1. Salvation ArmyPR/Promotion COM 302 K. Karpinski, S. Lynam, M. Valiquette, M. Vital, A. Zero

2. Goals & Objectives

3. Goals & Objectives To promote awareness about the Salvation Army’s goal to help the needs of the local families of NEPA To educate the Wilkes campus & public about the events Salvation Army To get the public to get involved with Salvation Army Fundraising

4. Audience

5. Facebook Gmail account  Facebook Account Bio & info Friend requests Friend base: 85 Event guest list: Attending: 24 Maybe attending: 38 Pictures albums Event page Status updates Releases & additional info

6. Salvation Army Facebook Page

7. About Me & Contact Info

8. Status Updates

9. Event Promotions forKettle Kick-Off Classic

10. Kettle Kick-Off Classic Relay Page

11. K-Love Religious radio station linked up to the CV story of Dave Had enough info to run with the story

12. Strategies & Tactics

13. Strategies & Tactics Facebook Factsheet Press & photo releases Feature story (local) PSA Media advisory Flyers/Posters/Signs

14. Facebook Pages & Events Salvation Army NEPA Facebook (Home) Kettle Kick-Off Classic Event

15. Factsheet/Backgrounder

16. Press Release

17. Photo & Press Release

18. Press Release Follow-Up Press Release

19. PSA

20. Feature Story (Local) Fifteen years late: The Kirby Family House continues to follow the Salvation Army Vision

21. MediaAdvisory

22. Flyers, Signs, Posters Kettle Kick-Off Classic for Local Registration Flyer Kettle Kick-Off Classic Department Flyer Kettle Sign for Good Deeds Walk Pianothon

24. Kettle Sign for Good Deeds Walk

29. Final Assessment (PR)

30. PROMOTION SUCCESS!

31. Futurebook Future Recommendations

32. Future Recommendations Utilize more social media outputs Twitter YouTube Livestream* More flyers around campus More media alerts and notifications