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Inbound marketing statistics

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Statistics from HobSpot's State of Inbound 2014, that show what kind of companies are using content marketing, and what their experiences have been.

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Inbound marketing statistics

  1. 1. Surprising stats about content marketing Source: HubSpot’s State of Inbound Marketing 2014
  2. 2. Introduction 3,750 Companies surveyed, charts represent their responses Used by companies of all sizes (See charts on following page) Significant growth of inbound usage year-over-year Better ROI on marketing efforts than traditional marketing
  3. 3. Small and mid-tier companies, those under $10M make up over half of the users.
  4. 4. Less than 25 employees make about about half of the respondents.
  5. 5. Growth of Inbound
  6. 6. B2B Business to business is the largest user segment.
  7. 7. Reported top marketing priorities Increasing number of leads Converting leads and contacts to customers Reaching target buyers Grow existing customers Increase marketing ROI Reduce cost of customer acquisition
  8. 8. Return on Investment Inbound increases ROI, ROI unlocks budget dollars. No single factor had a greater impact on budget, positive or negative, than past success with inbound marketing.
  9. 9. Blogging tops the high performer’s list of most important inbound projects.
  10. 10. Summary Taken together the preceding charts support the notion that failing to practice inbound puts marketers at an unfair disadvantage. Most obviously, it prevents them from realizing the benefits of inbound, but it also leads to them losing ground to competitors that are running inbound programs. Inbound or content marketing levels the playing field for small and mid-tier companies.
  11. 11. Learn more Visit our website at www.bottomlinecoach.com or click on the button below to download our free eBook “A simple introduction to Inbound Marketing”. Measurable Results LLC

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