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Media pilot

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media pilot

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Media pilot

  1. 1. MEET LAURA<br />1<br />2<br />4<br />5<br />3<br />Turn Sanoma media into a cozy Living room with lots of great content <br />Meet Laura<br />25 year old Fashion freak<br />
  2. 2. LAURA’S UNIVERSE<br />2<br />4<br />5<br />3<br />1<br />Be the one to improve the way your people consume content<br />Laura’s UNIVERSE<br />he reads every day:<br />In order to stay updated Laura has to visit those sites a several times a day and then find the news she cares about<br />
  3. 3. LAURA’S UNIVERSE<br />2<br />4<br />5<br />3<br />1<br />Be the one to improve the way your people interact with friends<br />Laura’s UNIVERSE<br />Trying to stay connected with her friends, Laura has to visit her social accounts several times per day<br />
  4. 4. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Ready to boost your community?<br />Introducing the Sanoma<br />streamer<br />
  5. 5. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />
  6. 6. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Here, Laura has access to her whole Universe from one single place<br />
  7. 7. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Facebook & Twitter ultimate integration<br />All of her friends are imported and Laura can read,<br />comment and share with them in real-time. All of her <br />activities get synchronized and spread to her profiles<br />
  8. 8. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Personalizationof her social connections<br />She can rearrange and mix her social feeds into personal<br />streams . This will provide her with an information<br />interaction tailored according to her interests. <br />
  9. 9. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Powerful & Real-time Feed Reader<br />She subscribes to all of her favorite magazines and sites<br />and starts receiving all the news she cares about. All updates<br />arrive in real-time as soon as they get published<br />
  10. 10. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Personalizationof websites & blogs<br />She enjoys the absolute freedom to organize the feeds<br />form her favorite websites and blogs the same way as her<br />social connections and put them into as many streams as<br />she likes, even mixing people with sources. <br />
  11. 11. THE SANOMA STREAMER<br />4<br />5<br />3<br />2<br />1<br />Discovering interesting People & Streams<br />On the Sanoma streamer Laura is able to discover and <br />subscribe to new streams, created by the community as<br />well as create and share her own streams<br />…and connect with new people based on their<br />common interest <br />
  12. 12. COMMUNITY MANAGEMENT<br />4<br />5<br />2<br />3<br />1<br />Introducing the Sanoma Experts<br />Star Dust<br />expert<br />Fashion & Beauty<br />expert<br />Family and Home<br />specialist<br />A small team of content experts crawls the huge chunk of <br />Sanoma information and other sources. After careful <br />selection they easily share the best stuff into the default <br />streams , spark interesting discussions and provide useful <br />insights. Favit also offers them a great blogging functionality. <br />
  13. 13. COMMUNITY MANAGEMENT<br />4<br />5<br />2<br />3<br />1<br />Great content makes the difference<br />Star Dust<br />expert<br />Fashion & Beauty<br />expert<br />Family and Home<br />specialist<br />Laura and the other users get hooked up by the value of the <br />default streams they get upon registration. The quality of the <br />content experts work is the factor that turns the Sanoma<br />streamer into the best place for lifestyle news on the web.<br />
  14. 14. COMMUNITY MANAGEMENT<br />4<br />5<br />2<br />3<br />1<br />Follow yourfans reactions<br />Monitor daily how your content is being spread across all<br />social networks and easily identify the most influential users<br />
  15. 15. COMMUNITY MANAGEMENT<br />4<br />5<br />2<br />3<br />1<br />Gain in-depth knowledge of your community<br />Know who your streamer subscribers are and discover their<br />social networks, interests and overall engagement potential<br />
  16. 16. BENEFITS<br />5<br />2<br />3<br />4<br />1<br />Great content + awesome interaction tool = efficient engagement<br />In short<br />Laura finds it personally beneficial to: <br />Consume content she’s interested in<br />Expand social connections based on her interests <br />Interact with her entire personal web from one single place – the Sanoma streamer<br />
  17. 17. BENEFITS<br />5<br />2<br />3<br />4<br />1<br />Be a community host, not just a media!<br />Why rolling the streamer?<br />These are some of the main benefits for your brand: <br />To turn your brand into a community host: content + great interaction<br />To achieve great viralization of content distribution<br />To gain in-dept knowledge on community behavior and preferences (and be relevant to advertisers)<br />To be able to identify and engage experts, influencers, fans, “advocates”, haters within your community etc.<br />To sell cross-platform engagement and not just impressions<br />
  18. 18. FINAL WORDS<br />5<br />2<br />3<br />4<br />1<br />Change the way your community reads & interacts with content<br />How much will it cost?<br />0<br />For offering the platform features to your community<br />
  19. 19. Thank you for your time and happy communiting<br />Konstantin Hristov<br />CEO & Co-founder of favit network<br />konstantin.hristov@favit.com<br />+359 896 863 500<br />

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