Visuals in multimedia

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MDIA5003 Assignment 4

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Visuals in multimedia

  1. 1. Visuals in Multimedia<br />MDIA5003 – Assignment 4<br />By Izzard & Kirstin<br />Visuals in Multimedia<br />
  2. 2. Table of Contents<br /> Summary<br /> Analysis<br /> Question Time<br />Visuals in Multimedia<br />1<br />
  3. 3. Summary<br />2<br /> 1960s and 1970s<br /> Rationalisation of western culture<br /> Emergence of ‘counter-culture’<br /> free love, equal rights<br />Visuals in Multimedia<br />
  4. 4. Summary<br />Visual art created a contemporary attitude towards critical social and cultural issues <br />Visual = meaning <br />Surrealist and fantasist H.R. Giger <br />Science-fiction movie Alien (1979) <br /> ‘visceral response’<br />3<br />Visuals in Multimedia<br />
  5. 5. Summary<br /> Reading the visual <br />New ‘genre’: Websites<br />Meanings of texts<br /> Viewer Multimedia text/website<br />4<br />Visuals in Multimedia<br />
  6. 6. Analysis – Part I<br />Visual artist: H.R. Giger<br /> eroticism & extremity of the physical<br />  Representation of Gothic<br />  Focus on intimate parts of the body<br />  Confronting people‘s comforting images of normality <br />5<br />Visuals in Multimedia<br />
  7. 7. Analysis – Part I<br />6<br /><ul><li> H.R. Giger - Example: ‘Master and Margeritha’</li></ul>http://www.giger.cz/47.html<br />Visuals in Multimedia<br />
  8. 8. Analysis – Part I<br />Alien film: Chestburster <br />http://www.youtube.com/watch?v=JehjqlzXwIQ <br />7<br /> Alien<br />http://www.giger.cz/2.html<br />Visuals in Multimedia<br />
  9. 9. Analysis – Part II<br />8<br /> “A ‘genre’ is a particular form or style of texts that generate certain meanings in different discourses about the world” (Cranny-Francis, 2005, p.41)<br /> Websites are a relatively new form of ‘genre’<br /> Every website has a unique look and feeling to it<br /> Websites themselves can be broken down into ‘sub genres’ <br />Visuals in Multimedia<br />
  10. 10. Analysis – Part II<br />9<br /><ul><li> Reading the Website: ‘Flash Game’ – NYTimes.com</li></ul>http://www.nytimes.com/interactive/2009/07/19/technology/20090719-driving-game.html<br />Visuals in Multimedia<br />
  11. 11. Analysis – Part II<br />10<br /> Raise awareness of the dangers of texting and driving<br /> Commercial & educational website <br /> Highlights: <br /> creative use of Flash within a website<br /> Flash does not irritate the user<br />Visuals in Multimedia<br />
  12. 12. Analysis – Part II<br /> Websites are more than just information tools  Identity<br />  minimalistic approach <br /> Usage of black & white ensure simple navigation<br /> colour harmony  good environment for the user <br />11<br />Visuals in Multimedia<br />
  13. 13. Analysis – Part II<br />12<br /> Reading the visual: Apple.com.au Website <br />http://www.apple.com/au/<br />Visuals in Multimedia<br />
  14. 14. Analysis – Part II<br /> Organic forms to build website Gothic Organic Style <br /> “intricate, overblown and all-encompassing” (Cranny-Francis, as cited in Curt Cloninger, 2005, p.43)<br /> Self-directed activity <br />13<br />Visuals in Multimedia<br />
  15. 15. Analysis – Part II<br />14<br /> Reading the visual: Immersive-garden.com <br />http://www.immersive-garden.com/<br />Visuals in Multimedia<br />
  16. 16. Questions<br />What do you think about H.R. Giger’s visual art work? Is it contemporary art or just grotesque commercialisation? <br />Can today’s websites be considered as artwork? <br />How can one define that a website is not just about aesthetics, but contributes to a set of meanings in visuality behind it?<br />Is visual text in multimedia going too far in terms of layout, colour, image, and font? Gen Y vs. Gen X? <br />15<br />Visuals in Multimedia<br />

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