How should the concept of diffusion of innovations theory be applied to effectively carry out health communication? PLEASE EXPLAIN WHY YOU AGREE WITH MY CLASSMATE RESPONSE TO THE ABOVE QUESTIONS? (A MININUM OF 150 WORDS)                                                                CLASSMATE’S POST Diffusion theory was originated by Everett Rogers. Rogers defined diffusion as the process by which an innovation is communicated through certain channels over time among members of a social system. Four key elements arise from this definition: innovation, communication channels, time, and the social system. Innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. Communication channels can be diffused through a social system via two distinct communication channels. The first channel is media. Media is a formal channel, and television, radio, Internet, and print media all serve as effective agents to convey information to people regarding a given innovation. The second channel is an interpersonal channel, which is generally a more informal channel. People's reaction can serve as a viable mechanism for transmitting information about innovations that may lead to their ultimate adoption.  As diffusion is a process, it takes time. Innovations diffuse through populations at variable rates as a consequence of several factors. This process was described as comprising five discrete stages: knowledge, persuasion, decision, implementation, and confirmation. The fourth and final element of diffusion theory is the social system. Every social system is characterized by norms that define the social structure within the community and established patterns of communication. The social system sets the boundaries for diffusion and the communication structures spread information about the innovation. ...

1. How should the concept of diffusion of innovations theory be
applied to effectively carry out health communication?
PLEASE EXPLAIN WHY YOU AGREE WITH MY
CLASSMATE RESPONSE TO THE ABOVE QUESTIONS? (A
MININUM OF 150 WORDS)
CLASSMATE’S
POST
Diffusion theory was originated by Everett Rogers. Rogers
defined diffusion as the process by which an innovation is
communicated through certain channels over time among
members of a social system. Four key elements arise from this
definition: innovation, communication channels, time, and the
social system. Innovation is an idea, practice, or object that is
perceived as new by an individual or other unit of adoption.
Communication channels can be diffused through a social
system via two distinct communication channels. The first
channel is media. Media is a formal channel, and television,
radio, Internet, and print media all serve as effective agents to
convey information to people regarding a given innovation. The
second channel is an interpersonal channel, which is generally a
more informal channel. People's reaction can serve as a viable
mechanism for transmitting information about innovations that
may lead to their ultimate adoption. As diffusion is a process,
it takes time. Innovations diffuse through populations at
variable rates as a consequence of several factors. This process
was described as comprising five discrete stages: knowledge,
persuasion, decision, implementation, and confirmation. The
fourth and final element of diffusion theory is the social system.
Every social system is characterized by norms that define the
social structure within the community and established patterns

2. of communication. The social system sets the boundaries for
diffusion and the communication structures spread information
about the innovation.