FS31012 Fashion and Entertainment FIXED

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FS31012 Fashion and Entertainment FIXED

  1. 1. FASHION &ENTERTAINMENT MATTHEW ERIC VITALFS31012: CURRENT DESIGNERS WINTER, 2012
  2. 2. THE KARDASHIAN SISTERS“This was our ultimate dream ever is to […] create our own clothing line; Go into bedding andhome, denim, lingerie, rea dy-to-wear, everything… From shoes to accessories, handbags… Fashion is our life.”
  3. 3. PREMIERE• Sears; August 25, 2011 – Pre-sale event• $20-99• Figure-Friendly – Dresses, pantsuits, shoes, accessories, lingerie, denim“WE’RE EXTREMELY INVOLVED IN EVERY LAST PROCESS.”
  4. 4. • John Goodman – Apparel & Home, Sears EVP“WHEN YOU THINK OF SEARS YOU THINK OF APPLIANCES, YOU THINK OF TOOLS.HOW DO YOU GET PEOPLES PERCEPTION TO CHANGE AROUND CLOTHING AND APPAREL?”
  5. 5. WEBSITE
  6. 6. Featured Trends
  7. 7. Featured Trends
  8. 8. Featured Trends
  9. 9. Featured Trends
  10. 10. NAUTICAL, JANUARY 2012
  11. 11. NAUTICAL, JANUARY 2012
  12. 12. NAUTICAL, JANUARY 2012
  13. 13. SPRING 2012
  14. 14. SPRING 2012
  15. 15. SPRING 2012
  16. 16. “KLOSELYKOPIED”
  17. 17. “KLOSELYKOPIED” (CONT’D)
  18. 18. “KLOSELYKOPIED” (CONT’D)
  19. 19. “KLOSELYKOPIED” (CONT’D)
  20. 20. ADVERTISEMENTS
  21. 21. ON THE SCENE: KIM KARDASHIAN TALKS WEDDING AND NEW FASHION COLLECTION FOR SEARS• http://www.youtube.co m/watch?v=MCl6K5QP 4UI&feature=fvst• http://www.youtube.co m/watch?v=Cmy1xgXhs n0
  22. 22. References• http://www.dailymail.co.uk/femail/ar ticle-2057269/Kardashian-Kollection- bags-pay-little-tribute- designers.html?ito=feeds-newsxml• http://www.idontlikeyouinthatway.co m/2011/12/nobody-is-buying-the- kardashian-kollection.html• http://www.realitytea.com/2011/11/ 10/kardashians-accused-of-copying- designs-for-their-kardashian- kollection-for-sears-plus-vera-wang- angry-at-• http://www.sears.com/shc/s/dap_10 153_12605_DAP_kardashiankollectio n?sid=ISx20070515x00001a&psid=23 x1754544

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