Business customs and practices Economic environment Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries). Note: Refer the following resource to complete this criterion of the assignment: A Basic Guide to Exporting Contents   http://export.gov/basicguide/eg_main_017244.asp Business week’s Magazine covering Global Marketing   http://bx.businessweek.com/global-marketing/ 3. Ascertain the possibility and feasibility of financial, distribution, and marketing partnerships for the company within the chosen country. Your research should include: Market structure and analysis (e.g., channels- direct or indirect) Currency considerations e-Commerce Impact of regional and global trade integration Potential volume of trade The marketing mix components Key cultural dimensions affecting marketing operations 4. Analyze the key reasons why the entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 1 and 2 of this assignment to support the response. 5. Determine at least three (3) potential risks of foreign market expansion into the country that you have chosen (e.g., language barriers, regulatory, taxation, expropriation, etc.). Suggest one (1) strategy to mitigate each risk that you have determined using weighted metrics with a baseline number(s). 6. Determine.

1. This assignment will provide you with firsthand experience in
developing a strategic marketing plan for entering a new
international market. Choose a global company that you are
familiar with for this paper. Note: Do not use a company from a
previous assignments or discussions. Use the Internet or Strayer
Library to research the following components of the global
company that you have chosen:
Company Profile (History & Analysis)
Product(s)
Financial Status
Market Position
Analysis of current global operating environments
Integrated marketing communication (IMC) Strategy
Strengths and Weaknesses Analysis
Sustainable Competitive Advantage(s) enjoyed by the firm
Sources of funds for the project
Pro-Forma Balance Sheet & Income Statement for five (5) years
Cash-Flow Statement
Note:
You may also use the following resource for your research:
Financial profiles for global companies:
http://news.morningstar.com/stockReturns/CapWtdIndustryRetu
rns.html
Write an eight to ten (8-10) page paper in which you:
1. Choose a country into which the company you selected may
expand. Note: Ensure that the country you chose is currently not
doing business with the selected company in any capacity (e.g.,
exporting, FDI, or contract manufacturing).
2. Develop a brief profile of the country that you have chosen.
The summary should include:
Geographic and historical data regarding international business
Political and legal environment for conducting international
business

2. Business customs and practices
Economic environment
Socio-economic analysis which should include the factors of
concern (e.g., population characteristics, language, GDP,
taxation, personal income, labor, industries, communication
networks, imports / exports, and major trading partners’
countries).
Note: Refer the following resource to complete this criterion of
the assignment:
A Basic Guide to Exporting Contents
http://export.gov/basicguide/eg_main_017244.asp
Business week’s Magazine covering Global Marketing
http://bx.businessweek.com/global-marketing/
3. Ascertain the possibility and feasibility of financial,
distribution, and marketing partnerships for the company within
the chosen country. Your research should include:
Market structure and analysis (e.g., channels- direct or indirect)
Currency considerations
e-Commerce
Impact of regional and global trade integration
Potential volume of trade
The marketing mix components
Key cultural dimensions affecting marketing operations
4. Analyze the key reasons why the entering the market in the
country that you have chosen is justified. Include your research
and analysis from Criteria 1 and 2 of this assignment to support
the response.
5. Determine at least three (3) potential risks of foreign market
expansion into the country that you have chosen (e.g., language
barriers, regulatory, taxation, expropriation, etc.). Suggest one
(1) strategy to mitigate each risk that you have determined
using weighted metrics with a baseline number(s).
6. Determine at least three (3) potential benefits of foreign
market expansion into the country that you have chosen.
Suggest one (1) strategy to maximize each benefit that you have

3. determined.
7. Suggest at least two (2) ways in which you would adapt the
operational strategies of your chosen company both to fit the
changing dynamics of foreign markets and to foster a
competitive advantage for the company.
8. Use at least six (6) academic resources in this assignment.
Note: Wikipedia and other similar Websites do not qualify as
academic resources.