“THE COMPLETE MAN” ABOUT Situation Analysis CAMPAIGN CHALLENGES Communication Objectives STRATEGY AND EXECUTION IMPACT OF THE MARKETING ROI OF THE CAMPAIGN Thankyou

1. RAYMOND
“THE COMPLETE MAN”

2. ABOUT
Raymond Group
Incorporated in 1925.
Gautam Singhania is the chairman and
managing director
Headquarter Mumbai
Listed in BSE
Products
•Fabrics
•Apparels
•Brands
•Woolen outerwear
•Furnishings Retail
•Engineering
•Personal Care
•Prophylactics
•International
Business
•Corporate Wear

3. Situation Analysis
Outfit for a particular occasion
An authentic and honest narrative
Portray changes with different thought

4. Absence of Social Media=Loosing an opportunity
CAMPAIGN CHALLENGES
INCREASING
REACH
ENGAGE COMMUNICATE
BRAND
CONNECT

5. Brand Equity
Become Resource
Increase Online Visibility
Branding
Increased Targeted Traffic
CAMPAIGN OBJECTIVES

6. Communication Objectives
Establish Brand in Social Media
Competitive review and analysis
Online Reputation Management
Projecting an Image
Imparting Knowledge

7. Twitter
@thecompleteman
#Whatgirlswant
#heloveyouif
#100trouthabout me
Man to be the complete man
STRATEGY AND EXECUTION

8. Sales Increased
Customer Loyalty
Customer lifetime value
Brand Value
Awareness
IMPACT OF THE MARKETING ROI OF THE CAMPAIGN

9. THANKYOU