2. Define the Majority Agenda and its
Solutions, Proposals & Methods
Influence the National (& Global?) Discussion
on the Inter-related Crises of
Economy, Environment & Global Security
Connect with & Promote Other
Complimentary Efforts
Build a Deep, Connected Community of
Activists & Change Makers
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 2
3. Need to identify key audiences for particular
goals; then based on
1. the actual target audiences
2. estimates of what it will take to influence them
current resources, and
3.
4. political will
Generate quantifiable objectives and
timelines
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 3
4. We need to reach allies in:
the policymaking community
national organizations and networks
national media
We need to reach organizers and activists
across many movements on a regional basis
We need to reach the mainstream of the
peace movement & broadly progressive
community to organize our base
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 4
5. Each channel has distinct
objectives and needs to be
deployed to meet those
objectives even where
there is the technical
potential to do more
Each requires a strategy to
grow and attain objectives
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 5
6. Website/Blog
Big picture entries that exemplify our approach by
issue, policy, solutions
Establish our credibility and that of our approach
Supports our fundraising from institutional and other
sources as secondary objectives
Note secondary tools can be used on a tactical basis:
Videos, Webinars, Conference Calls, Live Meetings
Website/Clearinghouse
Needs regular updating/validation of URLs, etc.
Broad, representative collection with appropriate
disclaimers
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 6
7. Website/Clearinghouse
Need to define region and feature relevant
materials including calendars, searchable
directories, etc. (Use PTP’s search engine)
Needs regular updating/validation of URLs, etc.
Broad, representative collection with appropriate
disclaimers
Regularly update records of key organizers
and activists, flag as part of e-list
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 7
8. Website/E-list
Database with demographic and political information
(elected officials & districts)
User updatable (individual activists can access and
update their own records
Carefully-chosen action alerts, educational e-
mails, opportunities for participation, including voting
and organizing
Tie in to existing social networking tools (Facebook
Connect, Friend Connect, OpenID, Ning, MySpace, etc.)
Supplementary tools for engagement include
webinars, conference calls, webcasts, online
fora, etc.
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 8
9. What it may look like & what it may do
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 9
10. Relative to Move-on with 13 million members
nationally, a Massachusetts-based list would
need about 100,000 members
Participation in the Agenda list is not
mutually exclusive with membership in other
efforts
The Agenda list will be a pool and action asks
should expect between 10 – 20% of the pool
to respond.
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 10
11. Act across a given area in a coordinated way
Deepen its connections to local matters
Bridge national Agenda issues with local, state
and regional matters
Influence decision makers by
meeting with them
organizing in their constituencies
doing effective media work in the appropriate arena
Support independent politics by connecting with
movements and organizing actions and mass
mobilizations
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 11
12. Quickly connect with other members in my
area via an opt-in local list
Get and add information about actions,
events, and issues that pertain to the MAP
Easily identify local & state government
officials and institutions
Invite my friends and associates to take part
in actions and let them know more about the
MAP
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 12
13. Use MAP tools (videos, materials, guest
lists, etc.) to organize local events and
propose other activities
Discuss MAP projects and propose new ones
Expect a range of activities that I may choose
to participate in
I can deliberate over and vote on important
matters impacting MAP
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 13
14. Act on the Agenda by responding to action
alerts
Support the Agenda by reaching out to my
friends and community
Assist in fundraising by donating funds and
helping with events
3/26/2009 Majority Agenda Project – MAP – “The Agenda” 14
