Customer Marketing at Bronto - NC Marketo Users Group
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This was a presentation I gave to the North Carolina Marketo Users Group. I reviewed the automated customer marketing lifecycle we built at Bronto using Marketo and SalesForce.com.
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Customer Marketing at Bronto - NC Marketo Users Group
- 1. Don’t Forgot About The Customer Michael Ballard
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- 5. Buy More Buy Ads Ads Sell More Get More Stuff Distribution *
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- 10. * We were segmenting somewhat normally * Product type * Service type * Revenue generated * Industry * Region *
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- 16. 14 Days – 3–6 6–9 9 - 12 <14 Days 3 Months Months Months Months *
- 17. 1–6 6–9 9 - 12 Months Months Months *
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- 19. Scheduled Tasks Police Checks Marketing Ongoing Programs Communications Behavior Campaigns *
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- 22. * Avoiding lead contacts * Global SmartLists, not progressions * Data is either your friend or enemy * Triggers are picky * Centralized emails * Target content where ever you can * Snippets are now my best friend * Analytics are tough in Marketo * Forever be tweaking *
- 23. Account Health Satisfaction Community Feature Use Engagement Application *
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- 25. * Michael Ballard @mballard5574