Surprising stats about
Source: HubSpot’s State of Inbound Marketing 2014
3,750 Companies surveyed, charts represent their
Used by companies of all sizes (See charts on
Significant growth of inbound usage year-over-year
Better ROI on marketing efforts than traditional
Small and mid-tier companies, those under $10M make up over half
of the users.
Less than 25 employees make about about half of the respondents.
Business to business is the
largest user segment.
Reported top marketing
Increasing number of leads
Converting leads and contacts to customers
Reaching target buyers
Grow existing customers
Increase marketing ROI
Reduce cost of customer acquisition
Return on Investment
Inbound increases ROI, ROI unlocks budget dollars.
No single factor had a greater impact on budget,
positive or negative, than past success with inbound
Blogging tops the high performer’s list of most important inbound
Taken together the preceding charts support the
notion that failing to practice inbound puts
marketers at an unfair disadvantage. Most obviously,
it prevents them from realizing the benefits of
inbound, but it also leads to them losing ground to
competitors that are running inbound programs.
Inbound or content marketing levels the playing field
for small and mid-tier companies.
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