Lessons from the Facebook Trenches: Thinking Beyond "Likes"
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This document provides tips for using Facebook effectively, including tracking active users instead of just likes, speaking casually and directly to users, telling stories that are relevant to people's lives, targeting posts by location and language, creating compelling brand personas, and serializing and syndicating content across platforms on a regular schedule. The key lessons are to put people first by engaging them with stories and to think beyond just accumulating likes.
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Lessons from the Facebook Trenches: Thinking Beyond "Likes"
- 1. Lessons from the Facebook Trenches: Thinking Beyond ‘Likes’ Matt Hicks @matthicks Social Media Masters Kansas City Oct. ,
- 2. What’s the value of a ‘Like’?
- 3. of time spent - X more impressions than Page Source: comScore, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing," May 2011
- 4. Sharing
- 5. Connections
- 7. Power tip # Track active users vs. Likes
- 8. Power tip # Track active users vs. Likes Track reach and people talking about this
- 9. Put people first Tell stories
- 10. Put people first
- 11. Speak like a person, not a company
- 12. What’s your brand persona? Think about the profile
- 13. What’s your brand persona? Think about the profile
- 14. Style for the short form Be Brief: Say more with fewer words Be Direct and Authentic: Avoid adjectives, marketingese Be Casual: Simple language; colloquial, abbreviations, non-AP style OK Be Personal: Use nd person and avoid “users” Make a Call to Action: Ask readers to do something or answer a question
- 15. Speak regularly Blog: Weekly Facebook: Daily Twitter: Hourly Less More
- 16. Power tip # Serialize and syndicate content Story of the Week
- 17. Power tip # Serialize and syndicate content
- 18. Be relevant to people’s lives
- 21. Power tip # Target posts Location: country, state, city
- 22. Power tip # Target posts Languages: +
- 24. Tell stories
- 32. The Tundra’s TCS did of the work and kept my fiance and I on the road, and home safe!
- 33. Million: What does that mean?
- 38. Power tip # Create limits The magic of
- 39. Ongoing opportunity to tell stories
- 42. New Year’s Week
- 43. Put people first Tell stories
- 44. Takeaways from new Facebook ▪ Competition in News Feed just got tougher ▪ The past matters (Facebook as yearbook of your life) ▪ As does immediacy (common experiences) ▪ Apps are back -- take another look ▪ Brand ‘Likes’ may get a second life and more context