The Campaign for College Opportunity Higher education is facing their big risk these days, the money for higher education has been cut, the number of accepted students of college is decreased, and most importantly, the tuition fee is unaffordable for students (College Opportunity). The Campaign for College Opportunity find ways and resource in order to solve these problems, and ensure students in California can get into colleges, Although College Campaign has a small professional staff, it is successful and help amount of students in California get into college. The Campaign for College Opportunity aim to make sure the next generation of California students has the opportunity to attend college and also succeed. “Cutting higher education funding, limiting access, and lacking an overall strategy for improving college completion” (College Campaign), they are all result that the current system make students suffer. The Campaign for College Opportunity exist, because they do not want to see those things happen. The audiences for this campaign are the students who do not have financial ability to attend college, and people who want to help those students. The campaign appeals to logos. “Of the 4 million working families in the state, 1 in 3 is considered low-income” (College Opportunity). Therefore, there were amounts of students failed to attend college, because there family cannot afford the tuition fee. This data, make me wondering how lucky I am that having this great opportunity here in Drexel, my family can afford the expensive tuition fee of my education. I recalled the day I sat with my family and decided which university to go, they had concern about the high tuition fee of Drexel, nevertheless, they still chose Drexel because the good education and the nice campus. Meanwhile, there are students do not have the economic resources to go to college, even they have excellent grades in high school. College Campaign let me realize I am so lucky to have the opportunity to attend university and make me want to help those students who cannot afford colleges. The campaign also appeals audience’s emotions. There are stories illustrate the urgency of how current systems make students suffer, and there is one girl, Connie Castelan, who could not afford the tuition fee of the University of Notre Dame in Indiana, so she had to attend a community college. Thus, her life in community college was tough, in order to complete the course, she had to spend two hours each day on the day to run through different campuses, and meanwhile she was working a full-time job. She said, “I didn’t expect college to be a complete breeze. I thought there would be difficulties, but not to this extreme” (College Campaign). Her story makes people feel pity, even though she had the chance to get into a good university, she went to a community college instead because the tuition fee was unaffordable. In order to increase the credibility of the campaign, which appeals to etho ...

1. The Campaign for College Opportunity
Higher education is facing their big risk these days, the money
for higher education has been cut, the number of accepted
students of college is decreased, and most importantly, the
tuition fee is unaffordable for students (College Opportunity).
The Campaign for College Opportunity find ways and resource
in order to solve these problems, and ensure students in
California can get into colleges, Although College Campaign
has a small professional staff, it is successful and help amount
of students in California get into college.
The Campaign for College Opportunity aim to make sure the
next generation of California students has the opportunity to
attend college and also succeed. “Cutting higher education
funding, limiting access, and lacking an overall strategy for
improving college completion” (College Campaign), they are all
result that the current system make students suffer. The
Campaign for College Opportunity exist, because they do not
want to see those things happen. The audiences for this
campaign are the students who do not have financial ability to
attend college, and people who want to help those students.
The campaign appeals to logos. “Of the 4 million working
families in the state, 1 in 3 is considered low-income” (College
Opportunity). Therefore, there were amounts of students failed
to attend college, because there family cannot afford the tuition
fee. This data, make me wondering how lucky I am that having
this great opportunity here in Drexel, my family can afford the
expensive tuition fee of my education. I recalled the day I sat
with my family and decided which university to go, they had
concern about the high tuition fee of Drexel, nevertheless, they
still chose Drexel because the good education and the nice
campus. Meanwhile, there are students do not have the
economic resources to go to college, even they have excellent
grades in high school. College Campaign let me realize I am so
lucky to have the opportunity to attend university and make me

2. want to help those students who cannot afford colleges.
The campaign also appeals audience’s emotions. There are
stories illustrate the urgency of how current systems make
students suffer, and there is one girl, Connie Castelan, who
could not afford the tuition fee of the University of Notre Dame
in Indiana, so she had to attend a community college. Thus, her
life in community college was tough, in order to complete the
course, she had to spend two hours each day on the day to run
through different campuses, and meanwhile she was working a
full-time job. She said, “I didn’t expect college to be a complete
breeze. I thought there would be difficulties, but not to this
extreme” (College Campaign). Her story makes people feel
pity, even though she had the chance to get into a good
university, she went to a community college instead because the
tuition fee was unaffordable.
In order to increase the credibility of the campaign, which
appeals to ethos. The Campaign for College Opportunity
uploaded their accomplishments in 2013, “5,356 the number of
Associate Degrees for Transfer awarded in 2012-13”, “425 the
number of students successfully transferring as Juniors to the
CSU with an Associate Degree for Transfer in 2013”, and “our
work was highlighted in 148 news articles across the state and
nation” (College Opportunity). Without doubt, their work was
earned people’s trust, and more importantly, they successfully
helped the students.

3. Work Cited
"How U.S. Graduation Rates Compare with the Rest of the
World." CNN. N.p., 3 Nov. 2011. Web. 16 Apr. 2014.
"The Campaign for College Opportunity." The Campaign for
College Opportunity. N.p., n.d. Web. 14 Apr. 2014.
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