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Developing your job search strategy


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Developing your job search strategy

  1. 1. Developing a Job Search Strategy A project plan for landing your next career adventure Marsh Sutherland | President and Co-Founder of Walden Recruiting & SocialGrow TENG/BITE, Cambridge, MA January 26, 2011 ©2011 SocialGrow™ Inc.
  2. 2. <ul><li>What I’ll be talking about tonight </li></ul><ul><ul><li>Who am I? </li></ul></ul><ul><ul><li>Your Job Search Project Plan </li></ul></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>Marketing Campaign for your next job </li></ul></ul><ul><ul><li>Internet Tools for your Job Search </li></ul></ul><ul><ul><li>Don’t Be Shy! Networking for Job Search Success </li></ul></ul><ul><ul><li>Any Questions? </li></ul></ul>Page 2 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  3. 3. <ul><li>Who Am I? </li></ul><ul><li>“ Hi, my name is Marsh! What’s yours?” </li></ul><ul><ul><li>President of Walden Recruiting SM </li></ul></ul><ul><ul><li>President and Co-Founder of SocialGrow™ Inc. </li></ul></ul><ul><ul><li>Author of “New Job Now!” book to be published this spring. </li></ul></ul><ul><ul><li>LOVES NETWORKING! </li></ul></ul><ul><ul><ul><li>Boston BizSpark Meetup Founder, Web Executives Founder, Boston JavaScript Meetup Organizer, Boston Chair of Tech Exec Networking Group, and Manager of the Boston Entrepreneur’s Network </li></ul></ul></ul><ul><ul><li>All-around Connector of People with great Companies </li></ul></ul><ul><li>I’ve walked in your shoes </li></ul><ul><ul><li>Former deNovis / eHealthDirect Project Manager | Laid off </li></ul></ul><ul><ul><li>Former Akibia Siebel Implementation Project Manager | Laid off </li></ul></ul><ul><ul><li>Former KPMG ABAS Consulting Project Manager | Left for Akibia </li></ul></ul><ul><ul><li>Former Cohesive Consulting Project Analyst | Laid off </li></ul></ul>Page 3 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  4. 4. <ul><li>Your Job Search Project Plan </li></ul><ul><li>In order of Priority and Dependency: </li></ul><ul><ul><li>Research what you want to do </li></ul></ul><ul><ul><li>Update your resume </li></ul></ul><ul><ul><li>Post your resume on the various job boards </li></ul></ul><ul><ul><li>Update your LinkedIn Profile with my best practices </li></ul></ul><ul><ul><li>Update the other social networks and sites with similar best practices </li></ul></ul><ul><ul><li>Sign up for job alerts on the job boards, Craigslist RSS, and Indeed and SimplyHired </li></ul></ul><ul><ul><li>Spend most of your job search time networking on LinkedIn and other sites, NOT job boards. </li></ul></ul><ul><ul><li>Apply digitally for jobs and follow-up with the hiring manager digitally </li></ul></ul><ul><ul><li>Network by getting out and meet hiring managers & people who know hiring managers </li></ul></ul>Page 4 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  5. 5. <ul><li>“ So…What Do You Want To Do?” </li></ul><ul><li>This is a very important question </li></ul><ul><ul><li>Is what you’ve done in the past what you want to do again? </li></ul></ul><ul><ul><li>Many Project Management skills in your toolkit can be transferred to new job situations. </li></ul></ul><ul><ul><li>Employers will always pursue candidates that have demonstrated success in a number of different roles. </li></ul></ul><ul><ul><li>Ask yourself: </li></ul></ul><ul><ul><ul><li>What gets you excited at work? </li></ul></ul></ul><ul><ul><ul><li>What have you really enjoyed doing in your past positions? </li></ul></ul></ul><ul><ul><ul><li>What other roles can you think of that will provide the opportunity for you to perform those enjoyable activities regularly? </li></ul></ul></ul><ul><ul><li>Is your current career path the one you really want? </li></ul></ul>Page 5 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  6. 6. <ul><li>Marketing Campaign for your Next Job </li></ul><ul><li>Online Resume Writing Best Practices </li></ul><ul><ul><li>Resumes can be more than one page in length </li></ul></ul><ul><ul><li>Resumes should be written in an easy to read font </li></ul></ul><ul><ul><li>Font size should be 10, 11, or 12 for the body text </li></ul></ul><ul><ul><li>Resumes should use bullet points and adequate spacing </li></ul></ul><ul><ul><li>Resumes should answer all the obvious questions on the first read </li></ul></ul><ul><ul><li>Resumes should contain all your contact information </li></ul></ul><ul><ul><li>If you have a website or blog, that internet address should be near the top of your resume </li></ul></ul><ul><ul><li>Your Name and Email address need to convey professionalism </li></ul></ul><ul><ul><li>The Career Summary needs to be clear and concise </li></ul></ul><ul><ul><li>The Body Text for each position should quantify your accomplishments </li></ul></ul><ul><ul><li>Professional candidates should be members of their relevant professional organizations, such as “PMI” (Don’t have to be certified either) </li></ul></ul><ul><ul><li>Go to for resume templates </li></ul></ul>Page 4 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  7. 7. <ul><li>Marketing Campaign for your Next Job </li></ul><ul><li>Simple and Direct Cover Emails </li></ul><ul><ul><li>Recruiters and hiring managers don’t spend a lot of time reading cover e-mails. They need to be direct and to the point. </li></ul></ul><ul><ul><li>Here is my recommend format (can’t see it, but will be on PDF takeaway: </li></ul></ul><ul><ul><ul><ul><li>Subject: “Professional” position - Former “Relevant Role” at “Similar Industry Company” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>I am applying for the “Professional” position. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Most recently I was a “Relevant Role” at “Similar Industry Company” from “Start Year to End Year.” My employment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ended due to a Reduction in Force. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The following skills and experience make me a strong candidate for this position: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Led the development of the CRM platform at XYZ Corporation, resulting in Employee of the Year award </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Contributed to the Company’s knowledge base in the areas of . . . best practices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Mentored junior employees in . . . areas </li></ul></ul></ul></ul><ul><ul><ul><ul><li>I am available to interview and start work immediately. Please call me at (XXX) XXX-XXXX if you wish to discuss my </li></ul></ul></ul></ul><ul><ul><ul><ul><li>qualifications further. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Thank you for your time and consideration of my application. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>John Doe </li></ul></ul></ul></ul><ul><ul><ul><ul><li>123 Anywhere Street </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Anytown, MA XXXXX </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Home: (XXX) XXX-XXXX </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cell: (XXX) XXX-XXXX </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email: </li></ul></ul></ul></ul>Page 7 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  8. 8. <ul><li>Marketing Campaign for your Next Job </li></ul><ul><li>References that get you the job offer </li></ul><ul><ul><li>If a hiring manager asks you for references, then he/she wants you to join their team. </li></ul></ul><ul><ul><li>Hiring managers want to speak with former supervisors and peers and hear, “yes, if given the opportunity I would hire and work with John Doe again.” </li></ul></ul><ul><ul><li>If you have developed friendships with prior supervisors or peers, you want to be sure to list them as references. </li></ul></ul><ul><ul><li>Always be honest with your potential employer. </li></ul></ul>Page 8 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  9. 9. <ul><li>Internet Tools for your Job Search </li></ul><ul><li>Applying for Open Positions </li></ul><ul><ul><li>Best Practices for™,™.™,™,™,™ </li></ul></ul><ul><ul><ul><li>Setup search agents to e-mail you the daily listing of new jobs matching your keyword search criteria. Especially on Indeed, SimplyHired, and VirtualJobCoach. </li></ul></ul></ul><ul><ul><ul><li>Be the first to apply to new jobs as soon as they are listed by checking and running your saved searches several times throughout the day. </li></ul></ul></ul><ul><ul><ul><li>Refresh your resume daily or weekly on the job boards. </li></ul></ul></ul><ul><ul><ul><li>On Craigslist scroll down to the lower left corner of the job listing pages you are interested in and click RSS feed </li></ul></ul></ul><ul><ul><ul><li>On Craigslist when you post your resume, Click the check box “ok for others to contact you about other services, products or commercial” </li></ul></ul></ul>Page 9 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  10. 10. <ul><li>Internet Tools for your Job Search </li></ul><ul><li>Make Yourself Visible…LinkedIn™is the Place! </li></ul><ul><ul><ul><li>Where the good recruiters do keyword searches to find qualified candidates </li></ul></ul></ul><ul><ul><ul><li>Where good job seekers go to research personnel at their target company. </li></ul></ul></ul><ul><ul><ul><li>LinkedIn Profile Building Best Practices: </li></ul></ul></ul><ul><ul><ul><ul><li>Fill out your LinkedIn™ profile completely. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include a head or head and shoulders picture. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include your e-mail address in your title. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>State that you are unemployed & are looking for a job. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>State in the Specialties section of your profile particular skills and tools </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add the Box application and upload your resume so it is publicly available </li></ul></ul></ul></ul><ul><ul><ul><ul><li>In your Account & Settings, make everything open and publicly visible </li></ul></ul></ul></ul><ul><ul><ul><ul><li>In your LinkedIn Status state you are looking for employment & referrals </li></ul></ul></ul></ul>Page 10 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  11. 11. <ul><li>Internet Tools for your Job Search </li></ul><ul><li>Make Yourself Visible…LinkedIn™ is the Place! </li></ul><ul><ul><ul><li>LinkedIn Profile Building Best Practices (Cont’d): </li></ul></ul></ul><ul><ul><ul><ul><li>Join as many groups as possible related to your professional interests. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>For Jobs posted on LinkedIn, apply directly to the poster’s email address. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>If not included, send a message to the poster. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ask people you’ve worked with to write Recommendations for you. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>In Additional Information add: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Memberships in professionally relevant groups outside LinkedIn </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Direct email and phone number </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Check off Career Opportunities in Opportunities Preference section </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Add as many relevant LinkedIn connections as you can. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The more contacts you have, the easier it will be for recruiters to find you </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Use the LinkedIn Import Contacts Wizard to initiate invitations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sign up for Alpha release for “real-time” social network invitation automation for people who email you. (Shameless Plug) </li></ul></ul></ul></ul></ul>Page 11 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  12. 12. <ul><li>Internet Tools for your Job Search </li></ul><ul><li>Make Yourself Visible…LinkedIn™ is the Place! </li></ul><ul><ul><li>LinkedIn Profile Building Best Practices (Cont’d): </li></ul></ul><ul><ul><ul><li>Join as many groups as possible related to your professional interests. </li></ul></ul></ul><ul><ul><ul><li>Buy a Business Plus account on LinkedIn™ for $50 per month </li></ul></ul></ul><ul><ul><ul><li>Search Jobs on LinkedIn™ for jobs posted on LinkedIn™ as well as those on the web provided by </li></ul></ul></ul><ul><ul><ul><li>Download and install the LinkedIn™ JobsInsider™ browser toolbar. </li></ul></ul></ul><ul><ul><li>Other sites you should be actively seeking a job on: </li></ul></ul><ul><ul><ul><li>SNs: Facebook, Jobster, Doostang, ZoomInfo, Spoke, Meetup, Ning Groups, Yahoo! Groups, Google Groups </li></ul></ul></ul><ul><ul><ul><li>Google Profiles and Google Sites </li></ul></ul></ul><ul><ul><ul><li>Relevant Professional Group Website Job Boards: PMI </li></ul></ul></ul><ul><ul><ul><li>Alumni Job Boards & Alumni Associations </li></ul></ul></ul>Page 12 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  13. 13. <ul><li>Don’t Be Shy! </li></ul><ul><li>Networking For Job Search Success </li></ul><ul><li>Networking Does Work! </li></ul><ul><ul><li>Yes, there is a hidden job market </li></ul></ul><ul><ul><li>Get out and meet hiring managers & people who know hiring managers </li></ul></ul><ul><ul><li>Hiring managers want to “get the wash out” and don’t have time to recruit for openings </li></ul></ul><ul><ul><li>If you come across someone with a need, offer to come on as a contract to perm basis and try each other out. </li></ul></ul><ul><ul><li>In-Person Networking Best Practices </li></ul></ul><ul><ul><ul><li>Buy business cards from VistaPrint with your picture and your resume on the back </li></ul></ul></ul><ul><ul><ul><li>Attend at least one networking event per week </li></ul></ul></ul><ul><ul><ul><li>Review the attendee list and target people in advance </li></ul></ul></ul><ul><ul><ul><li>Be selfish with whom you spend your time with </li></ul></ul></ul><ul><ul><ul><li>Offer referrals to other. Build the Favor Bank. </li></ul></ul></ul>Page 13 of 14 <ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>
  14. 14. <ul><li>Any Questions? </li></ul><ul><li>Marsh Sutherland </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>@waldenrecruit | @socialgrow | @marshsutherland </li></ul><ul><li>Copyright 2011 SocialGrow, Inc. </li></ul>Page 14 of 14