V-Ray Architecture Day Dubai | November 23, 2017 From 2d drawings, to 3d models/ specifications/ renderings all are different forms of communication in Architecture. Nowadays a rendering communicates with Engineers/ Architects/ Clients/ Authorities.

1. Visual and Concept
Communication
Thinking out of the box
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2. ZAS Architects/ Plompmozes

3. Why Visualization
You create unbuilt at the lowest price (iconic projects)
EXPO2020 - DUBAI

4. You increase off-plan property value
You win Media Attention
You make an impression
EMAAR/ Binyan
Kleindienst/ REDVERTEX
District2020 - DUBAI

5. Visualizers are important
assets
• We live in Dubai, a good perspective sells faster and
sells more
• We book top freelancers/ visualizations companies a
couple of months in advance.
• A good visualizer unfolds the identity of your design
and communicate its message through visuals.
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6. Do personal projects
• Replicate the works of masters and compare the results, this helps to
understand the details the creative juices flow
• Let the creative juices flow
• Get freelance jobs with Corporates (to learn their techniques/ style/
requirements) and talented individuals/ small interesting firms (good
chance to grow with them)
• Review Magazines and categorize styles
• Analyze the work published (imagine how could this be before and after
rendering)
• Find your style
• Develop inspiration library (2d and 3d)
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7. AfterAfter
SketchSketch
Tamas Mevde

8. Sketch Sketch
AfterAfter
Tamas Mevde

9. Do personal projects
• Keeps you motivated
• Sharpens your skills
• Upgrades your portfolio
• Gives you a competitive edge
• Adds value to your offerings
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10. Donglu Yu / FarCry4 Donglu Yu / Assassin's Creed IV
Donglu Yu / FarCry4
Donglu Yu

11. John Harris

12. Studio MIR
Christopher Malheiros
Studio MIR
Studio MIR
Studio MIR
Studio MIR

13. Stages of visualization
• Competition (conceptual and highly artistic, more room for creativity)
• Investor appraisal/ client submission (Room for growth)
• Design studies (White/ Clay Renders/ Isometric/ Elevations)
• Authority Submission/ Signage
• Marketing/ Branding/ Sales (Artistic impression with disclaimer, usually
hyper realistic/ usually outsourced/ very high quality and high resolution))
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14. ZAHA Hadid

15. ZAS Architects

16. ZAS Architects/Mozses

17. ZAS Architects/Mozses

18. ZAS Architects/Mozses

19. ZAS Architects/Mozses

20. Create a visualization
strategy
• Understand your market
• Develop resource library: Create/ Update it regularly
• Develop training strategy: stay updated with softwares/ trends/
technology / CG communities and forums
• Bookmark online pages and organize your bookmarks
• Watch movies/ Analyze them and read critics/ watch advertising campaigns
/ go to museums
• Keep an online portfolio and update it regularly, be social and active in
online communities as much as you can. It helps you to create own brand.
• Develop a style/ build a Finger-print, Signature
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21. • Build a story for the concept
• Create quick/sketchy visual directions like a story board for
your client and help them select the best.
• Communicate effectively & explore creative visual narratives
while focusing on main design elements.
• Ask the right questions, control the scope of work and
number of revisions.
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22. • Initiation: Brainstorm/ Kick off meeting
• Reference/ mood images
• Similar projects
• Understand design intent
• Understand the cultural aspect/ explore options
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23. • Design concepts that tells a story/ Don’t play safe/ Explore outstanding
visual directions/ sketch ideas
• Analyze / prepare visual identity
• Prepare/ Submit quick drafts/ low settings
• Implement comment and refine drafts
• Create/ Update lessons learnt library
• Update visualization strategy
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24. ZAS Architects

25. ZAS Architects/PlompMozes

26. ZAS Architects/PlompMozes

27. ZAS Architects/PlompMozes

28. ZAS Architects/PlompMozes

29. • Understand shape language/ lines/ composition / Depth
• Camera angles/ Mood/ stage lighting / Colors/ Scenarios
• Bring emotions to your work/ create poetry
• Use both 2d or 3d elements/ personalized touch
• Its not Click-Render : Post production is powerful
• Biggest challenges have the best rewards
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30. ZAS Architects/PlompMozes

31. ZAS Architects/PlompMozes

32. ZAS Architects/PlompMozes

33. ZAS Architects/PlompMozes

34. • Annual Subscriptions and Post sales support and
Maintenance
• Return on Investment
• Company Policies
• Online resources
• Convenience
• Community support
Why V-Ray
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35. Thank you
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