In an attempt to capture the attention of @realhughjackman, and to experiment with using Twitter to increase awareness, Brains on Fire and Love146 asked tweeps to post their support for the Love146 movement at 1:46pm Eastern Time on April 22 & 23, 2009. This report illustrates the activity on Twitter related to this event.

1. LOVE146
love 1:46pm twitter event
april 22 & 23, 2009
data collection & analysis
by @mattgalloway
april 24, 2009

2. the love146 twitter event
In an attempt to capture the attention of
@realhughjackman, and to experiment with
using Twitter to increase awareness, Brains on
Fire and Love146 asked tweeps to post their
support for the Love146 movement at 1:46pm
Eastern Time on April 22 & 23, 2009.

3. love146 tweet volume
april 22 april 23
love 1:46pm
total#oftweetsbyhour

4. april 22 1:46pm
1:46:12 @genochurch: @RealHughJackman 1 in 3 children within the first 48 hours of running away will be approached with a solicitation for prostitution #Love146
1:46:14 @robbinphillips: @realhughjackman It's estimated that a CHILD is SOLD every minute. Let's abolish that madness from the planet. http://bit.ly/Teqg9 #love146
1:46:17 @steadymom: @RealHughJackman It's 1.46pm EST. Time to learn about Love146. What's in a number? There's a movement growing. Join us...
1:46:18 @spikejones: @realhughjackman LOVE146 is out to abolish child sex slavery in the world - what could be a worthier cause? #love146
1:46:27 @Abolition146: @ RealHughJackman In the next hour you will be hearing from staff (like myself) and supporters an organization called Love146.
1:46:40 @pennybird: @RealHughJackman cause the time is 1:46. It is time to end slavery. www.love146.org |
1:46:47 @spikejones: @realhughjackman $100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year! #love146
1:46:47 @woodwardcarrie: @realhughjackman Support LOVE146.org
1:46:50 @AD2SD: RT @garyware RT @spikejones: 1 minute until 1:46PM EST. http://bit.ly/Ftttv Support #love146.
1:46:52 @webaggression: @realhughjackman Did you know an UNICEF estimates that 1.2 million children are trafficked annually? http://www.love146.org/ #love146
1:47:10 @steadymom: @RealHughJackman www.Love146.org Your 100k will help but the movement to end child sex trafficking will need your voice as well.
1:47:36 @staciweber: @realhughjackman If you had the power to change the lives of helpless children, would you? Love146.org Do the right thing.
1:47:39 @spikejones: @realhughjackman LOVE146 came to be because the founder saw a light in the eyes of girl in a brothel who only had the #146 on her! #love146
1:47:44 @pennybird: @RealHughJackman Because a number should never replace one?s name. www.love146.org
1:48:10 @tsliker: @realhughjackman #love146 We should put an end to slavery now. It should not exist on this planet in the 21st century. Love146
1:48:20 @woodwardcarrie: RT @spikejones: @realhughjackman 100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year!#love146
1:48:29 @untamedbeer: @realhughjackman Pls take a look at LOVE146. They are working to end the child sex slave trade. 2 kids sold every min. http://bit.ly/wbTsF
1:48:36 @jaynemercer: @RealHughJackman Child Sex Slavery oppresses children all over the world, but there is hope: love146.org join us in ending this insanity!
1:48:45 @spikejones: @realhughjackman Love Protects. Love Defends. Love Restores. Love Empowers. LOVE146 #love146
1:48:47 @abfdc: @realhughjackman Let children be children. Please demonstrate your outrage at child sex slavery by donating your $100k to Love 146 #love146
1:48:54 @pennybird: @RealHughJackman Because I?ve danced with girls who used to be sex slaves and now are free. www.love146.org
1:48:55 @ChrisRackley: @realhughjackman Consider Love146 (http://love146.com) - a great cause to end child exploitation.
1:48:58 @innerspaeth: @realhughjackman -- RT @spikejones LOVE146 is out to abolish child sex slavery in the world - what could be a worthier cause? #love146
1:49:19 @paynejonespr: RT@spikejones: @realhughjackman 100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year!#love146
1:49:22 @jasonoke: @realhughjackman LOVE146 aims to abolish child sex slavery - and as a father of a young daughter, I can't imagine worthier cause #love146
1:49:51 @spikejones: @realhughjackman 2 children are sold into sex slavery every minute. LOVE146 is out to stop that from happening! #love146
1:49:56 @gcarbs87: @realhughjackman check out LOVE146 they are working to end the child sex slave trade. 2 kids sold every min. http://bit.ly/wbTsF #love146
1:50:09 @darrellwhitelaw: @realhughjackman - love146.org - because none of us can get behind human trafficking and child sex slavery.
1:50:12 @BrainsOnFire: @RealHughJackman 2 children are sold into slavery every minute, imagine the lives those kids lose out on. #love146 needs your help!
1:50:15 @pennybird: @RealHughJackman Because hope is possible. www.love146.org
1:50:29 @rdf_pr: RT @spikejones: @realhughjackman $100K could run a LOVE146 safe home for children that are victims of child sex slavery for 1 year! #love146
1:50:35 @JasonKeeling: @realhughjackman | Abolishing child slavery is a cause that merits serious funding consideration. | www.love146.org | #love146
1:51:22 @steadymom: @RealHughJackman Wilberforce led a movement 200+yrs ago to end transatlantic slavery - 100k can help the new movement www.love146.org
1:51:25 @jackrwelch: @realhughjackman The folks at #love146 are working to abolish child sexual slavery. How can anyone not be willing to help end the atrocity?
1:51:25 @rdf_pr: RT @BrainsOnFire: @RealHughJackman 2 children are sold into slavery every minute, imagine the lives those kids lose out on. #love146

5. love146 in their words
abolish abolition abolitionists abused activists aftercare amazing asia asking attention away become believe
better bit bring brothels care change charity check child children choose
collectively coming consider convince crime dance defends deserves difference donate
dont dream empowers encourage ending enslaved estimated everyone exists exploitation eyes father
fight folks forget free freedom future gift girlsgivehappened hear helphey hit home hope
hour housing human identity imagine innocence investment issue join joy justice karma kids learn liberated life
listening lives love love146 million min minute mission modern money
movement names needs numbers organization pain past people planet please pledge possible power
prevention program prostitution protects provides raise read real rescued restores safe safehome save
search sexsexual shouting slave slaverysold something soul stand stolen stop
story support survivors thank think today together tomorrow trade trafficking used victims
voice watch wins work world worldwide worth writes year young

6. love146 voices
april 22 april 23
72voices
140
voices
36
voices
248 unique twitter voices
108 voices 176 voices

7. love146 voices old & new
march 27 - april 21 april 22&23
74
voices
228
voices
20
voices
322 unique twitter voices
94 voices 248 voices

8. love146 twitter reach
april 22 april 23
43,207
tweet
stream
s
16,498
tweet
stream
s
14,437
tweet
stream
s
appeared in 74,142 unique tweet streams*
57,644 tweet streams 30,935 tweet streams
*In other words, 74,142 unique twitter accounts were following at least one person who mentioned “love146” in at least one
tweet on April 22nd or 23rd, 2009.

9. love146 twitter reach
march 27 - april 21 april 22 & 23
22,614
tweet
stream
s
51,806
tweet
stream
s
22,336tweet
stream
s
appeared in 96,756 unique tweet streams march 27-april 23*
44,950 tweet streams 74,142 tweet streams
*In other words, 96,756 unique twitter accounts were following at least one person who mentioned “love146” in at least one
tweet between March 27th and April 23rd, 2009.

10. love146 frequency
between april 22 & 23...
• “love146” appeared 10 or more time in 5,712
tweet streams
• “love146” appeared 100 or more time in 186
tweet streams
• “love146” appeared most frequently in
@bobbyrettew’s tweet stream, appearing 342
times

11. top 50 followers of love146
@bobbyrettew 342
@genochurch 336
@thebrandbuilder 314
@BrainsOnFire 283
@spikejones 267
@BarackObama 266
@chrisbrogan 246
@BettyEllis 226
@SocialMedia411 222
@zappos 218
@davidalston 217
@TVAmy 216
@thewrecking 213
@AmberCadabra 212
@linkerjpatrick 204
@guykawasaki 197
@devereauxs 196
@JMegonigal 193
@sobysontheside 191
@thinkhammer 186
@thelazygoat 185
@effigyfarms 175
@MelBrooke 174
@etb_writes 171
@GlassHalfFullPR 170
@SidheSays 168
@hellams 167
@hashtags 167
@M4mkHY 167
@lisahickey 165
@CreativeGale 164
@WOMMA 161
@ellmcgirt 160
@amybomar 159
@paynejonespr 159
@brianirey 158
@socialmediaclub 157
@InsideBlackBox 156
@SwampFox 156
@VIEWDM 156
@xybrewer 154
@GilGerretsen 152
@adamlandrum 151
@citygirlgvl 151
@clemson_info 150
@JacksonDawson 149
@81bronco 148
@WholeFoods 148
@eyecube 148
@liquidhighway 146
people in who’s tweet streams “love146” appeared most frequently
with the # of appearances april 22 & 23

12. most frequent love146 posters
Poster Tweets Followers Impressions
@genochrurch
Geno Church
Greenville, SC
8 1,458 11,664
@EBain
Emily Bain Murphy
MA, via Indy & Tokyo
7 461 3,227
@spikejones
Spike Jones
Greenville, SC
4 2,559 10,236
@eloranicole
Prarie Dell, TX 4 344 1,376
@vadersdaughter
Leah 3 27 81
march 27-april 21

13. most frequent love146 posters
Poster Tweets Followers Impressions
@spikejones
Spike Jones
Greenville, SC
51 2,559 130,509
@etb_writes
Elizabeth Trever Buchinger
Upstate NY
46 266 12,236
@pennybird
Desirea Rodgers
Connecticut
44 1 44
@SidheSays
Deena Sidhe
Canada
43 21 903
@mattgalloway
Matt Galloway
Tulsa, OK
29 447 12,963
april 22-april 23

14. most love146 impressions
Poster Tweets Followers Impressions
@jessicaknows
Jessica Smith
Washington, DC
1 15,601 15,601
@SashaKane
Sasha Kane
California
1 13,180 13,180
@genochurch
Geno Church
Greenville, SC
8 1,458 11,664
@spikejones
Spike Jones
Greenville, SC
4 2,559 10,236
@jwmont
(bot)
Kenya, Africa
2 2,911 5,822
march 27-april 21

15. most love146 impressions
Poster Tweets Followers Impressions
@spikejones
Spike Jones
Greenville, SC
51 2,559 130,509
@thebrandbuilder
Olivier Blanchard
Greenville, SC
3 7,989 23,967
@KrisColvin
Kris Colvin
Kansas City
1 22,175 22,175
@BrainsOnFire
Brains on Fire
Greenville, SC
18 1,161 20,898
@Armano
David Armano
Chicago, IL
1 14,746 14,746
april 22-april 23

16. love146 consistent fans
those posting march 27-april 21 & april 22-april 23
@anastasia146 , Anastasia Delaney , Connecticut
@BertCrabbe , BertCrabbe , Orlando, Florida
@bobbyrettew , bobbyrettew , Anderson, SC
@citygirlgvl , M.E. Anderson , Greenville, SC
@coryrboll , Cory , San Diego, CA
@craigpl , Craig Pelkey-Landes , eastern pennsylvania
@eastmanj , Jennifer Eastman , Boston, MA
@genochurch , Geno Church , Greenville, SC
@jaynehendry , jaynehendry , Somerville, MA
@JustCierra , Cierra Carter , Virginia..ish
@matthew_h_smith , matthew h smith , boise, idaho
@NikiBGD , Danica Radisic , Belgrade
@reb
@Shantha78 , sandy t , Southern Maine, USA
@shericarr , Sheri Carr , Flowery Branch, GA
@socialheart , social he(art) , Denver, Colorado
@spikejones , Spike Jones , Greenville, SC
@thewrecking , the wrecking , Maine
@TWstreetteam , Sandy T , Portland, Maine USA
@varrialer , Rachelle , Long Island

17. love146 ultra consistent fans
those posting march 27-april 21, april 22 & april 23
@anastasia146 , Anastasia Delaney , Connecticut
@citygirlgvl , M.E. Anderson , Greenville, SC
@craigpl , Craig Pelkey-Landes , eastern pennsylvania
@genochurch , Geno Church , Greenville, SC
@NikiBGD , Danica Radisic , Belgrade
@Shantha78 , sandy t , Southern Maine, USA
@spikejones , Spike Jones , Greenville, SC

18. love146 & @realhughjackman
@reply to realhughjackman
mention of @realhughjackman
no mention of @realhughjackman
april 22
303 love146 tweets
april 23
493 love146 tweets

19. love146 tweet/retweet
april 22
303 love146 tweets
april 23
493 love146 tweets