We couldn’t stop the earthquake, but in three weeks we were able to build a community, to teach companies how to easily sell online, to spread the word on the social networks, to organize distributed and heterogeneous teams and to engage people into FacciamoAdesso.it

1. Stop that earthquake agile.open.connected
Plone and Pyramid to the rescue Massimo Azzolini

2. Massimo Azzolini
founder - project manager
RedTurtle - Ferrara - Italy
massimo@redturtle.it
@massimoazzolini
www.redturtle.it
Massimo Azzolini

3. may, 20th - the earthquake

4. the earthquake

5. the earthquake

6. the earthquake

7. arme san”
is n ot “p RMIGIANO
this n PA
s rea l italia
this i ;-D
the earthquake

8. re-start, do it fast!

9. the virtual idea
and the real needs

11. EARTHQUAKE 20/5

12. first id
ea 24/
5
EARTHQUAKE 20/5

13. firstlders
keho idea 2
engag e sta 4/5
EARTHQUAKE 20/5

14. firstlders
keho idea 2
engag e sta 4/5
collect specs 28/5
EARTHQUAKE 20/5

15. firstlders
keho idea 2
en gag e sta 4/5
crvlect specs 28/5
oler
t the se
ge
EARTHQUAKE 20/5

16. firstlders
keho idea 2
en gag e sta 4/5
crvlect specs 28/5
oler
t the se
ge
EARTHQUAKE 20/5
placeholder p
age 27/5

17. firstlders
keho idea 2
en gag e sta 4/5
crvlect specs 28/5
oler
t the se
ge
EARTHQUAKE 20/5
desi
gn la
placeholder p yout
age 27/5 4/6

18. firstlders
keho idea 2
en gag e sta 4/5
crvlect specs 28/5
oler
t the se
ge
EARTHQUAKE 4/6
dn si 1-1
e 1g
20/5
hac kato n lay
placeholder p out 4
age 27/5 /6

19. firstlders
keho idea 2
en gag e sta 4/5
fin scrvlect specs 28/5
e oler
g et the d c
om
pa
EARTHQUAKE 4/6 nie 1 20/5
dn si 1-s
kato e 1g
hac
placeholder p
n lay
out 4
age 27 /5 / 6

20. firstlders
keho idea 2
en gag e sta 4/5
fin scrvlect specs 28/5
e oler
et the d c
g om /6 vent
pa 6 20/5
2n
EARTHQUAKE 4/e
E ie 1 6
IVon si 1om
Lat de 1gns
Ok s fr la -
Gac ay
h
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3 6 d age 27
/5 4/ 6

21. collaborative startup

22. Massimo Azzolini

23. Massimo Azzolini

24. Massimo Azzolini

25. Massimo Azzolini

26. Massimo Azzolini

27. Massimo Azzolini

28. FA volunteers!
Massimo Azzolini

29. focus on storytelling

30. Story-telling: tales, fairies and news

31. Story-telling: tales, fairies and news

32. Story-telling: tales, fairies and news

33. Story-telling: tales, fairies and news

34. Story-telling: tales, fairies and news

35. Story-telling: tales, fairies and news

36. keep alive attention
online resources
newspapers
radio
television

37. companies sell products

38. company profile

39. company profile

40. company profile

41. company profile

42. the product

43. the product

44. the product

45. book it!

46. http://www.facciamoadesso.it
the website

47. The website architecture
+
website
notification layer (rest)
stories news
ecommerce
SMS OG API email
companies
products
FB

48. The website architecture
+
website
notification layer (rest)
stories news
ecommerce
SMS OG API email
companies
products
FB
github.com/RedTurtle/restarter.buildout

49. remarkable add ons
➡ eea.facetednavigation
➡ PloneFormGen
➡ collective.disqus
➡ sc.social.like
➡ PloneKeywordManager
➡ cioppino.twothumbs
➡ collective.contentleadimage
➡ redturtle.portlet.collection
Massimo Azzolini

50. remarkable add ons
➡ eea.facetednavigation
➡ PloneFormGen
➡ collective.disqus
➡ sc.social.like
➡ PloneKeywordManager
➡ cioppino.twothumbs
➡ collective.contentleadimage
➡ redturtle.portlet.collection
Massimo Azzolini

51. custom add ons
➡ Velruse/Janrain
‣ PAS Plugin for login and
authentication
➡ AT Company/Product/
Order/etc.
➡ Notification integration
‣ subscribing to both plone and
disqus events
➡ OpenGraph metadata
‣ extending sc.social.like
➡ Skinning
‣ pretty responsive
➡ MailGun integration
Massimo Azzolini

52. social network

53. social network
facebook.com/facciamoadesso
@facciamoadesso

54. facebook app

55. facebook app

56. product obj

57. product obj

58. sell action

59. sell action

60. sell action

61. the results
on facebook

62. the results
on facebook

63. the results
on facebook

64. the results
on facebook

65. lessons learned

66. Lesson learned
➡ be “agile” and KISS
➡ you never know where the wind
will bring you
➡ don’t trust your stakeholders
➡ have clear goals (and be sure to
keep them clear)
➡ don’t think a là Plone
➡ use Plone at the maximum of its
possibilities
➡ merge other techs for the rest
➡ stay open minded

67. Grazie. Thank you.

68. Questions ?
Massimo Azzolini
RedTurtle’s founder
and project manager
massimo@redturtle.it
tw: @massimoazzolini

69. Credits
http://www.flickr.com/photos/mgstyer/5083898608
http://www.flickr.com/photos/55483178@N02/5260890765
See also:
http://blog.redturtle.it/redturtle/earthquake-plone-to-the-rescue